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Pitch Deck
Real Time Social Match-Maker for Verified Singles Focused on
Their Emotional Behavioral Patterns
79% of Online users agree
that Online Matchmaking is a good way
to meet people, and 70% of them agree
that it helps people find a better match
Problems: Current Dating Scenario
Irrelevant Match-
Making/ No common
interests
Nothing
Personalized for the
User to Explore &
Interact
Lack of Trust/
Security Concerns
Changing Modern
Singles Needs &
Indecisiveness
80% Matches End up
Chatting and Drop
Back due to No
Social interaction
No Interactive &
Customized Planner
to go Offline
Enhancing the User’s Experience
Solution1 – Casual, Instant, Match- Maker
An unique solution revolutionalizing online match –making with real time, social
interaction based on intelligent data driven decisions. It focuses on safety and
authentic profiles with secure planning.
Solution: 2 – Elite Modern Matchmaking
An online dating platform for elites to choose based on their interests in
Education, Profession, Culture & Beliefs
Unique Offerings/ Value for Users
Simple & Intuitive:
Single Screen
Interface to Match or
Connect in Real time
Secured Instant Interaction:
Connect & interact immediately
with 140 Characters auto tweet
introduction
Pay-as-you-Go: Pay
for Introductions, In-
app Planning & Elite
Connections
Recommendations: User
gets in –app/ in-chat best
recommendations using
machine learning
Planning & Payment : Planning and
payment options within the app. Also, in-
app offers available
Current Traction
0
10000
20000
30000
40000
50000
60000
70000
80000
Oct-15
Nov-15
Dec-15
Jan-16
Feb-16
Mar-16
Apr-16
May-16
Jun-16
Jul-16
Aug-16
Dating App Organic Installs
COGXIO
DATEIITIANS
• 110% MoM Growth
• 100K User expected in 3 months
• 40% Active User MoM Expected
COGXIO Search Results
COGXIO Traffic Results
93% of user base is
under the age group
of 18-34
40% of our active
user base are
females
25% Bounce rate
Stay for > 10
minutes
Existing Products
Why Cogxio & DateIITians?
BEFORE AFTER
Right
Swipe
based on
photo (No
Idea Who)
Wait for
months till
other
swipe
You Got
Match
Start Chat (That’s All) – No Social Interaction
Continue Chat – End of the Story – Can not Meet
Try 10 Apps to find
where to meet or
what to do
Girls Fear to come or too
much waste of time
NOTHING HAPPENS
Instant Connect based on Interest or culture or
profession or tastes
Chat &
Interact
Instantly
AI based Auto Plan to Meet
offline with Verified or Elite
Singles
BUILT LONG TERM REAL
RELATIONSHIP
Swipe Dating App
Matchmaking
Matrimony
Verified, Social & Instant Planning
MarketPotential/Usability
COGXIO –
DATEIITIANS
IMPACT
• 4-Step Verification
• Instant Connect
• AI based
recommendation
Matching
• Instant Planning in
Chat
• Activities, Interests
and Profession
Focused
• Expert Support
• Social Discovery
The Defending The Competition
Next: Matchmaking A Whole New Experience
Instant Planning to
Meet offline
Social Activities
Recommendation
In App AI Chat bot
for booking
AI based Instant
Recommendation
In Chat
Planning
using Bot
Social
Activities to
make dating
fun
Cross paths with
people around
you
Emotional
Support Forum
Social
Discovery of
Brands
PARTNERS:
Market Size /Opportunity
> 2.56 B
Smartphone
Users by 2018
Asia online
dating users
= 600 Million
Growing at rate of 3.2X Annually
60% Youth in
Urban areas
prefer to be
chosen
5M new
internet
users
every
month
Growing Rate in India = 5.2X
200 M users in
online dating in
India by 2018
$4.0 B Global Market $550 M Indian Market
15 Million professionals or elites in India
$ 31.45 B Mobile Advertising Spend
950 M mobile users in India – Fastest Growing
Mobile Dating to be worth $ 2.3 B by 2016
In-app purchases are growing at 56% y-o-y
Indian dating is posed by US $550 M by 2016
Eating Out Market in India = US $48B by 2016
Travel market with planning = US $30B by 2016
Revenue & Monetization
$3M
Introduction Limit
Brand Advertising
In-Chat Planning &
Booking Movie, Dinner,
Travel etc.
