Competition In Gujarat

VEGETABLES & FRUITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Vegetables & Fruits

The Need The Storage Issue Current purchase of vegetables from mall ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Purchase Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surat Baroda Ahmedabad

Limitations & Concerns The only exception being Reliance Fresh in the small retail format and Star Bazar in the larger retail format Modern Trade / Malls Wholesale Markets Pheriwaalas / Lorries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUILDING VALUE: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BAKES, CHILLS & FROZEN ,[object Object],[object Object],[object Object],[object Object],Frozen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chills Bakes

CEREALS & PULSES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],DALS WHEAT RICE

ROLE OF BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Dals Wheat RICE

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],LIMITATIONS & PROBLEMS VALUE ADDED SERVICES PROVIDED

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUILDING VALUE

SPICES ,[object Object],[object Object],[object Object],[object Object],[object Object],OVERALL

Quantities Purchased, Role of Brands, Purchase Destinations Baroda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Purchase Destinations Brands Quantities Purchased

GARMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SURAT BARODA AHMEDABAD

Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]

HOME CARE Overall a low involvement area where consumers are continuing to purchase from the more traditional, established channels rather than from the new age malls. Purchase is need based and economy driven. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SURAT BARODA AHMEDABAD

ELECTRONICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SURAT BARODA AHMEDABAD

ELECTRONICS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SALES INDIA CROMA (Ahmedabad)

ELECTRONICS PURCHASE FROM MALLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BARRIERS TRIGGERS

NEW AGE AMBIENCE, CONVENIENCE TOGETHER WITH COST BENEFITS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],BUILDS

PERCEPTIONS OF WHOLESALE MARKETS, SOME LOCAL MARKETS AND MODERN STORES

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object]

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PURCHASE DESTINATIONS Consumers have begun to purchase from bigger retail formats, but the strength of the wholesale markets still continues due to perception of ‘economy’ and ‘savings’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Surat Baroda Ahmedabad

Ways to build Value: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ahmedabad : Kalupur, Jamalpur Baroda : Haathi Khana & Khanderoa PERCEPTIONS OF SOME OF THE SALIENT WHOLESALE MARKETS: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some Local Markets Alkapuri Navabazar Mangal Bazar Chauta Market Baroda Surat Dhalgadwad Manek Chowk Rani No Hajiro Ahmedabad

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Alkapuri Navabazar PERCEPTIONS OF SOME OF THE SALIENT LOCAL MARKETS: Baroda Mangal Bazar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

MODERN STORES TRIGGERS CONVENIENCES INCONVENIENCES DESIRED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Subhiksha : Ahmedabad, Surat, Baroda Positives Limitations & Concerns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Some smaller stores True Mart Ahmedabad Sahaj in Surat ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Central Mall Baroda Perceptions Of Special Interest Consumer Insight Limitations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

REACTIONS TO SPENCER’S BRANDING

FEELINGS CATEGORY ASSOCIATION SPENCER’S SPONTANEOUS EVOCATIONS QUALITY ASSOCIATION VALUES AND IMPACT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERSONIFICATION THE PERSONA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMERGING VALUES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ASSOCIATIVE IMAGERY CELEBRITY ASSOCIATION CITIES / COUNTRIES BRANDS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CONCERNS WITH THE NAME ,[object Object],[object Object],[object Object]

BUILDING VALUE ,[object Object],[object Object],[object Object],[object Object],[object Object]

Competition In Gujarat

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Competition In Gujarat