How to market a business online

1. How To Market A Business Online
Presented by: Trần Thị Ly Ly
English 3 with honor – Term 49
Student code: 1001010586
Foreign Trade University

2. How to Market Business Online
Presuming you have a website already,how to
drive online traffic to it:
 1. SEO – Search Engine Optimisation
 2. Social Media
 3. Google Tools
 4. eMail Marketing
 5. Analytics

3. SEO
 Making site more visible to
Google
 King of search engines
 Owns 90% of UK search
engine market

4. Optimise Every Web Page
 Page Titles
 Meta Keywords
 Meta Description
 Content – use keywords
 Google Webmaster
 Link with applicable sites (quality over quantity)

5. Social Media
 Help drive traffic to website via
LinkedIN, Twitter & Facebook
 Mentioning website link &
keywords reinforces you in the
eyes of Google
 Distinguishs you as active site
out of millions websites

6. LinkedIN
 Online CV – Summary &
Specialities
 Company Profile –
Summary & Specialities
 Get found in LinkedIN &
more visible to Google
 Post updates to Personal
& Company Profiles
 Groups – Somerset
groups over 500 members

7. Twitter
 Micro-messaging / instant chat
 Post messages about what up to business
 Mention website links – sub pages!!

8. FacebookPage
 Fans (likes)
 Post messages once/twice a week
 Post messages on other Facebook
Pages:
 Somerset Page – 25,000 fans – multiple
businesses are posting on it.

10. Google Tools

11. Google Ads

12. Google Places
 Industry Keywords + Location

13. Email Marketing
 Build customer base – Newsletter & eShots

14. Analytics  Track & analyse whether working
 Further develop strategy

15. Thank you for your watching !!!
Presented by: Trần Thị Ly Ly
English 3 with honor – Term 49
Student code: 1001010586
Foreign Trade University