Here's a preview of my presentation to the 2013 DFW Philanthropy Conference. In it, I outline some LOL, OMG and #Facepalm moments I've experience, along with the top best practices
33. Simplify
• Can a new visitor find the donate
button within 2 seconds?
• Is the donate button:
– above the fold?
– big and colorful?
– surrounded by a sense of urgency?
38. 6 Week Goals
• Optimize donation form and
donor user-experience.
– Including email confirmation
• Create email solicitation and
social media timeline through
year-end.
• Review website software
39. 6 Month Goals
• Create a online monthly donor
program
• Review email newsletter and
appeal design
• Add Peer-to-Peer fundraising