What's Missing From Nearly Every Website?
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It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. in this quick slide share presentation I share the best-kept secret in mobile and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales.
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What's Missing From Nearly Every Website?
- 1. Increasing customer engagement using the latest enhanced messaging strategy Messaging Unlimited The Best Kept Secret In Mobile
- 2. The Customer Engagement Experts
- 3. The best kept secret in mobile isn't on your phone
- 4. It’s not in the cloud
- 5. It’s not on a mobile app
- 6. It's in your desktop browser
- 7. You know, on your PC Online! Working! Reading Blogs! RSS Feeds! Paying Bills! Shopping! Looking for stuff! Creative! Heavy Lifting! GSD!
- 8. GSD
- 9. Over 50% of the time
- 10. 70% If you include tablets
- 11. What’s the link between your PC’s browser and the outside world?
- 12. On your mobile phone Getting all of the things you find online out into the real world where you can use them.
- 13. Missing from nearly every website
- 15. One action many results Direct link to the app I found! Interaction with review site! Brand recall! Capture, confirm consumer data ! Drive mobile web traffic! Opt in for future communication! Execute sweepstakes! Create opt-in opportunity! Deliver product, retail info, coupon! Capture votes survey data!
- 16. Parking Stress
- 17. No Stress Think of SMS as a handshake
- 18. Truly Mobile
- 19. We've been busy begging mobile users to interact with us *Standard text rates will apply. SMOOTHIE KING SWIMSUIT WEEKEND SWEEPSTAKES. NO PURCHASE NECESSARY TO ENTER OR WIN. Odds of winning depend on the number of eligible entries received. Sweepstakes begins at12:00:01a.m. ET on 3/03/08 and ends at 11:59:59 p.m. ET on 4/28/08. Open to legal residents of the 50 U.S. and D.C. who are 18 years of age and older. Void where prohibited. To enter and for complete Official Rules, go online to www.skgetaway.com. Sponsor: Smoothie King Franchises, Inc., 121 Park Place, Covington, LA 70433. © 2008 Smoothie King Franchises, Inc. “Smoothie King” and “Be good to yourself” are registered trademarks of Smoothie King Franchises, Inc. *
- 20. Mobile Engagement Starts where we spend over 50% of our digital time
- 21. SMS The most used app on your mobile phone 90% of text messages are read within 3 minutes of delivery! ! 91% of adults have their mobile phone within arms reach 24/7! ! 50% of adults surveyed have received text messages from retailers and made a purchase as a result! ! There are more mobile devices than TVs and computers combined !
- 22. Get Digits
- 24. Get Digits Landing pages! On contact forms! On your Facebook page! In banner ads! With customer service! Everywhere else! Mobile Short Codes! QR Codes
- 25. Opt-in Businesses can share mobile content to go including, app downloads, video files, audio files, podcasts, live streaming and capture opt-ins using thank you messages. ! Share Customers click the Send-2-Phone button on your website, concise text messages including business information, maps and specials are instantly shared via SMS, 10 digit numbers, Toll-Free Numbers and 5 digit Short codes ! Keywords Text a keyword like “join” to unique toll-free number we provide. Include your keyword in advertising, point-of-purchase materials, marketing materials. SendPhone How it works
- 26. SendPhone How it works Ads Capture mobile numbers directly in banner ads to instantly share content, app download links, videos custom mobile content and more Social Opt-in directly from your Facebook page. Customers only need to supply their mobile phone number and can opt in for future SMS and MMS messages. ! Sweepstakes & Polls Potential customers participate in a sweepstakes or poll via text message and opt in for additional information. Customer service interaction !
- 27. Mobile Engagement Get Digits Everywhere, build your list! Share useful content, links, downloads, offers! Say thank you, opt in for future offers! Mobile Focus, it’s the closest medium to retail! Use Social Media to Facilitate Discovery! 2 way messaging and toll free numbers, click to call! Treat that list like gold, grow it over time, be consistent! !
- 28. Thank YouWhat customers take with them