4. Led social marketing campaign
starring Jesse “Fewer” Watts
Multi-platform media
campaign to promote
the sale of efficient
lighting
– TV
– Print
– Web
– Point-of-Purchase
Results:
– Sales goals exceeded
by 25%
5. In “The Ballad of Jesse Watts”
30 second TV spot: www.newbulbintown.com/meetJesseWatts
20. Recent Performance Assessment
“Leigh hires talented, self-motivated people and provides excellent,
on-going support to bring out our best on a daily basis.”
– Direct Report
“Leigh responds very positively to new ideas and is ready to accept
and/or tweak them or to provide insights about current conditions
that make an idea unfeasible. Leigh is also very respectful and
upbeat in the language she uses. Lastly, she provides all the support
that a viable innovation requires, whether it be brainstorming,
advocacy, prioritizing or resources. This not only has resulted in
great new approaches but also in increased efficiency, staff growth
and job satisfaction.” – Direct Report
“Leigh is the best supervisor I’ve ever had.”
– 2 Direct Reports