This is a talk I gave at the 2015 University of Alabama System Scholars Institute Conference. In it I discuss how we as educators need to utilize social media to reach the "Millenial" generations and how we can use this medium as part of our promotion and tenure evidence for scholarly activity.

1. Physician Assistant Program
University of Alabama at Birmingham
IsThere A Place For Social Media In Higher Education?

2. Take out mobile devices

4. "Logic
Emo*on."
'Logic
Emo*on'
Web.
6
May
2015.
www.darmano.typepad.com/logic_emo*on/2009/01/the-­‐s.html

5. Denial
"The
5
Stages
Of
A
TwiIer
User.
Which
Are
You?"
Alicia
Cowan
RSS.
13
Apr.
2012.
Web.
4
May
2015.
www.aliciacowan.com/social-­‐media-­‐and-­‐digital-­‐marke*ng/twiIer/the-­‐5-­‐stages-­‐of-­‐a-­‐twiIer-­‐user-­‐which-­‐are-­‐you
Curiosity A-HA!
Obsession Like Breathing

8. • Any online platform for user generated content
• Tools, services, and communication facilitating
connections between peers with common
interests
• Digital, content-based communications
Social
Media
Defini*ons
-­‐
Heidi
Cohen.
(2011,
May
9).
Retrieved
May
4,
2015,
from
hIp://heidicohen.com/social-­‐media-­‐defini*on/

9. 1. Anything that is in the world when you’re born is normal and
ordinary and is just a natural part of the way the world works
2. Anything that’s invented between when you’re 15-35 is new and
exciting and revolutionary and you can probably get a career
in it
3. Anything invented after you’re 35 is against the natural order
of things
I have come up with a set of rules that
describe our reactions to technologies:
Adams,
D.
The
Salmon
of
Doubt.
1st
ed.
2005.

11. Schaefer
MW.
The
Tao
of
Twi;er.
1st
ed.
2011

12. Schaefer
MW.
The
Tao
of
Twi;er.
1st
ed.
2011

13. Schaefer
MW.
The
Tao
of
Twi;er.
1st
ed.
2011

14. Argue why social media is becoming the
“standard of care” in education

17. • Avoids traditional lecture
• Multimedia friendly
• Technologically savvy
• Want open access
• Learner-centered approach
• Connection to instructors
• Technologically dependent
• “AADD”
Eckleberry-­‐Hunt
J.
J
Grad
Med
Educ.
2011;3(4):458-­‐461
"Genera*on
Z
and
the
Future
of
Higher
Educa*on."
News
Northeastern.
19
Nov.
2014.

18. Shah
AV.
J
Am
Osteopath
Assoc.
2014;114(8):654-­‐659

20. Justify how social media can (and should) be
part of traditional P&T metrics

21. "Developing
Students'
Digital
Literacy."
Jisc.
Web.
5
May
2015.
<hIp://www.jisc.ac.uk/guides/developing-­‐students-­‐digital-­‐literacy>

23. "Six
Social-­‐media
Skills
Every
Leader
Needs.”
Web.
5
May
2015.
www.mckinsey.com/insights/high_tech_telecoms_internet/six_social-­‐media_skills_every_leader_needs

25. "10
Ways
to
Use
TwiIer
in
Teaching.”
23
Feb.
2015.
Web.
5
May
2015.
www.socialmediaforlearning.com/2015/02/23/10-­‐ways-­‐to-­‐use-­‐twiIer-­‐in-­‐teaching

26. "TwiIer’s
Role
In
Science
Publica*on
And
Communica*on
[INFOGRAPHIC]."
SocialTimes.
Web.
7
May
2015.
<hIp://www.adweek.com/social*mes/twiIer-­‐science/483827>.

28. Any material, product, or resource originally
developed to fulfill a specific educational purpose that
has been successfully peer-reviewed and, is
subsequently made public through appropriate
dissemination for use by others
American Association of Medical Colleges
Educational Affairs Consensus Conference
Defining the Components and Evidence of Educational Scholarship

29. “Social media is the ultimate canary in the coal mine”
PEER REVIEW

30. “We don’t have a choice on whether we do
the question is how well we do it”
- Erik Qualman
@equalman

31. 1. Measure whatever can be easily measured
2. Disregard that which cannot be measured
easily
3. Presume that which cannot be measured
easily is not important
4. Presume that which cannot be measured
easily does not exist
"The
McNamara
Fallacy
and
the
Problem
with
Numbers
in
Educa*on."
Chronotope.
4
Apr.
2015.
Web.
4
May
2015.
www.chronotopeblog.com/2015/04/04/the-­‐mcnamara-­‐fallacy-­‐and-­‐the-­‐problem-­‐with-­‐numbers-­‐in-­‐educa*on

35. to teach them this art
without fee or covenant
if they desire to learn it

36.
"The
Short
Coat."
:
"Prac*ce
Changers"
Web.
5
May
2015.
<hIp://shortcoatsinem.blogspot.com/2014/01/prac*ce-­‐changers-­‐every-­‐founda*on.html>.

38. • Part of everyday communication for the next
generation
• Maybe not quite ready for Tweeting during
lectures (but it is coming)
• You get out what you put in
• A good blog is better than a bad paper

39. "Logic
Emo*on."
'Logic
Emo*on'
Web.
6
May
2015.
www.darmano.typepad.com/logic_emo*on/2009/01/the-­‐s.html

40. maday@uab.edu @PA_Maday
www.pamaday.net