The document is a pitch deck for an online dating platform called Cogxio and DateIITians that focuses on emotional and behavioral matching of verified singles. It proposes two solutions - a casual, instant matchmaker and an elite modern matchmaking platform. The platform provides personalized recommendations, secure instant interactions, and an in-app planning feature to facilitate offline meetups. It has seen rapid growth since launch and aims to raise $300k in funding to accelerate user acquisition and the development of new features like AI chatbots.
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Cogxio Pitch Deck
1.
2. Pitch Deck
Real Time Social Match-Maker for Verified Singles Focused on
Their Emotional Behavioral Patterns
3. 79% of Online users agree
that Online Matchmaking is a good way
to meet people, and 70% of them agree
that it helps people find a better match
4. Problems: Current Dating Scenario
Irrelevant Match-
Making/ No common
interests
Nothing
Personalized for the
User to Explore &
Interact
Lack of Trust/
Security Concerns
Changing Modern
Singles Needs &
Indecisiveness
80% Matches End up
Chatting and Drop
Back due to No
Social interaction
No Interactive &
Customized Planner
to go Offline
6. Solution1 – Casual, Instant, Match- Maker
An unique solution revolutionalizing online match –making with real time, social
interaction based on intelligent data driven decisions. It focuses on safety and
authentic profiles with secure planning.
7. Solution: 2 – Elite Modern Matchmaking
An online dating platform for elites to choose based on their interests in
Education, Profession, Culture & Beliefs
8. Unique Offerings/ Value for Users
Simple & Intuitive:
Single Screen
Interface to Match or
Connect in Real time
Secured Instant Interaction:
Connect & interact immediately
with 140 Characters auto tweet
introduction
Pay-as-you-Go: Pay
for Introductions, In-
app Planning & Elite
Connections
Recommendations: User
gets in –app/ in-chat best
recommendations using
machine learning
Planning & Payment : Planning and
payment options within the app. Also, in-
app offers available
10. Existing Products
Why Cogxio & DateIITians?
BEFORE AFTER
Right
Swipe
based on
photo (No
Idea Who)
Wait for
months till
other
swipe
You Got
Match
Start Chat (That’s All) – No Social Interaction
Continue Chat – End of the Story – Can not Meet
Try 10 Apps to find
where to meet or
what to do
Girls Fear to come or too
much waste of time
NOTHING HAPPENS
Instant Connect based on Interest or culture or
profession or tastes
Chat &
Interact
Instantly
AI based Auto Plan to Meet
offline with Verified or Elite
Singles
BUILT LONG TERM REAL
RELATIONSHIP
11. Swipe Dating App
Matchmaking
Matrimony
Verified, Social & Instant Planning
MarketPotential/Usability
COGXIO –
DATEIITIANS
IMPACT
• 4-Step Verification
• Instant Connect
• AI based
recommendation
Matching
• Instant Planning in
Chat
• Activities, Interests
and Profession
Focused
• Expert Support
• Social Discovery
The Defending The Competition
12. Next: Matchmaking A Whole New Experience
Instant Planning to
Meet offline
Social Activities
Recommendation
In App AI Chat bot
for booking
AI based Instant
Recommendation
In Chat
Planning
using Bot
Social
Activities to
make dating
fun
Cross paths with
people around
you
Emotional
Support Forum
Social
Discovery of
Brands
PARTNERS:
13. Market Size /Opportunity
> 2.56 B
Smartphone
Users by 2018
Asia online
dating users
= 600 Million
Growing at rate of 3.2X Annually
60% Youth in
Urban areas
prefer to be
chosen
5M new
internet
users
every
month
Growing Rate in India = 5.2X
200 M users in
online dating in
India by 2018
$4.0 B Global Market $550 M Indian Market
15 Million professionals or elites in India
$ 31.45 B Mobile Advertising Spend
950 M mobile users in India – Fastest Growing
Mobile Dating to be worth $ 2.3 B by 2016
In-app purchases are growing at 56% y-o-y
Indian dating is posed by US $550 M by 2016
Eating Out Market in India = US $48B by 2016
Travel market with planning = US $30B by 2016
14. Revenue & Monetization
$3M
Introduction Limit
Brand Advertising
In-Chat Planning &
Booking Movie, Dinner,
Travel etc.
Emotional Support
Premium Monthly
Access
Parental Access
FY18-19 Revenue Forecast Up to US $13M Derived from 6 Main Revenue
Streams*
$2M
$5M
$0.5M
$1.9M
$0.6M
15. Financial Model & Projections
ASSUMPTIONS (MIN)
• Hurdle Rate = 15%
• Active Users = 60%
• >20 Business
Integrations
3-5X
Growth
Yearly
16. Raising US $300K
US $300K for 12 Months
Self Funded
US $200K
Goal
US $300K
$
◉
Need for additional
investment
High Potential for
Growth
• Potential for growth
will allow new
investment.
