This document discusses photo sharing websites and their impact on and use by the hospitality industry. It covers the history of photo sharing sites, how they have affected the hospitality industry, and how companies can utilize them for marketing and promotion through hashtags. Interviews were conducted and examples are provided of how some hotel brands like DoubleTree Hilton use Instagram. The opportunities and challenges of photo sharing sites for business are explored.

1. Photo Sharing
Hospitality Marketing and Sales
Maddie Benson and Alison Geelan

2. Overview
 History of Photo Sharing sites
 Impacts and Processes
 Accounts
 Interview
 Business Landscape

3. Photo Sharing
 What is a photo sharing website
 Advancement-mobile devices
 Instagram and Pinterest

4. Impacts and Processes
 Affects on Hospitality Industry
 Utilization
 Marketing-Promotional Hashtags

5. Accounts
 Double Tree Hilton-Instagram
http://instagram.com/doubletree
 Is Pinterest right for Hotels-Pinterest

6. Is Pinterest Right for Hotels

7. Non-Hospitality Accounts
 National Geographic
 Fashion Industry

8. Interview Results
 Who?
 What?
 How?
 Positives and Negatives

9. Business Landscape
 Impacts
 Negatives
 Positives

10. Course Content vs. Photo
Sharing
 1) Status Differentiation
 2) Changes in Technology
 3) Technology and its Benefits
 4) Marketing Segmentation
 5) Where is the Marketing?

11. Keeping a Competitive
Advantage
 USE IT!
 Social Media Position
 Constant

12. References
 DoubleTree Hilton
http://instagram.com/doubletree