Emotional Support
Premium Monthly
Access
Parental Access
FY18-19 Revenue Forecast Up to US $13M Derived from 6 Main Revenue
Streams*
$2M
$5M
$0.5M
$1.9M
$0.6M
Financial Model & Projections
ASSUMPTIONS (MIN)
• Hurdle Rate = 15%
• Active Users = 60%
• >20 Business
Integrations
3-5X
Growth
Yearly
Raising US $300K
US $300K for 12 Months
Self Funded
US $200K
Goal
US $300K
$
◉
Need for additional
investment
High Potential for
Growth
• Potential for growth
will allow new
investment.
• Consumer adoption
will scale up
exponentially.
• The key to success will
be in locking in a loyal
customer base.
• Additional Resources
needed to grow &
build faster
• Competitive pressure
increasing
• Expected spend in
advertising and
customer acquisition
Why Invest Now?
Additional Investment Will Generate Outsize
Returns Due To High Growth Prospects.
Marketing & Customer Acquisition
Through Wide Exposure, It Targets Anyone That Seeks To
Connect And Meet.
Selling Points
• Easy Convenience
• Free for All Users
• Adaptable Across
Multiple Demographics
• Instant & Real Time
• Based on Activities,
Tastes & Interests
• Online to Offline Meet
Advertisements
• Social Media & Internet
Marketing
• Traditional Mediums
with max Exposure
/Min Cost
• All Video Viral
Networks (TVF, AIB)
• PR/Blog/Print Media
Partnerships
• Brand & Industry
Partnership (PayTM,
Zomato, Ola, Pub etc.)
• Events & Sponsorship
• Paid Cross Channel
• Female focused Media
(PopXo, etc)
Exit Strategies
Our Dating Apps Will Have Multiple Exit Opportunities That Will Result In A
High ROI
High Viable M & A Prospects
•Multiple buyers possible Competitive Bidding
•Valuable user base with recurring revenue stream
•Clear fit in to product portfolios
Large companies competing in
mobile space
Mobile Messaging Services
Travel & Adventure Companies
Food /dating/ Games Companies
Testimonials /Media Recognition
“The most wonderful site I have ever visited. Especially, I am
impressed by its security features for girls, where not everyone
can check the profile information. Apart from this, the
amazing features it provides is understanding people needs
and allowing them to explore cute options like expressing
crush and e-proposal .”
Swati Vats
Student, Punjab
“It was kind of a surprise for me when I got to know about
this site. The initial security and verification process are quite
good. This site is much impressive than other dating sites I
have ever seen. I must congratulate the team for their effort
for giving such wonderful, safe and secure platform. Wish
them good luck!”
Monali Mahedia
Surgeon, USA
For more details, click here.
Team Ninjas
PUNEET TANDON, CPO
NJIT USA, Ex. Entrepreneur
- 14 Years + of Experience in
product technology, strategy,
growth & development
- Founded Technology Startup in
Real Estate
- Worked in healthcare, IT and
IoT sector in USA & India
LAYAK SINGH, FOUNDER & CEO
Ex. Startup, IIT KHARAGPUR
- 4 years+ Exp in Product Startups.
- Serial Entrepreneur of DateIITians, eStudyCorner, LivingStylish
- Specialized in Strategy, Psychology, Finance, PR & Marketing ,
- Founded Bootstrap Bangalore
- Startup Leadership Fellow
- Generate 2 Cr+ Revenue from education venture
SOHAM DUTTA, CTO
Ex. Startup Founder, KIIT 2013
- 3 Years experience in mobile
development, backend,
algorithms, image processing
- Worked EPCON, Adstuck and
more
- Focus on building products form
scratch
Deepika Chouhan
Software Developer
RTU, Udaipur, 2 Years + in Tech
Tushar Sharma
Ios DEVELOPER
BITS Pilani, CS
Anirudh Kamble
Sr.Software Developer
Ex. IBM, 2 Years+ in Tech
Awadhesh Sharma
VP, Tech, Ex Startup
- 4 Years experience in architect, Backend
Vinith Kumar
Android Developer
CIT, Tamil Nadu
Shikha Choursia
Android Developer
GBTU, UP
Team Ninjas
Milestones
OCT
2015
COGX
IO
Beta
Launc
h
DEC
2015
COGXI
O Public
Launch
JAN
2016
15000
Users
MAR 2016
30000 Users
JUN
2016
45000
Users
JUN 2016
dateIITian
s App
Lunch
AUG
2016
Planni
ng
Launc
h
AUG 2016
COGXIO &
dateIITians
iOS App
Launch
Raising Fund
Up to US
$300k
AUG 2016
75000
Users
COGXIO
25000
Users
dateIITian
Focus of
User
Retention
/Growth
Hacking
NOV
2016
AI
Based
Recom
mendati
on
Engine
/Chabot
DEC
2016
6 Local
Langua
ges
Launch
SEPT
2016
Monetiza
tion starts
Thank You!
facebook.com/cogxio
twitter.com/cogxio
twitter.com/dateiitians
write@cogxio.com
contact@dateIITians.com
angel.co/cogxio
angel.co/dateiitians
(080) 6999-9524
Reach Us
facebook.com/dateiitian

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Cogxio Pitch Deck

  • 1.
