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4. State your offer.

Pile up everything your reader is going to get, and
state the price-showing how the reward for acting is
much, much greater than the cost.

Example:

Here's what you're going to get the instant you click
the big red button below: a 12-month subscription to
my "insider" e-letter PLUS these 12 bonus reports, 4
hours of one-on-one coaching from me...all for the
ridiculously low cost of just $397.
5. Summarize key benefits

Remind the reader of the benefit they're going to
experience, using a numbered list or bullet points.

Example:

In less than 15 seconds, you'll have access to
information that can transform your financial future-
just imagine what it will be like to know how to stop
struggling and generate cash any time you need it!
6. Pile on the proof.

Help your reader rationalize their decision one more
time. Show them the value and reduce the risk.

Example:

If you went to a personal trainer, you'd spend
hundreds of dollars and countless hours at the gym to
get the results my nutritional program provides-in a
fraction of the time at less than half the cost, and with
better, faster results!
Access Courtney Houde's full training
       and much, much more
                at:

      bit.ly/moretips1222
                  or
If you want to read the first part of this
             presentation,
         click the link below:

      bit.ly/moretipspart1

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How to Perfectly Seal The Deal (Part 2)

  • 1.
  • 2.
  • 3. 4. State your offer. Pile up everything your reader is going to get, and state the price-showing how the reward for acting is much, much greater than the cost. Example: Here's what you're going to get the instant you click the big red button below: a 12-month subscription to my "insider" e-letter PLUS these 12 bonus reports, 4 hours of one-on-one coaching from me...all for the ridiculously low cost of just $397.
  • 4. 5. Summarize key benefits Remind the reader of the benefit they're going to experience, using a numbered list or bullet points. Example: In less than 15 seconds, you'll have access to information that can transform your financial future- just imagine what it will be like to know how to stop struggling and generate cash any time you need it!
  • 5. 6. Pile on the proof. Help your reader rationalize their decision one more time. Show them the value and reduce the risk. Example: If you went to a personal trainer, you'd spend hundreds of dollars and countless hours at the gym to get the results my nutritional program provides-in a fraction of the time at less than half the cost, and with better, faster results!
  • 6. Access Courtney Houde's full training and much, much more at: bit.ly/moretips1222 or If you want to read the first part of this presentation, click the link below: bit.ly/moretipspart1