2012 ai dallasintegrating social media into your effort[1]
1. Integrating Social Media
Into Your Effort
Lynne M. Wester
Director of Stewardship and Donor Recognition
Yeshiva University
@donorguru
2.
3. ROAD MAP
•Introduction to Social Media
•Self Reflection and Exploration
•Steps to create your Social Media plan
•Social Media tools
•Bringing it all together
10. What does your social media look like?
• We will pull up YOUR University’s
accounts and check them out!
• Insert break here for people to slide
out of room before being
#embarrased or #thrilled J
18. Define your strategy:
1. Who is your intended audience?
2. Where is your audience?
3. Engage your audience in 3-4
platforms and cross-promote.
4. Continue to build relationships and
engage in conversation
Strategic Planning
32. •Great place for video marketing
•FREE Live Streaming
•Pre-interview keynote speakers for a conference,
viral invitation from alumni, dean or University
President or Official for reunion or homecoming
celebration.
•Overlay ads are an excellent way of redirecting
users to your external website or to an online
event registration website where visitors can
buy tickets to your event.
•YouTube videos can be easily shared on
Facebook and other social media channels.
#2 Search Engine in the WORLD!
33.
34. FOURSQUARE
• Point out traditions
• Tell a donor story ie, the XYZ science building
• Share little known facts
• Share information about landmarks, buildings, and addresses
• Address questions
• Offer rewards and badges to encourage exploration of the
campus
• Share traditions of the school
• Receive advice from alumni
36. GOALS and METRICS
•What does success look like?
•Increase Revenue?
•Engage alumni?
•Peer to Peer?
•Campaign Awareness?
•Mentions across the sphere?
•Spread Influence?
37. Staffing Models
Full Time Social
Media
Professional
Team/Staff
Sharing
Part time position
within already
developed
department
Outsourcing