Scaling API-first – The story of a global engineering organization
mFUSION Case Study - Schwartz (txtNation)
1. txtNation
®
Global Reach, Personal Touch.
Case study
Schwartz
An Appetite for Mobile
Objective
Schwartz targeted TV, Radio and promoted on on-packet
product advertisements to push this text to win
competition. This was a £100,000 SCHWARTZ
PROMOTION to win 1 of 10 amazing kitchen
“
makeovers,worth £10,000 each and a Kenwood Food
Processor everyday. The service I have received has been first
rate and I am confident that when your
Course of action
company says it will do something, it will
”
[Service Deployed: Competitions & Quizzes]
Schwartz ran several promotional campaigns across happen and on the day specified.
media packs, partner TV shows and website Marcus Zenden, Schwartz
networks.
Results
Schwartz brought in over 400,000 entrants, allowing
the prize costs alone to be tripled by their text message
revenues.
txtNation - 15 Billacombe Road - Plymouth - PL9 7HX - +44 (0)1752 484 333 - www.txtnation.com