The document discusses how coworking spaces can accelerate learning and innovation through serendipitous interactions. It provides examples from the Downtown Las Vegas coworking community called Shift. Data shows that from January to May 2012, Shift saw growing membership in online communities, increased engagement on social media, rising attendance at meetups, and more projects launched. This emergent coworking network supported proof-of-concept projects that attracted funding and corporate sponsors. The document argues that coworking spaces can foster resilient and productive innovation networks through distributed and emergent collaboration.

1. Engineering Coworking Culture
Accelerated Learning and Serendipity in #DTLV
Jennifer Magnolfi | @magnolfi

2. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPC
Design DNA = Startup Culture
Zappos.com Corporate HQ + Downtown Project

3. Zappos.com
Corporate HQ, Las Vegas
1500 Employees
Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPCJennifer Magnolfi | @magnolfi | WorktechNY 2013
$40M Renovation

4. Zappos.com Corporate HQ
October 2013
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Images Courtesy of KMD Architects

5. DOWNTOWNPROJECT
Text
photo by Aimee Groth,BusinessInsider
http://read.bi/VkCjPC
downtownproject.com
Jennifer Magnolfi | @magnolfi | WorktechNY 2013

6. $350M Investment in Downtown LV
$200M Residential + Real Estate
$50M VegasTech Fund
$50M Small Businesses
photo by Aimee Groth, BusinessInsider
http://read.bi/VkCjPC
$50M Education
Jennifer Magnolfi | @magnolfi | NYWorktech 2013

7. “Can you scale the The Coworking Effect?”
Jennifer Magnolfi | @magnolfi | WorktechNY2013 photo courtesy of Lauralie Ezra,
Crowdsiren.com
= ACCELERATE SERENDIPITY + LEARNING

8. SHIFTSHIFT
SHIFTSHIFT Photos by Mark JohnsonJennifer Magnolfi | @magnolfi | WorktechNY2013
Advanced R&D Mode

9. 1 2 3
COWORKING
SPACE
CODESIGN
COWORKING
CULTURE
DEVELOPMENT
SHARED RESOURCES
COMMUNITY ACCELERATOR
• Accelerate community development for emerging spaces
• Develop shared resources and operations
• Maintain cultural diversity of ecosystem
• Measure Productivity
DTLV Coworking Ecosystem Acceleration Diagram
Jennifer Magnolfi | @magnolfi | WorktechNY2013

10. @tonybgoode
@nomadicQ
@Alexknowshtml
@jacobsayles
Maximizing Adaptation > RESILIENCE
Jennifer Magnolfi | @magnolfi | WorktechNY2013

11. Jennifer Magnolfi | @magnolfi | WorktechNY2013
Codesign by users > EMPATHY
@studiotilt

12. Distributed Co-Learning > Trust
Jennifer Magnolfi | @magnolfi | WorktechNY2013

13. Data transfer + New Knowledge Trading
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Civic + Corporate Communities

14. 0
30
60
90
120
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
MayAprMarFebJan
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
200
300
400
500
Shift Digital Community Growth | Membership
• Constant growth in new communities
• Highest growth in community around learning
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
Jennifer Magnolfi | @magnolfi | WorktechNY2013

15. 10 Proof of Concept Projects

16. 0
6
8
10
12
2
4
Jan MayAprMarFeb
Shift Digital Community Growth | Engagement | Posts Per Engaged User
Vegas Game Day
Shift Art
Vegas Music Scene
Sound Foundry
Sound Foundry FB
Downtown Food Jelly
Shift Studios
Content Jelly
Downtown Education
/usr/lib
Vegas Skillshare FB
Syn Shop
Syn Shop FB
/usr/share
Aquaponics
Green Jellyers
Coworking
9th Bridge
Vegas Community
Shift Vegas
Private Shift FB Group
Health & Wellness
Shift Vegas Polity
DT Food Jelly FB
Sx Vegas
Founder Dating
LV Park(ing) Day
Save the Huntridge
Vegas Tech
Jennifer Magnolfi | @magnolfi | WorktechNY2013
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
• Online activity per engaged user
• Highest peak pre-IRL activity buiding

17. Shift Physical Community Growth | Meetups
Local Politics
Music
Food
Content
Education
Health & Wellness
Tech
Green
Art
Makers
Gaming
Performance
0
6
8
10
12
2
4
Jan MayAprMarFeb
• Increase of use of physical space
• Stabilized occupancy per vertical activity
Jennifer Magnolfi | @magnolfi | WorktechNY 2013
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson

18. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @resetprojectlv and James Wong

19. The Sunday Reset Project
Health and wellness | Sold Out | Cash Flow Postitive
Jennifer Magnolfi | @magnolfi | WorktechNY2013

20. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video via @gabeshep and #vegastech

21. #vegastech SXSW booth
$350k total funding raised | 140 members came from LV
1100 attendees to the events | #1 trending topic twice
Jennifer Magnolfi | @magnolfi | WorktechNY2013 Image via @gabeshep

22. Jennifer Magnolfi | @magnolfi | WorktechNY2013 Video courtesy of GreenJelly and DTP

23. Jennifer Magnolfi | @magnolfi | WorktechNY2013
Proof of Concept Community Project by Green Jelly
10 wk from incubation to realization | volunteer driven
$8.5k raised funds | city approved

24. Proof of Concept Community Project by Green Jelly
$100k Corporate sponsor emerged for follow-up buildout
RE purchase of the block
Jennifer Magnolfi | @magnolfi | WorktechNY2013

25. Summarized Shift Growth
0
20
30
50
10
40
Jan MayAprMarFeb
Unique Organizers
Generated by Shift
Physical Meetups
Active Projects
42
29
32
• IRL Meetups Avg Growth Rate 42.5 %
• Active Project Avg Growth Rate 78.3%
• New Organizer Avg Growth rate 83.9%
Jennifer Magnolfi | @magnolfi | WorktechNY 2013
Early data collected from January-May 2012 in emergent coworking community. Sample base includes social media databases. Data collection by Ayloo.net. Graphics by Mark Johnson
All change manifested in physical space

26. Photo by Aimee Groth, Businessinsider
http://read.bi/VkCjPCJennifer Magnolfi | @magnolfi | WorktechNY2013
CRE as Distributed Network
Productivity of space
Emergent R&D