3. VOICE PLAY AN IMPORTANT PART IN
PERSUASION AND FAVOR?
The Mehrabian study: Elements in Conveying
a Message is that in a conversation, words
deliver just 7% of the received meaning, with
tone of voice conveying 38% of the meaning,
and body language 50%(expression 35%,
attitude 20%).
=> Voice tone is most important thing in
information delivery.
In a job interview, confidence voice is one of
important element that interviewers think.(목소리
가 바뀌면 인생이 바뀐다, 안철민)
4. WHAT IS A GOOD VOICE?
Good voice when the opposite sex heard
Middle-bass tone as man: 61.4%
High-clear tone as women : 48.8%
Good voice when the same sex heard
Middle-bass tone as man : 41.2%
High-clear tone as women : 69.6%
5. VOICE ABOUT JOBS
Businessman : Lower tone and soft voice
=>Be effective for persuasion
Show host : High –pitched and variation of
voice=> Be effective for upward in sales
Telemarketer : Voice is most important =>
high-pitched ‘Mi’ and ‘Pa’
Counselor & Consultant : Soft and epicene
voice
6. THEORY
DIFFILCULT
GOOD VOICE OR TOO LONG
SPEECH
Forwarders elements
+
Peripheral Route as
Elaboration Theory
More feel persuaded with effective
7. EXPERIMENT
Experimental methods : Significant things of
voice element are tone, pause, and fast (박란
희(2010), 목소리 구성요소의 커뮤니케이션 효과에 관한 연
구).
So -> Record 6 voices what is effected about
tone, pause, fast and make questionnaire
include in favorable of each voice and voice that
persuaded in special situation for subjects.
10. THE RESULT OF AN EXPERIMENT
High-pitched and clear tone got the highest
score. On the other hand, slow voice and
unclear tone got the lowest score.
Voice 6
11%
Voice 5
13% Voice 1
25%
Voice 4 voice 2
18% 21%
Voice 3
12%
11. THE RESULT OF AN EXPERIMENT
Male
Female
35
35
30 30
25 25
20 20
15 15
10 10
5 5
0
0
voice voice voice voice voice voice
voice voice voice voice voice voice
1 2 3 4 5 6
1 2 3 4 5 6
12. THE RESULT OF AN EXPERIMENT
The voice with effective persuasion
selling goods: voice 1 -75%, voice 2 -25%
campaign speech : voice 2 - 65%, voice 1 - 35%
It showed meaningful result about persuasion
just by a little voice difference.
It is most sensitive tones and slowness.
13. CONCLUSION
Voice plays an important role in reference to persuasion
Voice elements that be effected persuasion are tone, pause, and fast.
It’s effected high tone and cheerful voice that persuasion with sales
It’s effected relaxed and slightly lower voice that persuasion with
speech.
