When technical publications groups are considering moving to DITA, one issue they typically consider as a motivator for making the switch is greater customer satisfaction. Yet, one aspect that is not considered often enough is how to ensure writer satisfaction. Too often the assumption is that writers will immediately see the benefits of DITA and will embrace it without reservation. Anyone who has been part of a DITA implementation knows this is not the case. This presentation focuses on some typical sources of writer dissatisfaction and push-back and explores ways to overcome them.