A - visual - presentation about our Unified Communication HTML5 webapp "myIstra" for smartphones, tablets and PC. Explains Why & How it has to be Simple and Multi-screens (hint: its for the people!) Works only with our Istra Unified Communication platform (http://www.centile.com)

1. My Istra
The Simple, Multi Screen
End User App
Centile Customer Days
26th September 2013
Emmanuel Roubion
Apps Team Leader
Product Manager

2. Agenda
1. Why focusing on end user app?
2. User Experience
3. So many devices…
4. Simplification

3. Why Focusing
on End User
App?

4. One true reason

5. Key Metric
User Volume: everyone goal

6. Attraction

7. Retention
Everything has to be simple
Make them feel they’re in
control!

8. User
Experience

9. User Experience
What is UX ?

10. User Experience

11. User Experience

12. User Experience

13. User Experience

14. UX Approach
Identifying the most important features
(data, actions) and bring them to the front.
Make software for “ordinary” people:
 with human language
 hiding technology / engineering worlds

15. Don’t make the user think!

16. Don’t make the user think!

17. UX is hard to get right

18. My prefered quote!

20. Don’t ask developers…

21. A hand in hand project

22. Analysis…

23. The result…

24. So many
devices…

25. So many devices…

26. Post-PC era…

27. Wearable Era… (Seriously?)

29. Mobile OS

30. Mobile OS

33. A specific app for each?
Too many skills!
Too much effort!
Unmaintanable over time!
We have to be smarter…

34. So what about choosing…

36. How ?

37. Why?
Reasons

38. #1 Cross Browsers

39. #2 Cross-Desktop

40. #3 Cross Mobiles

41. (Even next mobile OS…)

42. #4 App Store

43. #5 Responsive
“Responsive web design is
a approach aimed at crafting web
sites to provide an optimal viewing
experience across a wide range of
devices (from mobile phones to
desktop computer monitors).”

44. Let’s see…

45. Simplification

46. Multiplicity

47. Multiplicity

48. App Multiplicity
XPad
MyIstra
Switchboard

50. One App to rule them all

51. Multiplicity

52. One App

53. How to unify?
XPad
MyIstra
Switchboard

54. Illustrations

58. One App is one…
Name
Entry point
Consistent UI
Adapts to users rights

59. One App is

60. Recap

61. My Istra

62. Thanks!
http://www.centile.com

63. Credits / Photos
4. Cido (http://www.cido.co.uk/events/51/customer-services-workshop.aspx)
5. Nowy szeryf, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Vumeters-audio-5.1.png)
6. Zureks, via Wikimedia Commons (http://commons.wikimedia.org/wiki/File:Horseshoe_magnet_by_Zureks.jpg)
10/11/12. Eric Burke (http://bluemediaboutique.wordpress.com/tag/eric-burke/)
16. Smashing Magazine (http://uxdesign.smashingmagazine.com/2010/10/05/what-is-user-experience-designoverview-tools-and-resources/)
17. Jared Uffenorde (http://uffenorde.com/ux/user-experience-quotes/)
18/31/48. ed_needs_a_bicycle, via Flickr (http://www.flickr.com/photos/omcoc/6751047205/)
27. Jorge Correa, via Flickr (http://www.flickr.com/photos/jorgecorrea/4359779134/)
30. Securedge Networks (http://www.securedgenetworks.com/secure-edge-networks-blog/bid/78530/4-Tips-forBYOD-on-School-Wireless-Networks)
34. John W. Mauchly on the Eniac (http://www.comtechblog.com/introduction-of-computer/)
35/36. W3C (http://www.w3.org/html/logo/)
41. CommsMEA (http://www.commsmea.com/11885-mobile-apps-market-to-hit-52-billion-by-2016/)
49. Lord of the Ring - (c) All Rights Reserved Warner Bros. / New Line Cinemas