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Storytravelling. Facciamo parlare anche i sassi.

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Viaggiare nelle storie e fare di ogni storia un viaggio per entrare nell'immaginario di chi sceglie una destinazione, non una tariffa.

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Storytravelling. Facciamo parlare anche i sassi.

  1. 1. Storytravelling Facciamo parlare i sassi. Mafe de Baggis 3 ottobre 2013, Matera Pleens
  2. 2. www.pleens.com How to be a stone
  3. 3. www.pleens.com Un tempo si viaggiava ascoltando le storie dei pochi costretti a farlo
  4. 4. www.pleens.com E da sempre chi viaggia lascia un segno
  5. 5. www.pleens.com Pleens
  6. 6. www.pleens.com
  7. 7. www.pleens.com Dove sto correndo? Mi siedo e mi rilasso. Serena Giust Foto di Serena Giust
  8. 8. www.pleens.com Foto di Serena Giust
  9. 9. www.pleens.com Foto di Serena Giust Dove sto correndo? Mi fermo e racconto una storia.
  10. 10. Le cartoline erano storie private
  11. 11. Oggi sono in gran parte pubbliche Foto di Serena Giust
  12. 12. www.pleens.com E così viaggiamo nelle storie degli altri Le fate dell’inverno Salvatore Mannuzzu
  13. 13. www.pleens.com Viaggiamo ogni volta che navighiamo
  14. 14. www.pleens.com Viaggiamo ogni volta che leggiamo
  15. 15. www.pleens.com Viaggiamo ogni volta che guardiamo Basilicata coast to coast
  16. 16. www.pleens.com Viaggiamo mille e una notte Sherazade raccontava storie così belle da risparmiarle, notte dopo notte, la scimitarra del boia.
  17. 17. www.pleens.com Chi ospita deve restare dietro le quinte Qualunque sia il tuo ruolo e qualunque cosa tu proponga, è arrivato il momento di farle raccontare agli altri cercando di scrivere tu il canovaccio e poi tirando le fila.
  18. 18. www.pleens.com Milioni di protagonisti Ognuno di noi è al centro della sua storia e al centro del suo viaggio “Give a story to tell” significa anche costruire o valorizzare lo scenario per far venire voglia di raccontarla. Soprattutto se la natura è stata generosa :-)
  19. 19. www.pleens.com
  20. 20. www.pleens.com L’arte di viaggiare We're waking up to the idea that, like most human activities, travelling is in fact an art — which benefits from being systematically thought through and practised.
  21. 21. www.pleens.com
  22. 22. www.pleens.com E poi, quando decidiamo di partire, da sognatori siamo costretti a diventare ragionieri
  23. 23. www.pleens.com ragionieri che danno i voti
  24. 24. www.pleens.com
  25. 25. www.pleens.com
  26. 26. www.pleens.com Non svegliamo i viaggiatori, lasciateci sognare
  27. 27. Perché poi si parte davvero e viaggiare è bello e difficile
  28. 28. mettersi in viaggio è unire i puntini di un’emozione come in una storia
  29. 29. un’emozione che prima di tutto si sogna, poi si vive e poi si ricorda e, se aiutati, si racconta
  30. 30. un’emozione che crea aspettative da non deludere
  31. 31. I delusi un tempo si lamentavano con chi li ospitava oggi si lamentano in pubblico su Internet
  32. 32. ma questa emozione crea aspettative che se soddisfatte stabiliscono un legame eterno (Hotel Hohenwart)
  33. 33. un legame che viene vissuto raccontato ricordato rivissuto sognato ancora pubblicamente http://pinterest.com/pin/275352964688588998/
  34. 34. www.pleens.com Un piano editoriale per sognare Ogni viaggiatore è una nicchia per farci scoprire dobbiamo far parlare ancora di più le emozioni le nostre, quelle del posto i ricordi dei viaggiatori | le vite dei personaggi storici le storie dei film, dei romanzi, degli amici le foto | i suoni | i colori | il quotidiano
  35. 35. www.pleens.com Storytravelling vuol dire cambiare approccio Dal razionale all’emotivo Dal dato al ricordo Dalla recensione al racconto Dal visitare un luogo al viverlo Dal viaggiare all’abitare (temporaneo) (anche insieme a chi ti ospita)
  36. 36. www.pleens.com Non posso vivere in tutti i posti del mondo ma posso vivere i posti del mondo che scelgo
  37. 37. www.pleens.com Ovunque passi faccio parlare i sassi Foto di Mario Romanelli
  38. 38. www.pleens.com Grazie :-)

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