The Benefits of Using a Comprehensive Marketing Strategy An Infographic Guide.docx

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A marketing strategy is a plan for reaching a company's goals by utilizing a combination of marketing tactics, such as advertising, public relations, content marketing, and social media. It is also used to identify and target potential customers, as well as establish a plan for how to reach them. A successful marketing strategy should include research into customer needs and preferences, competitive analysis, product positioning, and budgeting. It should also include an action plan that outlines specific activities and timelines to ensure that the marketing goals are achieved. The ultimate goal of a marketing strategy is to create a customer base that is loyal to the brand and will continue to purchase its products or services.

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