  • 2. Pitch Deck Real Time Social Match-Maker for Verified Singles Focused on Their Emotional Behavioral Patterns
  • 3. 79% of Online users agree that Online Matchmaking is a good way to meet people, and 70% of them agree that it helps people find a better match
  • 4. Problems: Current Dating Scenario Irrelevant Match- Making/ No common interests Nothing Personalized for the User to Explore & Interact Lack of Trust/ Security Concerns Changing Modern Singles Needs & Indecisiveness 80% Matches End up Chatting and Drop Back due to No Social interaction No Interactive & Customized Planner to go Offline
  • 6. Solution1 – Casual, Instant, Match- Maker An unique solution revolutionalizing online match –making with real time, social interaction based on intelligent data driven decisions. It focuses on safety and authentic profiles with secure planning.
  • 7. Solution: 2 – Elite Modern Matchmaking An online dating platform for elites to choose based on their interests in Education, Profession, Culture & Beliefs
  • 8. Unique Offerings/ Value for Users Simple & Intuitive: Single Screen Interface to Match or Connect in Real time Secured Instant Interaction: Connect & interact immediately with 140 Characters auto tweet introduction Pay-as-you-Go: Pay for Introductions, In- app Planning & Elite Connections Recommendations: User gets in –app/ in-chat best recommendations using machine learning Planning & Payment : Planning and payment options within the app. Also, in- app offers available
  • 9. Current Traction 0 10000 20000 30000 40000 50000 60000 70000 80000 Oct-15 Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16 Jun-16 Jul-16 Aug-16 Dating App Organic Installs COGXIO DATEIITIANS • 110% MoM Growth • 100K User expected in 3 months • 40% Active User MoM Expected COGXIO Search Results COGXIO Traffic Results 93% of user base is under the age group of 18-34 40% of our active user base are females 25% Bounce rate Stay for > 10 minutes
  • 10. Existing Products Why Cogxio & DateIITians? BEFORE AFTER Right Swipe based on photo (No Idea Who) Wait for months till other swipe You Got Match Start Chat (That’s All) – No Social Interaction Continue Chat – End of the Story – Can not Meet Try 10 Apps to find where to meet or what to do Girls Fear to come or too much waste of time NOTHING HAPPENS Instant Connect based on Interest or culture or profession or tastes Chat & Interact Instantly AI based Auto Plan to Meet offline with Verified or Elite Singles BUILT LONG TERM REAL RELATIONSHIP
  • 11. Swipe Dating App Matchmaking Matrimony Verified, Social & Instant Planning MarketPotential/Usability COGXIO – DATEIITIANS IMPACT • 4-Step Verification • Instant Connect • AI based recommendation Matching • Instant Planning in Chat • Activities, Interests and Profession Focused • Expert Support • Social Discovery The Defending The Competition
  • 12. Next: Matchmaking A Whole New Experience Instant Planning to Meet offline Social Activities Recommendation In App AI Chat bot for booking AI based Instant Recommendation In Chat Planning using Bot Social Activities to make dating fun Cross paths with people around you Emotional Support Forum Social Discovery of Brands PARTNERS:
  • 13. Market Size /Opportunity > 2.56 B Smartphone Users by 2018 Asia online dating users = 600 Million Growing at rate of 3.2X Annually 60% Youth in Urban areas prefer to be chosen 5M new internet users every month Growing Rate in India = 5.2X 200 M users in online dating in India by 2018 $4.0 B Global Market $550 M Indian Market 15 Million professionals or elites in India $ 31.45 B Mobile Advertising Spend 950 M mobile users in India – Fastest Growing Mobile Dating to be worth $ 2.3 B by 2016 In-app purchases are growing at 56% y-o-y Indian dating is posed by US $550 M by 2016 Eating Out Market in India = US $48B by 2016 Travel market with planning = US $30B by 2016
  • 14. Revenue & Monetization $3M Introduction Limit Brand Advertising In-Chat Planning & Booking Movie, Dinner, Travel etc. Emotional Support Premium Monthly Access Parental Access FY18-19 Revenue Forecast Up to US $13M Derived from 6 Main Revenue Streams* $2M $5M $0.5M $1.9M $0.6M
  • 15. Financial Model & Projections ASSUMPTIONS (MIN) • Hurdle Rate = 15% • Active Users = 60% • >20 Business Integrations 3-5X Growth Yearly
  • 16. Raising US $300K US $300K for 12 Months Self Funded US $200K Goal US $300K $ ◉ Need for additional investment High Potential for Growth • Potential for growth will allow new investment. • Consumer adoption will scale up exponentially. • The key to success will be in locking in a loyal customer base. • Additional Resources needed to grow & build faster • Competitive pressure increasing • Expected spend in advertising and customer acquisition Why Invest Now? Additional Investment Will Generate Outsize Returns Due To High Growth Prospects.
