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Change and communicate … Communicate and change… Lysbeth van Silfhout
Basic change elements Communication
Time Acceptance: attitude Commitment: Behaviours Internalisation Contact Support from employees Acceptance Realisation: Knowledge realisation Test Understanding “ I hear there is an upcoming change” “ I like the change” “ This is good for me, my organisation and our customers” “ I know what this means to me” “ I understand the change” “ Let’s do it!”
The Emotional Cycle of Change has five stages Knowing where we and others are on the Emotional Cycle can help us to understand the effect change is having. TIME Negative Positive Level of  Optimism Certainty Doubt Hope Confidence Satisfaction

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Communicate and change

  • 1. Change and communicate … Communicate and change… Lysbeth van Silfhout
  • 2. Basic change elements Communication
  • 3. Time Acceptance: attitude Commitment: Behaviours Internalisation Contact Support from employees Acceptance Realisation: Knowledge realisation Test Understanding “ I hear there is an upcoming change” “ I like the change” “ This is good for me, my organisation and our customers” “ I know what this means to me” “ I understand the change” “ Let’s do it!”
  • 4. The Emotional Cycle of Change has five stages Knowing where we and others are on the Emotional Cycle can help us to understand the effect change is having. TIME Negative Positive Level of Optimism Certainty Doubt Hope Confidence Satisfaction

Notas do Editor

  1. Visie: als je niet weet naar welke haven je vaart, is geen enkele wind de goede Leiderschap: Om in scheepstaal te blijven: je hebt een boegbeeld nodig Iemand die op de zeepkist gaat staan, die de blijde boodschap verkondigt, maar ook een nare boodschap kan brengen Iemand die het goede voorbeeld geeft Project heeft een begin en een eind Implementeer niet alleen het systeem of het proces, leer het ook aan de mensen – neem daar tijd voor! Voorbeeld Heijmans Voorbeeld IAP simulation training Shell 5. Doel moet helder zijn, en blijven. Dus blijven communiceren , ook als er niets te vertellen valt. Vertel dan dat er even niets te vertellen valt. What’s in it for me (Or not) – laat mensen kiezen voor de verandering! 
  2. © 2004 Capgemini - All rights reserved Notes for facilitator: Explain the curve and highlight the key steps. Very powerful tool to help clients understand why people may react differently to change at different stages of the cycle. For example Harry Gaskell used it with Patricia Hewitt (Secretary of State for Trade and Industry) at the opening meeting with the DTI (it worked well!) Key points to stress: 1.) ECOC is not a perfect cycle! Individuals/teams can regress and repeat stages many times before moving along Individuals/teams can experience this cycle more than once on the same project Individuals will move through the cycle at different times and speeds, it is important to recognise where different members of your team are. (won’t all be at confident stage just because you are!, others may be struggling) 2.) Stages can change on a daily basis! Particular events eg large workshops or when leading up to key milestones can mean people & teams can go through the cycle on a daily basis! 3.) Clients & consultants experience this! ECOC is applicable both to consultants within consultants teams, to the client and joint teams. The only difference is consultants need to find a way to manage themselves and the group through it, as clients often: 1) underestimate the emotional effect of change 2) don’t necessarily know how to address it/manage it 4.) Organisations also experience the ECOC and managing it effectively can result in increased profits – it’s not just a nice to have It is important to note that there is no shortcut when undergoing transformational change. It is not our job to short cut the cycle, but instead to recognise it and apply the appropriate tools to help people through it.