Final presentation for New Media Drivers License course at Michigan State University.

1. By: Madison Wallock
ADV 420 Final Presentation

2. Where to begin?
 Apple Inc. wants to use social media
websites to increase awareness of all of
their amazing products (new and old).
 Apple Inc. wants to show potential
customers how involved they are and
how much they really care about their
customers.

3. The Big Idea
 To show Apple Incorporated consumers
that Apple Inc. is a personable brand
that loves to interact with their
consumers. We will show this by using
social media websites.

4. Target Audience
 College Students
 Young Professionals
 Looking to purchase an Apple product that
will help them reach the technological needs
they are looking for.
 Ages 18-25

5. KPI-Key Performance
Indicators
 Increase in sales overall
 Increase in views of our social media sites
 Increase in “likes” on Facebook &
Instagram
 Increase in followers on Twitter &
Instagram
 Increase in Apps
purchased

6. Budget Allocation
 Total budget for one year: $600,000
 Total amount spent each month:
$50,000
 All going toward social media
 Facebook: 30%
 Twitter: 30%
 Instagram: 20%
 YouTube: 20%

7. Social Media Tools/Tactics
 Connect with potential customers and
give them the attention they need for the
proper use of Apple products
 Post videos of new products and articles
about the Apple Company

8. Social Media Tools/Tactics Continued
 Facebook
 Share posts
 Increase “likes”
 Increase awareness of Apple Inc.
 Twitter
 Quick product updates
 Answer quick questions from consumers
 Increase followers

9. Social Media Tools/Tactics
Continued
 Instagram
 Post photos and videos of new products
 Increase “likes” and followers
 Increase awareness of new products
 YouTube
 Post video ads of upcoming and new products
 Post tutorials of how Apple products work
 Increase awareness of new products and Apple
brand

10. Conclusion
 Overall, Apple Inc. will be using a digital
medium to show consumers that they
are a reliable company that cares about
their customers. Apple will use social
media sites to interact and connect with
males and females within their target
audience to hopefully increase sales
and awareness of the brand.