Responsive web design is a new approach in website designing, which makes the same site convenient for users when accessed through different devices. It makes the website more users friendly.

1. Macmin Infotech Solutions Ph no: 0484-4000344
IMPORTANCE OF RESPONSIVE WEB DESIGN
Website development needs a potential planning and caring. Now a day, people are not only
using personal computers but also using mobiles and tablets to view the sites. It is a difficult
practice to make sites adaptable for each gadget. So that resolution, size and other features of
website that we develop should compatible to all the gadgets. The need of responsive web design
comes here.
Responsive web design is a cumulative technological approach to web design, to make the site
viewable when the user accessed through any device. Whether you access the site through a
phone with small screen or big screen not become a problem when the site is designed with
responsive methodologies. Size, resolution, script constraints can be solved through responsive
web design. The designer who develops the web should make the image, text, audio, video in the
site optimum for all the devices so that separate site development is not needed. Also it is very
much difficult to update separate sites for different devices of the same web site. That is why
responsive web design is more preferred. The responsive web design provides better reading,
navigation, speed, more user friendliness. The most popular search engine, Google also
recommends responsive web design for the site development. The one URL and the same HTML
code of responsive web design sites, makes Google to crawl the site easier.

2. The development of responsive web design is costlier than conventional web site making.
However by responsive web designing, we can avoid additional expense of making equivalent
sites for other gadgets. As a result the problem of cost becomes negligible. Also responsive web
design lessens the SEO efforts. For eg: the mobile site and laptop site, now they need only the
same keyword research and other SEO strategies and hence time can be save. Presently, mobile
searchers almost crossed the number of web searchers and Google is giving a high importance in
the ranking of site optimized for mobile. Responsive web design is playing a great role in site
ranking and helps in SEO.
A site designed responsively gets high user interaction there by the content reach to more people,
which in turn enhance your business. There are many web designing and development
companies in India and even in Kerala offers this service.