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The Anatomy
of a Story
April 27, 2016
Voltaire Santos Miran
ChiefExecutiveOfficer
@vsantosmiran
Mallory Wood
DirectorofMarketing
@mallorywood
• 45 minute webinar + 15 minutes for questions and answers
• Ask questions through the Zoom Control Panel
• Tweet during the webinar with #mStonerNow
• Please fill out the post-webinar evaluation
• Check your inbox later this week for the webinar recording and slide deck
The Plan
Agenda
1. OnceUponaTime

2. TheAnatomyofaStory

3. Fact,Fiction,and
Fantasy
5. TellingYourStories

6. AWordFromOur
Sponsor

7. Questions
Once upon a time there was a kid. Every day, he
played with his cowboy doll. One day he got a
spaceman doll. Because of that, his interest in the
cowboy took a serious nosedive. Because of that, the
cowboy and the spaceman each swore vengeance
upon the other’s house. Until finally there’s a
bloodbath from which no one emerges unscathed.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a kid. Every day, he
played with his cowboy doll. One day he got a
spaceman doll. Because of that, his interest in the
cowboy took a serious nosedive. Because of that, the
cowboy and the spaceman each swore vengeance
upon the other’s house. Until finally there’s a
bloodbath from which no one emerges unscathed.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a poor family in
Oklahoma. Every day, they tried to make it work
on their hardscrabble farm. One day their last
speck of top soil blew away. Because of that, they
decided to seek a better life in California. Because
of that, every able bodied young male left the
family. Until finally their oldest daughter ends up
breastfeeding a starving stranger.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a poor family in
Oklahoma. Every day, they tried to make it work
on their hardscrabble farm. One day their last
speck of top soil blew away. Because of that, they
decided to seek a better life in California. Because
of that, every able bodied young male left the
family. Until finally their oldest daughter ends up
breastfeeding a starving stranger.
Credit: Ayun Halliday: http://bit.ly/parlourgame
Once upon a time there was a really good but socially
awkward and mildly frumpy FBI agent. One day, the
Miss United States beauty pageant received a bomb
threat. Because of that, Gracie got a makeover and
went undercover. Because of that, she made friends and
realized she liked nice clothes and makeup. Until finally
she saved her fellow contestants from an exploding
tiara, won a people’s choice award, and became
romantically involved with her co-worker.
Once upon a time there was a really good but socially
awkward and mildly frumpy FBI agent. One day, the
Miss United States beauty pageant received a bomb
threat. Because of that, Gracie got a makeover and
went undercover. Because of that, she made friends and
realized she liked nice clothes and makeup. Until finally
she saved her fellow contestants from an exploding
tiara, won a people’s choice award, and became
romantically involved with her co-worker.
Reflect On Your
Favorite Story
Once Upon a Time …
There was
.
One day
.
Because of that,
.
And because of that,
.
Until, finally,
.
Credit: Emma Coates, Rule #4 of 22 Rules of Storytelling: http://bit.ly/22storytellingrules
The Anatomy
of a Story
OnceUponaTime…
OneDay…
BecauseofThat…
AndBecauseofThat…
Until,Finally…
Pixar
Exposition
Complication
Crisis
Climax
Resolution
Aristotle
et. al.
Once upon a time …
1
Characters
and Backstory
Theme
and Plot
Setting:
Time and Place
2 3
21
Exposition:
22
23
Popular Themes
1. Fate

2. Ambition
4. Sacrifice

5. Transformation

6. Love

7. Vengeance

8. Resurrection
Credit: Tessa Wegert (http://bit.ly/tessawegert )
24
Popular Plots
1. Overcoming the Monster:

HarryPotter
2. Rags to Riches: 

Cinderella
3. The Quest:

TheLordoftheRings
4. Voyage and Return:

TheWizardofOz
5. Comedy:

AMidsummerNight’sDream
6. Tragedy:

Macbeth
7. Rebirth:

BeautyandtheBeast
Credit: Christopher Booker, 

The Seven Basic Plots (http://bit.ly/sevenbasicplots)
One day
1
Obstacle(s) ConflictWant
2 3
25
Complication:
+ =
26
“Just about any story — comic, tragic,
romantic — is about a protagonist’s
efforts to secure, usually at some cost,
what he or she desires.”
Jonathan Gottschall
Because of that
1
Good, Then Bad,
Rinse, Repeat
TensionProgression
2 3
28
Crisis:
29
30
31
And because of that
1
Big. Crescendo.The.
2 3
32
Climax:
33
Until, finally,
1
Conclusion LessonRealization or
Transformation
2 3
34
Resolution:
35
Fiction, Fantasy,
and Fact
Simple
1
In the Language
of One’s Audience
MemorableEasy to
Understand
2 3
37
“What is a story in its
purest form? It’s someone
saying ‘this happened,’ and
that led to … ”
Ira Glass
Engaging
1
Unexpected EmotionalIllustrative
2 3
39
“Don’t tell me the moon is
shining. Show me the glint
of moon on broken glass.”
Anton Chekhov
Authentic
1
Truthful ResonantReal
2 3
41
“What matters now isn't
storytelling; what matters
is telling a true story well.”
Ann Handley
Motivating
1
Exploration ActionConnection
2 3
43
“The story is everything,
which means that it’s our
job to tell better stories.”
Kevin Spacey
Telling Your Stories
“… it’s about who you are and what
you do for the benefit of others, and
how you add value to people's lives,
ease their troubles, help shoulder
their burdens, and meet their needs.”
Ann Handley
“Effective messaging emerges
at the intersection of what
your buyers want to hear
and what you want to say.”
Adele Revella
Whydoyouexist?
Whydoesthatmatter?
Howareyoudifferent?
Howareyoubetter?
Howwillyouchangethe
world?
Consider
OnceUponaTime…
OneDay…
BecauseofThat…
AndBecauseofThat…
Until,Finally…
Craft
MotivateYourAudiences
GiveThemOpportunitiesto
Act
MeasureYourWork
Engage
“Start telling the stories that only you
can tell … There will always be people
who are much better at doing this or
doing that. But you are the only you.”
Neil Gaiman
A Word From 

Our Sponsor
Voltaire Santos Miran
ChiefExecutiveOfficer


@vsantosmiran
312.420.6778
voltaire.miran@mstoner.com
Mallory Wood
DirectorofMarketing


@mallorywood
802.457.9234
mallory.wood@mstoner.com

Resources
• Learn more about digital
storytelling: 

http://mstnr.me/DigStoryWebinar
• Join the digital storytelling
mailing list: 

http://mstnr.me/DigStoryEmail
Questions?
m storytellers for .edu
Thank You!

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