Feiten & cijfers over het Nederlandse medialandschap in het algemeen en magazine media in het bijzonder.

1. DUTCH MEDIA LANDSCAPE

2. CONTENT
• Dutch media landscape
• Magazine facts
• Magazines => Brands
• Consumer media behaviour (print & digital)

3. DUTCH MEDIA LANDSCAPE

4. A national overview:
…1,200 consumer magazines
… 1,500 B2B magazines
…3 public broadcasting & 16 commercial tv channels
…6 public radio stations & 14 commercial radio channels
…9 national newspapers
…5,4 million .nl sites
DUTCH MEDIA LANDSCAPE
Sources: Carat Mediafactbook, NUV, CBS
17
million
citizens
17
million
citizens 7,5 million
households
7,5 million
households
95% of
households
have access
to internet
95% of
households
have access
to internet

5. Main consumer publishing companies
DUTCH MEDIA LANDSCAPE

6. Main consumer magazine titles & introductions
DUTCH MEDIA LANDSCAPE

7. MAGAZINE FACTS

8. MAGAZINE FACTS
1,200
consumer
magazines
1,200
consumer
magazines
87% of the
Dutch
population
read
magazines
87% of the
Dutch
population
read
magazines
60
minutes is
the average
reading time
per copy
60
minutes is
the average
reading time
per copy
On average
28 copies
are read per
person per
year
On average
28 copies
are read per
person per
year
In total 469
million
copies were
distributed in
2013
In total 469
million
copies were
distributed in
2013
On average
1 copy is
picked up
3,1 time
On average
1 copy is
picked up
3,1 time
Sources: NUV, HOI, NOM, Magazines.nl

9. MAGAZINE FACTS
Total circulation of Dutch consumer magazines (x mln)
Subscriptions
Newstand Sales
Others
Sources: Mediamonitor Commissariaat voor de media, data from HOI

10. Circulation & Readership
MAGAZINE FACTS
• Audit Bureau of Circulation (HOI) and The Dutch
Readership Survey (NOM) became 1 organization
• The new organization will report circulation figures (print)
as well as reach for print and digital
• Goal is to create more synergy for media brands

11. MAGAZINE FACTS
Consumption
on digital
platforms
increase
Consumption
on digital
platforms
increase
Print still
main device
for reading
magazines
Print still
main device
for reading
magazines
Source: Media Standard Survey 2013
Reading behaviour magazines

12. MAGAZINES => BRANDS

13. MAGAZINES => BRANDS
Transformation:
Magazine brands are building a strong
multiplatform future

14. MAGAZINES => BRANDS

15. 1989 2014
MAGAZINES => BRANDS

16. CONSUMER MEDIA
BEHAVIOUR

17. Source: the World Bank, graph by NRC Q
The Netherlands
United States
Russia
Brazil
The World
CONSUMER MEDIA BEHAVIOUR
Number of people with internet access

18. Media time spending
CONSUMER MEDIA BEHAVIOUR
Source: Media:Tijd 2014
Time spent in minutes
In total people spend 8 hours and 40 minutes on media every day

19. Source: Media:Tijd 2014
CONSUMER MEDIA BEHAVIOUR
Used devices for media consumption

20. Used devices for reading
CONSUMER MEDIA BEHAVIOUR
Source: Media:Tijd 2014
Time spent in minutes on reading
Print still main device for reading activity

21. CONSUMER MEDIA BEHAVIOUR
Source: GfK Trends in Digital Media, July 2014
Ownership of devices
Ownership mobile devices is stable

22. Ownership of devices
63% have 3
or more
devices
63% have 3
or more
devices
13% have
only 1
device
13% have
only 1
device
Source: GfK Trends in Digital Media, July 2014
CONSUMER MEDIA BEHAVIOUR

23. Tablet Smart
phone
On average
26 apps are
downloaded
on tablet
On average
26 apps are
downloaded
on tablet
79% of tablet
users have at
least
downloaded 1
media app
79% of tablet
users have at
least
downloaded 1
media app
On average
27 apps are
downloaded
on
smartphone
On average
27 apps are
downloaded
on
smartphone
78% of
smartphone
users have
downloaded at
least 1 media
app
78% of
smartphone
users have
downloaded at
least 1 media
app
Source: GfK Trends in Digital Media, July 2014
CONSUMER MEDIA BEHAVIOUR
Apps

24. Source: buzzcapture
Number of
Dutch users of
Social Media
since 2005
Number of
Dutch users of
Social Media
since 2005
CONSUMER MEDIA BEHAVIOUR
Social Media

25. THANK YOU