• Consumer adoption
will scale up
exponentially.
• The key to success will
be in locking in a loyal
customer base.
• Additional Resources
needed to grow &
build faster
• Competitive pressure
increasing
• Expected spend in
advertising and
customer acquisition
Why Invest Now?
Additional Investment Will Generate Outsize
Returns Due To High Growth Prospects.
17. Marketing & Customer Acquisition
Through Wide Exposure, It Targets Anyone That Seeks To
Connect And Meet.
Selling Points
• Easy Convenience
• Free for All Users
• Adaptable Across
Multiple Demographics
• Instant & Real Time
• Based on Activities,
Tastes & Interests
• Online to Offline Meet
Advertisements
• Social Media & Internet
Marketing
• Traditional Mediums
with max Exposure
/Min Cost
• All Video Viral
Networks (TVF, AIB)
• PR/Blog/Print Media
Partnerships
• Brand & Industry
Partnership (PayTM,
Zomato, Ola, Pub etc.)
• Events & Sponsorship
• Paid Cross Channel
• Female focused Media
(PopXo, etc)
18. Exit Strategies
Our Dating Apps Will Have Multiple Exit Opportunities That Will Result In A
High ROI
High Viable M & A Prospects
•Multiple buyers possible Competitive Bidding
•Valuable user base with recurring revenue stream
•Clear fit in to product portfolios
Large companies competing in
mobile space
Mobile Messaging Services
Travel & Adventure Companies
Food /dating/ Games Companies
19. Testimonials /Media Recognition
“The most wonderful site I have ever visited. Especially, I am
impressed by its security features for girls, where not everyone
can check the profile information. Apart from this, the
amazing features it provides is understanding people needs
and allowing them to explore cute options like expressing
crush and e-proposal .”
Swati Vats
Student, Punjab
“It was kind of a surprise for me when I got to know about
this site. The initial security and verification process are quite
good. This site is much impressive than other dating sites I
have ever seen. I must congratulate the team for their effort
for giving such wonderful, safe and secure platform. Wish
them good luck!”
Monali Mahedia
Surgeon, USA
For more details, click here.
20. Team Ninjas
PUNEET TANDON, CPO
NJIT USA, Ex. Entrepreneur
- 14 Years + of Experience in
product technology, strategy,
growth & development
- Founded Technology Startup in
Real Estate
- Worked in healthcare, IT and
IoT sector in USA & India
LAYAK SINGH, FOUNDER & CEO
Ex. Startup, IIT KHARAGPUR
- 4 years+ Exp in Product Startups.
- Serial Entrepreneur of DateIITians, eStudyCorner, LivingStylish
- Specialized in Strategy, Psychology, Finance, PR & Marketing ,
- Founded Bootstrap Bangalore
- Startup Leadership Fellow
- Generate 2 Cr+ Revenue from education venture
SOHAM DUTTA, CTO
Ex. Startup Founder, KIIT 2013
- 3 Years experience in mobile
development, backend,
algorithms, image processing
- Worked EPCON, Adstuck and
more
- Focus on building products form
scratch
21. Deepika Chouhan
Software Developer
RTU, Udaipur, 2 Years + in Tech
Tushar Sharma
Ios DEVELOPER
BITS Pilani, CS
Anirudh Kamble
Sr.Software Developer
Ex. IBM, 2 Years+ in Tech
Awadhesh Sharma
VP, Tech, Ex Startup
- 4 Years experience in architect, Backend
Vinith Kumar
Android Developer
CIT, Tamil Nadu
Shikha Choursia
Android Developer
GBTU, UP
Team Ninjas
22. Milestones
OCT
2015
COGX
IO
Beta
Launc
h
DEC
2015
COGXI
O Public
Launch
JAN
2016
15000
Users
MAR 2016
30000 Users
JUN
2016
45000
Users
JUN 2016
dateIITian
s App
Lunch
AUG
2016
Planni
ng
Launc
h
AUG 2016
COGXIO &
dateIITians
iOS App
Launch
Raising Fund
Up to US
$300k
AUG 2016
75000
Users
COGXIO
25000
Users
dateIITian
Focus of
User
Retention
/Growth
Hacking
NOV
2016
AI
Based
Recom
mendati
on
Engine
/Chabot
DEC
2016
6 Local
Langua
ges
Launch
SEPT
2016
Monetiza
tion starts