Kyrylo Korobov: How to make sure we are delivering value (UA) UA Online PMDay 2023 Spring Website - www.pmday.org/online Youtube - https://www.youtube.com/startuplviv FB - https://www.facebook.com/pmdayconference

1. Kyrylo Korobov
Delivery Manager - EPAM
A P R 2 0 2 3

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How do we make sure of value delivery

3. Value is a measure of the benefit provided by a
good or service to an economic agent(customer)
In Economics…

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How do we make sure we are delivering value?
1. Consumers and their stakeholders understand the value and
can measure it for themselves
2. Providers and their stakeholders understand the value, can
measure it, sell and communicate to the consumers.
3. Consumer and Provider are aligned.

5. Team lead
Dev
QA
Project Manager
Product owner
Director
Dev
Engineering Manager
Value
Value
Engineering service company Engineering services consumers
Consumer
(End-User)
Who are the stakeholders?

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How to measure the benefit

7. How to measure the benefit?
1. ROI(return of investment)
(Revenue Increase + Cost reduction) / Cost of Implementation
2. New Business capabilities enablement, Risk reduction, Compliance
Scope delivery status (Roadmap)
3. Any other Ideas?

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What can we do better in value delivery.
1. Understand what kind of value you are providing. Be focused on understanding next steps
in the value chain. Understand do you deliver value or waste for the end-user with numbers
2. Organize reporting of value delivery, Customers should know you are major part in a value
creation chain. Make sure all levels of Customer stakeholders have the same picture it is
you(EPAM) delivered a value
3. Get customer’s feedback continuously on the value delivery.
4. Educate and motivate internal stakeholders(engineers) to understand the value, value
chain and basics of engagement models.

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Tactical steps
Team opportunity to make you different :
• Share Business updates with the team on a regular basis. Keep them in focus of the business,
but not just completing tasks.
• Talk about business and share more business updates during 1-2-1s, especially with those who
show the interest
• Challenge all refactoring tasks. Engineers should explain the value. If they can’t then help them to understand
system quality attributes and measure the improvement based on system quality attributes metrics.
• Organize team building or retrospective, where value topic is discussed.
Customer communication:
• Prepare for the Sprint review with Customer. Do the dry run and check you are demoing the value, but not just technical
staff with pieces of code. Show what kind of the business need was archived or where you are in progress.
• Prepare and setup MBRs/QBRs(Monthly/Quarterly business reviews) with Client and highlight what kind of
business need was resolved(saved costs, roadmap of product development), but not team productivity.
• Setup and conduct 1-2-1s with Customer stakeholders depending on your seniority and responsibility (POs, PMs,
Engineering managers, Directors)

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Staff Augmentation
Engineering service
HR IT Infra Dev QA Accounting
Consumer
• Engineering manager
• Tech Lead
• Product manager
Provide Resources with the engineering skills
Value – engineering resources staffing:
• Staffing cost and Firing cost
• Resource salary cost
• Office and infrastructure cost
• Speed of staffing
Pros:
• Easy to start
• Low Delivery Risks
• Less or no Project management required
Cons:
• Customer does not value external resources as
you may expect as they value staffing cost
savings.
• Low-level partnership with client
• May lead to the rapid project ramp-down
Hourly/Monthly rate per resource