2. 31 1BILLION
ALMOST
60%
600
MILLION
USERS IN THE UK
USERS WORLDWIDE
MILLION MOBILE
USERS WORLDWIDE
OF THE POPULATION
THEFASTEST
Average GROWING
user has AGE GROUP
160
over IS THE OVER
Friends 50 s
An average
53%
user ‘Likes’
of internet visits in
over
60
Fan Pages
the UK are to
Facebook alone
Thursday, 18 October 12
3. 500MILLION ACTIVE
10 MILLION
USERS WORLDWIDE
340
USERS IN THE
UK
ALMOST
OF THE 16%
POPULATION
MILLION TWEETS A DAY
88% 10,000
TWEETS PER MINUTE
OF THE UK TWEET VIA
MOBILE COMPARED 55%
IN OTHER COUNTRIES
Thursday, 18 October 12
4. BRANDING
PUBLICITY
PROMOTIONS
ADVERTISING
MARKETING
Thursday, 18 October 12
SOCIAL MEDIA
5. 4 Countries
10 Schools
PLEASE BE MY
FRIEND!
Thursday, 18 October 12
6. know
Someone I hardly
Everyday
Now
,
Facebook
be
Twitt er, YouTu
!
Immediately
Thursday, 18 October 12
22. The average person has 160 Friends on
Facebook yet spend 80% of their time
interacting with only 5 to 10 of them
Thursday, 18 October 12
23. STRONG TIES
WEAK TIES
YOU
Best Friends
Confidants
Comforters
Fun Friends
Favour Friends
Associates
Thursday, 18 October 12
24. You have to go
see this show!
YOU I LOVE
One Direction!
Thursday, 18 October 12
25. Our STRONG ties connect with us emotionally
and enable us to make decisions
Our WEAK ties are a valuable source of
information and feed us subconsciously
Thursday, 18 October 12
26. SOCIAL MEDIA IS THE MOST ADVANCED
FORM OF PERMISSION MARKETING
You 130 10,000 1,000,000
Friends Friends of Friends of
Friends Friends of
Friends
Thursday, 18 October 12
27. Most marketers target the wrong group of people
You 130 10,000 1,000,000
Friends Friends of Friends of
Friends Friends of
Friends
When they should be targeting these people
Thursday, 18 October 12
28. Information online needs to be tailored to my
interests and attract me and my friends
Thursday, 18 October 12
29. Like real friendships you have
to earn loyalty and trust before
you can influence them
Thursday, 18 October 12
31. Connecting to a brand is just the first
step for a brand to earn genuine loyalty
Becoming aware of the brand
Evaluating and considering the brand
Preferring the brand over others
Taking action (buying) the brand
Becoming loyal to the brand
Thursday, 18 October 12
32. How online relationships develop
Time to get Time to get
heavy heavy
When brands mistakenly begin hard selling
e
r tim
ove
tio ns
rac
inte
ig ht
twe
ligh
M any
Thursday, 18 October 12
33. People will care more about what
you believe in than your product
Thursday, 18 October 12
34. One of the most engaging UK food product on Facebook is Innocent
Thursday, 18 October 12
36. Getting content and tone of voice right
It’s not about us, it’s
about our fans and how Even when we talk about ourselves,
we can reach out to them it’s really about our customers and
to help our causes what they mean to us
We give our spin on topical We share content you share,
news and present it in our especially if it’s funny and fits
own distinct style our personality
Thursday, 18 October 12
41. Good social media should...
Be Relevant
Offer Value
Listen
Entertain
Thursday, 18 October 12
42. It’s not just about the
content though...
Thursday, 18 October 12
43. USER EXPERIENCE
“
a person's perceptions and responses that
result from the use or anticipated use of a
product, system or service...
Thursday, 18 October 12
44. USER EXPERIENCE
User experience design is about
understanding the way a user uses your
site, and making it as frictionless and
intuitive as possible.
Thursday, 18 October 12
45. “Too many of our sites are social
by happenstance
Not social by design”
- @boagworld
Thursday, 18 October 12
46. Like buttons
Like buttons everywhere...
Thursday, 18 October 12
49. Thanks for purchasing tickets to Medea
Some of your friends are already talking about Medea.
Why not join the conversation?
Let people know on Twitter Let people know on Facebook
Why not follow us on Twitter and Facebook
so you can let us know what you thought?
Thursday, 18 October 12
50. Thanks for purchasing tickets to Medea
Some of your friends are already talking about Medea.
Why not join the conversation?
Let people know on Twitter Let people know on Facebook
Why not follow us on Twitter and Facebook
so you can let us know what you thought?
Thursday, 18 October 12
51. Trying to organise a group? Why not schedule your visit with Doodle
and share with your friends on Facebook?
Create a Doodle poll
Thursday, 18 October 12
53. OPEN GRAPH & SOCIAL PLUGINS
Thursday, 18 October 12
54. TWITTER API
Excited to announce that @lurkmoophy
is joining the cast from tomorrow!
