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ADVERTISING AS INFORMATION PHILLIP NELSON JOURNAL OF POLITICAL ECONOMY, 1974 VASUTA KALRA 58 A, PGP1

WHY INFORMATION? ,[object Object],[object Object],[object Object],[object Object]

SEARCH QUALITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXPERIENCE QUALITIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACCORDING TO NELSON ,[object Object],[object Object],[object Object]

MARGINAL REVENUE OF ADVERTISING TO PRODUCER ,[object Object],[object Object]

NELSON’S MODEL ,[object Object],[object Object],[object Object],[object Object]

SEARCH & EXPERIENCE QUALITIES ,[object Object],[object Object],[object Object]

MARGINAL REVENUE OF ADVERTISING TO THE CONSUMER ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object]

MARGINAL REVENUE OF ADVERTISING IN DIFFERENT MEDIA ,[object Object],[object Object],[object Object]

DECEPTIVE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

COSTS OF DECEPTIVE ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ALTERNATIVE SOURCES OF INFORMATION ,[object Object],[object Object],[object Object],[object Object]

CONCLUSIONS OF STUDY ,[object Object],[object Object],[object Object],[object Object]

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