Slide show promoting the marketing and educational benefits of Virtual World technology for post secondary education.

1. Give Fanshawe a SECOND LIFE

3. Virtual worlds defined...

4. “ A virtual world is a computer based simulated environment intended for its users to inhabit and interact via avatars.” Frank Biocca & Mark R. Levy, Communication in the Age of Virtual Reality

5. Virtual worlds evolved from: Email ICQ MSN Online Gaming SECOND LIFE … towards web 3.0

6. It can be used as effective real-life communication , business , education , and social tools

7. What is Second Life ...

8. Second Life is the most talked about virtual world right now… … lets see why !

9. It’s EASY … Users download the Second Life program to enter the virtual world

10. Users can communicate in several different ways within Second Life …

11. In Private (instant message) -or- In Public (places or groups such as conferences, classrooms, etc.) Verbally (text and/or voice chat) -or- Non-Verbally (visual appearance, gestures, and animations)

12. User Statistics  690, 000 registered users  50, 000 users logged on at any time  Over 1 million unique users Demographics  All users musts be over 18 years of age  58% male users and 42% female users

14. Give Marketing a Second Life

15. Second Life takes marketing to a whole new level… SL marketing is NOT the same as Real-Life marketing

16. Build a brand, not a product … Brand Identity: The image associated with your product, and your relationship with your publics

17. Visualize…

18. Our Target Market Generation Y “ Net Generation ” Born 1977-1994 Brand Conscious & Tech Savvy 97% have a personal computer 76% use social networking 75% check Facebook daily Generation C “ Generation Click” Born 1995- Present Lifelong users of social networks and digital communications

24. Give Education a Second Life

25. Lasalle College Loyalist College Many educational institutions already have their virtual campus Fanshawe College NMC University

28. What this means for Education …

29. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment

30. Fanshawe would function more efficiently , while building stronger brand recognition, and allowing students to network in a controlled environment

32. ... envision Fanshawe’s potential

33. This is where you were…

34. This is where you are…

35. This is where you could be!

36. Get on Board and Be REMARKABLE!