Assignment Title Assessment Item 02: Essay Length 3000-3500 wordsLearning outcomes 1. Knowledge - Describe and critically discuss key principles and theories of Human Resource Management. 2. Problem Solving Skills - Critically evaluate and synthesize relevant information to solve real world issues associated with Human Resource Management. 3. Change Management - Analyse the role of Human Resource Management in implementing change within a global context. 4. Global Environment - Identify and critically discuss local, global and international workforce trends and assess the implications for human resource managementLecturer Discretion Lecturers may, at their discretion, ask students to verbally present their assignment submission or rewrite some selected part/s of their answer in a controlled setting.Task Details Strategic Human Resource Management (SHRM) plays a significant role in organisational effectiveness (Gallup Consulting, 2010; Pfeffer & Veiga, 1999). It is therefore important to adopt SHRM, as opposed to traditional Human Resource Management (HRM), for effective HR decision-making within an organisation. Amongst the abundance of available SHRM models, Jackson and Schuler’s (1995) model includes a variety of macro-level environmental characteristics that influence the implementation of HRM practices, policies and philosophies, and subsequently, influences organisational performance. The focus of this assignment is to analyse the external operating environment of a Higher Education (HE) Sector and discuss potential impacts on the HRM functions of a HE provider such as a University. Use Jackson and Schuler (1995) HRM model to analyse the external environment of the HE Sector that you are familiar with. Identify and discuss the factors of the environment and their potential impact on the HRM functions of an HE provider of your choice. To complete this assignment successfully students at a minimum: · Identify a HE provider (e.g. a university) in Australia or in your home country/state/territory. Briefly describe the profile of the HE provider and discuss its mission and vision. · Discuss the external environmental factors presented in Jackson and Schuler’s (1995) HRM model. · Use Jackson and Schuler model to analyse the factors of the external operating environment of your chosen HE provider. · Discuss the different functions of HR. The typical HR functions are: · planning, resourcing and retention, · recruitment and selection, · training and development, · remuneration and rewards and · employee relations. · Discuss the impact of each external environmental factor on the HR functions of the chosen HE provider. Your assignment must be formatted with heading. CDU Harvard referencing style must be used. References Gallup Consulting 2010, The state of the global workplace: A worldwide study of employee engagement and wellbeing, viewed 20 February 2015 <http://www.gallup.com/services/176300/state-global-workplace.aspx> Jackson, S .

1. Assignment Title
Assessment Item 02: Essay Length
3000-3500 wordsLearning outcomes
1. Knowledge - Describe and critically discuss key principles
and theories of Human Resource Management.
2. Problem Solving Skills - Critically evaluate and synthesize
relevant information to solve real world issues associated with
Human Resource Management.
3. Change Management - Analyse the role of Human Resource
Management in implementing change within a global context.
4. Global Environment - Identify and critically discuss local,
global and international workforce trends and assess the
implications for human resource managementLecturer
Discretion
Lecturers may, at their discretion, ask students to verbally
present their assignment submission or rewrite some selected
part/s of their answer in a controlled setting.Task Details
Strategic Human Resource Management (SHRM) plays a
significant role in organisational effectiveness (Gallup
Consulting, 2010; Pfeffer & Veiga, 1999). It is therefore
important to adopt SHRM, as opposed to traditional Human
Resource Management (HRM), for effective HR decision-
making within an organisation. Amongst the abundance of
available SHRM models, Jackson and Schuler’s (1995) model
includes a variety of macro-level environmental characteristics
that influence the implementation of HRM practices, policies
and philosophies, and subsequently, influences organisational
performance.
The focus of this assignment is to analyse the external operating
environment of a Higher Education (HE) Sector and discuss
potential impacts on the HRM functions of a HE provider such
as a University. Use Jackson and Schuler (1995) HRM model to
analyse the external environment of the HE Sector that you are
familiar with. Identify and discuss the factors of the

2. environment and their potential impact on the HRM functions of
an HE provider of your choice.
To complete this assignment successfully students at a
minimum:
· Identify a HE provider (e.g. a university) in Australia or in
your home country/state/territory. Briefly describe the profile of
the HE provider and discuss its mission and vision.
· Discuss the external environmental factors presented in
Jackson and Schuler’s (1995) HRM model.
· Use Jackson and Schuler model to analyse the factors of the
external operating environment of your chosen HE provider.
· Discuss the different functions of HR. The typical HR
functions are:
· planning, resourcing and retention,
· recruitment and selection,
· training and development,
· remuneration and rewards and
· employee relations.
· Discuss the impact of each external environmental factor on
the HR functions of the chosen HE provider.
Your assignment must be formatted with heading.
CDU Harvard referencing style must be used.
References
Gallup Consulting 2010, The state of the global workplace: A
worldwide study of employee engagement and wellbeing,
viewed 20 February 2015

3. <http://www.gallup.com/services/176300/state-global-
workplace.aspx>
Jackson, S & Schuler, R 1995, Understanding Human Resource
Management in the context of organisations and their
environments, Annual Review of Psychology, vol. 46, pp. 237-
264.
Pfeffer, J & Veiga, F 1999, Putting people first for
organisational success, Academy of
Management Executive, vol. 13, no. 2, pp.37-48.
Assignment 5: Experimenting and Testing
Please note, points will be deducted for overuse of citations.
Please read the information related to this weeks points and
paraphrase it and/or provide your thoughts and ideas on what it
means to you in relationship to the knowledge that you have
thus far.
ASSIGNMENT: Experimenting and Testing – Discuss in your
paper how to build a successful testing program and the
importance of setting goals before you test, include why a
hypothesis is so important.
Class: You may find newer and older resources listed each
week in the Lessons and Assignments; however, the older
resources are still relevant in content and concept. The
relevancy is noted in that they build on the structural foundation
of web analytics. We must be aware that Web Analytics is
always in motion, and organizations are seeking to create
actionable insights driving the decision making process.
Class, please feel free to explore your own research for eBooks,
journals and articles that best answer the topics and
assignments. Do your best to locate resources that are no more
than three (3) years old. PLEASE DO NOT USE WIKIPEDIA
AS A RESOURCE AND OR REFERENCE.

