2. CSR Definition
Fundamental principles of CSR
Facts
What is CSR
Key issues in CSR
Myths surrounding CSR
Benefits of CSR
CSR Initiatives
Practical Application of CSR
Triple Bottom Line
Conclusion
3. Canadian Government:
“CSR is generally understood to be the way a company
achieves a balance or integration of economic,
environmental and social imperatives while at the same
time addressing shareholder and stakeholder
expectations.”
4. UK Government:
“The Government sees CSR as the business
contribution to our sustainable development goals.
Essentially it is about how business takes account of its
economic, social and environmental impacts in the way
it operates – maximizing the benefits and minimizing
the downsides.”
5. European Union:
“CSR is a concept whereby companies integrate social
and environmental concerns in their business
operations and in their interaction with their
stakeholders on a voluntary basis.”
6. World Business Council for Sustainable Development:
“We define CSR as business' commitment to contribute
to sustainable economic development, working with
employees, their families, the local community, and
society at large to improve their quality of life.”
7. • Expectation of stakeholders that companies should behave
ethically
• Expectation that business should contribute to economic
development
• Expectation that business should improve the quality of life of
its workforce and their families
• Expectation that business should play active part in the
improvement of the society
Analysis of the definition by the World
Business Council For Sustainable Development
8. 1. Care for all Stakeholders.
2. Ethical functioning.
3. Respect for Workers' Rights and Welfare.
4. Respect for Human Rights.
5. Respect for Environment.
6. Activities for Social and Inclusive Development.
9. Definition
What is Corporate Social Responsibility?
The responsibility of business towards the society
Corporate Social Responsibility
10. Social Responsibilities of the
Businessman”
-H R Bowen ,1953
From 1960 onwards it became
popular.
ISO 26000 is the recognized
international standard for CSR.
11. Common Understanding One:
CSR is an idea whereby companies integrate
economic, social and environmental concerns
in their business operations
12. Common Understanding Two:
CSR relates to the idea whereby a business addresses and
balances the needs of stakeholders.
Who/what are stakeholders? “Individuals and groups who may
affect or be affected by the actions, decisions, policies, practices
or goals of an enterprise.”
Examples:
• Shareholders and other investors
• Employees
• Customers
• Governments
• Local communities
• NGOs
• Environment
14. Labour rights:
child labour
forced labour
right to organise
safety and health
Environmental conditions
water & air emissions
climate change
Human rights
cooperation with paramilitary forces
complicity in extra-judicial killings
Poverty Alleviation
job creation
public revenues
skills and technology
15. Myths surrounding CSR
CSR is not for small businesses
It is too complicated and technical
It is too expensive
It is a market gimmick
It is a separate corporate initiative
16. Benefits of CSR
Benefits
of CSR
Winning new
businesses
Enhancing your
influence in the
industry
Attracting,
Retaining and
Maintaining a happy
workforce
Increase in
customer retention
Differentiating
yourself from the
competitor
Saving money
on energy and
operating cost
Access to funding
opportunities
Media interest
and good
reputation
Enhanced
Relationship with
stakeholders
18. CSR Initiatives
CSR Projects for Businesses
Employee
focused initiative
Market focused
initiative
Society focused
initiative
Product focused
initiative
Environmentally
focused initiative
Result - Driven CSR
= Benefits
19. Practical Application of CSR
• You need to evaluate various aspects of your business and operations
• You need to evaluate the impact your business is having on your
stakeholders.
• Then set realistic targets on how to improve your business operations
and processes.
• Draw up a result- driven CSR Policy.
• Embed your CSR into your business strategy.
Guidelines
20. Practical Application of CSR
• Appoint a driver for your CSR initiative
• Communicate your CSR efforts to all your stakeholders clearly and boldly.
• Make your CSR initiative part of your business culture
• Set up CSR measuring indicators to monitor progress and possible
deviations.
• Be enthusiastic about your CSR initiative; be committed to it.
• Report on your initiatives and measure progress/ impact made.
Guidelines
21. The concept of TBL demands that a company's responsibility
lies with stakeholders rather than shareholders.
The Triple Bottom Line is made up of
“Social, Environmental and Economic” means the
“People, Planet, Profit”.
22. "People" (human capital) fair and beneficial
business practices toward labor
and the community and region.
"Planet" (natural capital) refers to
sustainable environmental practices,
do no harm and curtail environmental impact.
“Profit" aspect needs to be seen as
the real economic benefit enjoyed by the host society.
23. According to Forbes 2014
1. Microsoft
2. Google
3. The Walt Disney Company
4. BMW
5. Apple
6. Daimler (Mercedes-Benz)
7. Volkswagen
8. Sony
9. Colgate-Palmolive
10. LEGO Group
24. “There can be business without charity.
There can be charity without business.
But there can be no business without
Corporate Social Responsibility.”
