2. Name: Jas Thompson
Gender: Female
Age: 27
Status: Living with boyfriend of 2 years
Occupation: Digital Content Manager
Hobbies & interests: Career driven, likes staying
healthy, vegetarian, large presence on social media –
updates regularly – enjoys reading lifestyle and
fashion blogs, spending time with friends whether its
going to the cinema, bowling, shopping or for food
and cocktails
Favourite brands: ASOS, Body Shop, Spotify, Kat
Von D Beauty, Disney, The Skinny Kitchen
3. Name: Zachary Law
Gender: Male
Age: 29
Status: Married
Occupation: Financial Advisor
Hobbies & interests: Likes feeling stable and secure,
spending time with family and friends, spending time
outdoors rather than on social media, enjoys non-
fictional books, works hard as it’s rewarding, enjoys
being ‘fashionable’ and spending disposable income
on clothing, shoes or accessories
Favourite brands: Samsung, Netflix, Amazon,
Simple, River Island, Costa, Microsoft
4. Name: Emilia Laurell
Gender: Female
Age: 24
Status: Single
Occupation: Events Planner
Hobbies & interests: Going out a lot, socialising,
keeping busy and keeping up appearances, loves
animals, volunteers at a dog rescue shelter, loves
interaction therefore very busy across all media
platforms, likes trying new trends, influenced by peers
opinions and reviews on products, enjoys reading blogs
and being ‘in the know'
Favourite brands: Pull & Bear, H&M, Prezzo, NYX,
Converse, NUS, Waterstones, Nivea, Urban Outfitters,
YouTube
