Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Marketing of financial products
1. “ Retail banking is typical mass-market banking where individual customers use local branches of larger commercial banks. Services offered include: savings and checking accounts, mortgage loans, personal loans, debit cards, credit cards etc.”
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54. The strategy of pushing new products to current customers based on their past purchase. Cross-selling is designed to widen the customer reliance on the bank and decrease the likelihood of the customer switching to a competitor.
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