1. Sell IT sub product in IT
industry

2. Success of Market Segmentation
In order to succeed in IT industry, we need to ensure
success in different element of this link.
Segment Intensive Up-sell in
Supporting Right S&D base
Quality the
Market Product Channel Delivery
Sales segments
Right Right Tracking &
People Time Evaluation
Method

3. Sell IT sub product in IT industry
Here, we only highlight how to segment IT industry and
choose right product to sell in the industry.
Segment Intensive Up-sell in
Supporting Right S&D base
Quality the
Market Product Channel Delivery
Sales segments
Right Right Tracking &
People Time Evaluation
Method

4. Step 1:
Choose segments under IT

6. Choose segments under IT
Consult and validate with externals:
SG members, IT people from your MC, NST
etc, your professor, your TN takers

7. Step 2:
Map out supply for the
segments

8. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Network Management & Data Transmission
Telecommunications Software Development and Programming
Systems Analysis and Design
Mobile Technology
Skills
UNIX/Linux OS
TCP/IP
LAN (local area network)
SQL
HTML
Not many Small Medium Companies in this
category

9. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Web Development and Management
Database Management
Web App/Services Development Software Development and Programming
Skills
SQL
PHP
MySQL
CSS
Unix/Linux
Size of the company influences the requirements
Small <10 /Startups
• Ruby (on rails)
• PHP
Big > 50
• Java
• C#

10. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Mobile Applications
Mobile Technology
Software Development and Programming
Mobile Applications (Big) Skills
(Similar to User Apps) C#
C++
Java
Unix / Linux
Background
Mobile Applications
Mobile Technology
Software Development and Programming
Skills
Mobile Applications (Small) SQL
PHP
MySQL
CSS

11. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Software Development and Programming
(Artificial Intelligence)
(Systems Analysis and Design)
Gaming Skills
C
C++
Java
UNIX/Linux OS
• Gaming is a challenging segment to focus (3D requirements)
• Normal Games usually are created by big size companies
• SMEs & Start Ups more mobile games
• Mobile gaming is opportunity – No 3D requirements

12. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Mobile Applications
Mobile Technology
Software Development and Programming
(Artificial Intelligence)
(Systems Analysis and Design)
Mobile Gaming Skills
Eclipse
UNIX/Linux OS
HTML
CSS
Java

13. Map our supply needed in the segments
Market Segment Top Profile needed
Background
Global Internship
User Apps Software Development and Programming
Systems Analysis and Design
Skills
C#
Java
C++
Eclipse
UNIX/Linux OS

14. Step 3:
Connect potential supplier

15. Connect potential supplier
Where to find information of supplier?
•Past: What was our success before? (DAAL)--
capacity
•Current: What is available now?
(AFT, myaiesec.net)--reality
•Future: What is the potential trend? (Sub product
forecast – GIP Survey)--opportunity

16. Connect potential supplier
AFT for IT:
http://www.myaiesec.net/content/viewwiki.do?contentid=10228388
Exchange Type Global Internship
TN Exchange Type Global Internship EP Backgrounds (Academic) - Network Management & Data Network Management & Data Transmission
Transmission
TN Workfield - Information Technology Information Technology EP Backgrounds (Academic) - Software Development and Programming
Software Development and Programming
EP Backgrounds (Academic) - Systems Analysis and Design (All)
TN Skills - UNIX/Linux OS UNIX/Linux OS EP Backgrounds (Work) - Mobile Technology (All)
EP Skills - UNIX/Linux OS UNIX/Linux OS
TN Skills - TCP/IP TCP/IP EP Skills - TCP/IP TCP/IP
TN Skills - LAN (local area network) LAN (local area network) EP Skills - LAN (local area network) LAN (local area network)
EP Skills - SQL SQL
TN Skills - SQL SQL EP Skills - HTML HTML
TN Skills - HTML HTML Row Labels Count of EP ID
Africa 1
Australia 1
Row Labels Count of TN Code Botswana 1
Brazil 1
Austria 2 Cas - costa rica 1
Colombia 1
Canada 1 Denmark 1
Czech republic 1 Egypt 1
Finland 2
Estonia 1 Greece 2
India 5
Hong kong 1 Ireland 1
Japan 1 Japan 1
Jordan 1
Tunisia 1 Kenya 1
Mauritius 1
Turkey 1 Middle east and north africa 1
Pakistan 1
Grand Total 9 Poland 1
Spain 1
Sweden 1
Tanzania 2
The netherlands 1
Tunisia 3
Turkey 4
Uganda 2
Grand Total 39

17. Connect potential supplier
Sub Product Forecast Tool:
http://www.myaiesec.net/content/viewfile.do?contentid=10232321

18. Step 4:
Package the product and
sell with top profile