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Building Your Brand Through Blogging

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Lynne d Johnson
Lynne d Johnson

A presentation of the Ad Council's Blogging 101 on Jan. 26, 2010

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Building Your Brand Through Blogging
Building Your Brand Through Blogging Lynne d Johnson SVP, Social Media Advertising Research Foundation Twitter: @lynneluvah Slideshare: http://www.slideshare.net/lynneluvah
Communicating Your Message ,[object Object],[object Object],GOALS:
Communicating Your Message ,[object Object],[object Object],CHALLENGES:
Community of Experts
Community of Experts
Community of Experts
Blog Partnerships
SEO - Headlines - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Headlines - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Headlines - Distribution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEO - Headlines - Distribution
SEO - Headlines - Distribution ,[object Object],[object Object],[object Object]
Social Media
Social Media Distribute:
Social Media Listen:
Social Media Listen:
Social Media Listen:
Social Media Listen:
Thank You! Lynne d Johnson SVP, Social Media Advertising Research Foundation Twitter: @lynneluvah Slideshare: http://www.slideshare.net/lynneluvah

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