Thursday, 18 October 12
55. “Too many of our sites are social
by happenstance
Not social by design”
- @boagworld
Thursday, 18 October 12
56. PPC / SEO
Instagram Twitter
Blog Website
Pinterest Facebook
Web App
PPC/SEO
Brand Awareness E-Commerce
Thursday, 18 October 12
57. Audience Feedback
PPC / SEO
Instagram Twitter
Blog Website
Pinterest Facebook
Web App
PPC/SEO
Audience Feedback
Thursday, 18 October 12
58. Connecting to a brand is just the first
step for a brand to earn genuine loyalty
Becoming aware of the brand
Evaluating and considering the brand
Preferring the brand over others
Taking action (buying) the brand
Becoming loyal to the brand
Thursday, 18 October 12
59. Connecting to a brand is just the first
step for a brand to earn genuine loyalty
Becoming loyal to the brand
Thursday, 18 October 12
60. TWESPIANS
User experience and
the theatre
http://blog.twespians.co.uk/2011/11/20/user-
experience-and-the-theatre/
Thursday, 18 October 12
61. WHAT CAN YOU DO AS BOX OFFICE MANAGERS?
Thursday, 18 October 12
62. YOU ARE THE EXPERT IN WHAT YOU DO.
ACT LIKE IT.
Thursday, 18 October 12
63. IF YOU DON’T CARE,
NOBODY WILL
Thursday, 18 October 12
66. TAKE AWAY TIPS
1. Get your box office to contribute the feedback they receive
2. The job continues after they’ve left the show
3. Have confidence in your audience’s opinion
4. Make it clear what you want from fans but don’t beg for it
5. Don’t be self-obsessed. Tell us and show us you believe in
6. Talk like a human being, question your content and don’t ramble
7. Consider making the audience journey easy and painless your job
Thursday, 18 October 12
Social media. It’s big. It’s happening. Here are a few facts.\n
Social media. It’s big. It’s happening. Here are a few facts.\n
As industry people we know social media now has a place in how we sell a product like a show. It underpins everything.\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
You may think your inner circle only matters but your friends tastes can influence you in varying degrees\n
\n
\n
\n
\n
\n
\n
\n
\n
\n
Client wanted to be like Innocent. Lets take a look at a typical week of content.\n
And compare it to my client’s content.\n
\n
\n
\n
\n
\n
\n
Social doesn’t only exist on Facebook and Twitter. More importantly, your audience aren’t going to interact with you on one channel. Users move between multiple channels, so all of these channels need to be designed as one consistent user experience.\n
Read quote\n
This shouldn’t be something new to the arts considering that each and every arts company spends a large amount of time and effort analysing their audiences in an attempt to sell tickets to them better. This is just an extension of that, ensuring that you have the highest levels of customer satisfaction AS WELL as high conversion rates...\nUnfortunately, it’s something that isn’t 100% apparent when looking at arts sites, especially when it comes to the way we integrate social...\n
Underlying issue. We need to fix this.\n
STORY: Booking a ticket to spain\nJust because theres a technical limitation, doesn’t mean you should compromise the experience.\n
STORY: Buying a UV light...\nYou are disrupting what I do. This isn’t the correct part of my journey...\n
When you implement social (or anything, in fact), it’s all about the context. Does what your asking your user to do fit within the journey here? Does it make sense?\n\nIt’s about considering the points where people WANT to interact with or talk about you. It’s about what part of the whole audience journey they’re on...\n
This is an example of a wasted opportunity. Even putting something about ‘go back to buy more tickets’ is a bit of a fail. ‘I’ve just bought a ticket... why do I want to buy another one?’ What are the obvious calls to action here?\n
With microcopy, make it personal and explain what it is... Don’t overestimate the tech savvy-ness of your audience. (Em’s dad and the Matilda site)\n
It’s not just about *after* they’ve bought tickets. Think of ways to integrate social to help them with their experience. Why not integrate services Doodle that allow you to schedule with friends to find the best time between a group?\n
Just need to be thinking it through. Getting your web agency/web team/mate who makes your website to care about your audience, think about their journey and make their whole experience easier.\n
An entire commenting system driven by Facebook.\nAn activity feed that allows users to see what their friends have been doing on your website.\nA recommendation plugin that gives users personalized suggestions for pages on your website that they might like.\nA registration plugin that allows users to easily signup to your website using their Facebook account.\n\n
With Twitter, it takes a little more imagination. They don’t automatically make it easy to understand how you could integrate Twitter into your site, but with some thought and some tinkering with the API, it’s easy.\n\nTurn twitter usernames on your website into links automatically.\nTweet directly from your website.\nEmbed tweets into your website the same you would embed a youtube video.\n\nMini-profile ‘intents’\n\n
Underlying issue. We need to fix this.\n
This is how we traditionally see the user journey...\n
but the journey doesn’t end with the ticket purchase. The journey is only half way through.\n
\n
This loyalty can kickstart other audience members onto the first step of the engagement journey. We should be catering our user experiences to this whole journey. \n
\n
\n
When you say ‘this is how many tickets we sold’ and ‘this is how many walkaways we’ve had’, add in ‘AND THIS IS WHAT I THINK WE SHOULD DO’\nYou know the business of selling tickets better than anyone around you. Use that knowledge to suggest ways of doing things and throw your weight around. A developer once inspired me to do what I wanted to do by asking me ‘would you rather be making someone else’s shit ideas?’. I ask you: ‘Would you rather be stuck making someone else’s shit ideas happen?’\n
\n
If you think you can implement something, then do it. When it works, take it to the powers that be. If this means you need to get in touch with your ticketing company or web guys to make changes, then make the call. You won’t find out if you don’t know.\n
Measuring what you do is really important. However, it’s not just about ticket sales. Monitor your reach and engagement and then compare that to website visits, ad-clicks, enquiries AND ticket sales. Social is about influencing people to engage with your brand... it’s a step along the way to buying the ticket, so isn’t the easiest to measure ‘like’ for ‘sale’. However, over time you’ll see the correlations in the data if you’re doing it right. \n