4. Please be sure to review Lesson 5 for a complete listing of
many resources you may find useful and relevant.
2016: Google Analytics – Benefits of Experiments: (Be sure to
read the sections to the right of the page in the right side
menu) https://support.google.com/analytics/answer/1745147?hl
=en&ref_topic=1745207&rd=1
2013 - A wonderful source for your review, many topics and
answers can be found here in this book located in the APUS
library. For week 5 check out Chapter13 regarding A/B Testing
of the eBook below online in the APUS library.
Practical Web Analytics for User Experience: How Analytics
Can Help You Understand Your Users
By: Michael Beasley
Morgan Kaufmann Publishers © 2013 (251 pages)
ISBN:9780124046191
Articles: Agile Web Analytics a New Buzz Word
2013: Agile Analytics a New Buzz Word: What in the World is
Agile Analytics? How does it apply to Web Analytics? Agile
Analytics a New Buzz Word.pdf
2012: Agile Analytics – Ken Collier Agile Analytics.pdf
Please submit a Word Doc with your answers in 500 words or
more, and use APA references in support of your answers. Be
sure to place your Name and Class on your submission, for
example:
Smith, JohnWEDB122 I001 Fall 15
Assignment 5 Readings: Please review the Week 5 Lesson for
the reading materials.
Assignment Objectives:
· Demonstrate the importance of understanding user interactions
· Explain how the web analyst should be aware of visitor site

5. usability
· Explain the importance of testing and settings goals and
hypothesis
Grading Rubrics
WEBD122 Intro to Web Analytics Assignment Rubrics
Week 5 Assignment Grading Rubric
All written assignments will be assessed according to this
rubric.
Requirements
Points
Discuss in your paper how to build a successful testing
program, demonstrate the importance of understanding user
interactions.
27
Explain the importance of setting goals before you test. Explain
how the web analyst should be aware of visitor site usability.
27
Include why a hypothesis is so important. Explain the
importance of testing and settings goals and the hypothesis.
27
Student submitted a Word Doc for the assignment.
9
Student used APA formatting and citations within the submitted
document and references used.
10
Spelling and grammar errors -1 @
Assignment Late Penalty (per day late) -10 Max -20 Points
Total Points
100
Assignment 5: Experimenting and Testing

6. Please note, points will be deducted for overuse of citations.
Please read the information related to this weeks points and
paraphrase it and/or provide your thoughts and ideas on what it
means to you in relationship to the knowledge that you have
thus far.
ASSIGNMENT: Experimenting and Testing – Discuss in your
paper how to build a successful testing program and the
importance of setting goals before you test, include why a
hypothesis is so important.
Class: You may find newer and older resources listed each
week in the Lessons and Assignments; however, the older
resources are still relevant in content and concept. The
relevancy is noted in that they build on the structural foundation
of web analytics. We must be aware that Web Analytics is
always in motion, and organizations are seeking to create
actionable insights driving the decision making process.
Class, please feel free to explore your own research for eBooks,
journals and articles that best answer the topics and
assignments. Do your best to locate resources that are no more
than three (3) years old. PLEASE DO NOT USE WIKIPEDIA
AS A RESOURCE AND OR REFERENCE.
Please be sure to review Lesson 5 for a complete listing of
many resources you may find useful and relevant.
2016: Google Analytics – Benefits of Experiments: (Be sure to
read the sections to the right of the page in the right side
menu) https://support.google.com/analytics/answer/1745147?hl
=en&ref_topic=1745207&rd=1
2013 - A wonderful source for your review, many topics and
answers can be found here in this book located in the APUS
library. For week 5 check out Chapter13 regarding A/B Testing
of the eBook below online in the APUS library.
Practical Web Analytics for User Experience: How Analytics

7. Can Help You Understand Your Users
By: Michael Beasley
Morgan Kaufmann Publishers © 2013 (251 pages)
ISBN:9780124046191
Articles: Agile Web Analytics a New Buzz Word
2013: Agile Analytics a New Buzz Word: What in the World is
Agile Analytics? How does it apply to Web Analytics? Agile
Analytics a New Buzz Word.pdf
2012: Agile Analytics – Ken Collier Agile Analytics.pdf
Please submit a Word Doc with your answers in 500 words or
more, and use APA references in support of your answers. Be
sure to place your Name and Class on your submission, for
example:
Smith, JohnWEDB122 I001 Fall 15
Assignment 5 Readings: Please review the Week 5 Lesson for
the reading materials.
Assignment Objectives:
· Demonstrate the importance of understanding user interactions
· Explain how the web analyst should be aware of visitor site
usability
· Explain the importance of testing and settings goals and
hypothesis
Grading Rubrics
WEBD122 Intro to Web Analytics Assignment Rubrics
Week 5 Assignment Grading Rubric
All written assignments will be assessed according to this
rubric.
Requirements
Points
Discuss in your paper how to build a successful testing
program, demonstrate the importance of understanding user

8. interactions.
27
Explain the importance of setting goals before you test. Explain
how the web analyst should be aware of visitor site usability.
27
Include why a hypothesis is so important. Explain the
importance of testing and settings goals and the hypothesis.
27
Student submitted a Word Doc for the assignment.
9
Student used APA formatting and citations within the submitted
document and references used.
10
Spelling and grammar errors -1 @
Assignment Late Penalty (per day late) -10 Max -20 Points
Total Points
100