Social Media Breakfast of Maine; 9-17-10

1. Mobile Marketing
and building your business

2. …Rose is a Rose
• Location-based Services (LBS)
• Location-based Social Networks (Lo-So Networks)
• GeoSocial, GeoLocation, Geo-Aware
• Check-in Networks

3. Social Networks:
Interact, share information and connect based on physical coordinates

4. Play the Game
• Check-in
• Share comments, opinions, tips, photos
• Auto-post to Facebook, Twitter, Flickr
• Rack up, Pick up, Drop off:
– Points
– Credits
– Badges
– Items

5. The Big Dogs
(or Kangaroos)
-V-

6. Creep Factor
• Perception of privacy is changing
• Stated Privacy Policy

7. Hyper-Local
• Driving local business
– Brick & mortar
– Location independent
• Driving foot traffic
• Rewards driven
– Game-driven
– Discounts and deals
• Mobile ads and promotions

8. Digital Loyalty Rewards
• Loyalty Royalty: Foursquare ‘Mayor’ gets a free beer and pizza
• Punch card: Every 10 check-ins gets 50 % off
• Coupon: Check-in ‘unlocks’ digital discount coupon – show at
register
• Raffle: Every person checking is entered in drawing to win iPad

9. Analytics
Thanks to AJ Bombers (@AJbombers) for allowing us screen grabs of their Foursquare Dashboard view

10. tasti D-lite

11. Bay Area Rapid Transit
• Riders checking in at BART stations
entered in drawings for $25 BART
commuter cards
• Cross-promotion partnerships with
area venues
• Tips and recommendations about
venues near BART stations
Custom BART Foursquare Badge

12. New York Nets
CAMPAIGN:
• Free virtual tickets (500) awarded for check-ins at
sports-related spots, like sports bars, parks and gyms
• Virtual tickets exchanged for real tickets &/or t-shirts &
other prizes
RESULTS:
• Positive Twitter/Facebook stream & photo posts
• Additional concession/merchandise sales
• Fills seats (approx. 80) that would have otherwise
been empty
Thanks to VaynerMedia (@vaynermedia) and the New York Nets (NOT NewYorkNets on Twitter) for sharing their story.

13. Today
• 4% of U.S. adults online have used location check-ins
– 1% checking in once a week or more
– 80% male
– 70% between the ages of 19 and 35
• Early Adopters
– Facebook & Twitter

14. Mobile Marketing
It’s still marketing.
It’s still business.

15. Tweet Me Friend Me Link Me Call Me
• @Lynnelle and @BoldBusiness
• Facebook.com/Lynnelle
• LinkedIn.com/in/LynnelleWilson
• Facebook.com/BoldBusiness
• BoldVisionConsulting.com
• 1-207-221-3492 or lbianco on Skype
Lynnelle Wilson
Bold Vision Consulting, Inc.
Integrating New Communications into Traditional Businesses
Consulting, Training and Speaking
Other Projects by BVC, Inc.
BOLDBusiness.TV – highlighting people NOT doing business as usual
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