  • 17. Marketing & Customer Acquisition Through Wide Exposure, It Targets Anyone That Seeks To Connect And Meet. Selling Points • Easy Convenience • Free for All Users • Adaptable Across Multiple Demographics • Instant & Real Time • Based on Activities, Tastes & Interests • Online to Offline Meet Advertisements • Social Media & Internet Marketing • Traditional Mediums with max Exposure /Min Cost • All Video Viral Networks (TVF, AIB) • PR/Blog/Print Media Partnerships • Brand & Industry Partnership (PayTM, Zomato, Ola, Pub etc.) • Events & Sponsorship • Paid Cross Channel • Female focused Media (PopXo, etc)
  • 18. Exit Strategies Our Dating Apps Will Have Multiple Exit Opportunities That Will Result In A High ROI High Viable M & A Prospects •Multiple buyers possible Competitive Bidding •Valuable user base with recurring revenue stream •Clear fit in to product portfolios Large companies competing in mobile space Mobile Messaging Services Travel & Adventure Companies Food /dating/ Games Companies
  • 19. Testimonials /Media Recognition “The most wonderful site I have ever visited. Especially, I am impressed by its security features for girls, where not everyone can check the profile information. Apart from this, the amazing features it provides is understanding people needs and allowing them to explore cute options like expressing crush and e-proposal .” Swati Vats Student, Punjab “It was kind of a surprise for me when I got to know about this site. The initial security and verification process are quite good. This site is much impressive than other dating sites I have ever seen. I must congratulate the team for their effort for giving such wonderful, safe and secure platform. Wish them good luck!” Monali Mahedia Surgeon, USA For more details, click here.
  • 20. Team Ninjas PUNEET TANDON, CPO NJIT USA, Ex. Entrepreneur - 14 Years + of Experience in product technology, strategy, growth & development - Founded Technology Startup in Real Estate - Worked in healthcare, IT and IoT sector in USA & India LAYAK SINGH, FOUNDER & CEO Ex. Startup, IIT KHARAGPUR - 4 years+ Exp in Product Startups. - Serial Entrepreneur of DateIITians, eStudyCorner, LivingStylish - Specialized in Strategy, Psychology, Finance, PR & Marketing , - Founded Bootstrap Bangalore - Startup Leadership Fellow - Generate 2 Cr+ Revenue from education venture SOHAM DUTTA, CTO Ex. Startup Founder, KIIT 2013 - 3 Years experience in mobile development, backend, algorithms, image processing - Worked EPCON, Adstuck and more - Focus on building products form scratch
  • 21. Deepika Chouhan Software Developer RTU, Udaipur, 2 Years + in Tech Tushar Sharma Ios DEVELOPER BITS Pilani, CS Anirudh Kamble Sr.Software Developer Ex. IBM, 2 Years+ in Tech Awadhesh Sharma VP, Tech, Ex Startup - 4 Years experience in architect, Backend Vinith Kumar Android Developer CIT, Tamil Nadu Shikha Choursia Android Developer GBTU, UP Team Ninjas
  • 22. Milestones OCT 2015 COGX IO Beta Launc h DEC 2015 COGXI O Public Launch JAN 2016 15000 Users MAR 2016 30000 Users JUN 2016 45000 Users JUN 2016 dateIITian s App Lunch AUG 2016 Planni ng Launc h AUG 2016 COGXIO & dateIITians iOS App Launch Raising Fund Up to US $300k AUG 2016 75000 Users COGXIO 25000 Users dateIITian Focus of User Retention /Growth Hacking NOV 2016 AI Based Recom mendati on Engine /Chabot DEC 2016 6 Local Langua ges Launch SEPT 2016 Monetiza tion starts