What Social Media is. Why you should be on it. Why your brands should be on it. Identified platforms and usage. B2B and B2C lead generation.

1. Social Media Marketing: Enable Contextual Calls-To-Action Find Us On

2. Executive Summary: Social Media Marketing Statistics Definition of Social Media Marketing Definition of Social Media Monitoring Helpful Social Media Sound bites Facebook, Twitter, Foursquare and Blogging Explanations Social Media ROI Explanation and Statistics 2 Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

3. Why Is Social Media Important?: Statistics Photo Credit: kevindooley

4. Global Internet Users Photo Credit: Jess3

5. 90 Trillion The number of emails sent on the Internet in 2009. Source: Jess3

6. 500 Million Active Facebook Users If Facebook was a country it would be the 5th largest country in the world Source: Tech Herald Photo Credit: Oversocialized

7. 126 Million The number of blogs on the Internet. Source: Jess3

8. 10 Billion+ Tweets Sent on Twitter Since 2006 Source: Mashable Photo Credit: Rosaura Ochoa

9. Click 2Billion Videos Are Streamed Each Day On YouTube Photo Credit: jonsson Source: Techcrunch

10. What Is Social Media Marketing?

11. “Social Media Marketing: Enables Others to Advocate for Your Business Through Compelling Content” Image credit: Ian Sane

12. “Social Media is Like a Cocktail Party: Listen Then Respond” Photo Credit: The Dana Files

13. “Links are the Currency of the Social Web”

14. “Social Media Monitoring Collects Online Mentions for Measurement and Response” Image Credit: Suchitra Prints

15. “Company Blogs are Digital Publications that Allow Public Responses” Control the online conversation, other users are defining you Photo Credit kevindooley

16. Blogging and (B2C / B2B) Leads B2C B2B Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

17. # Blog Articles By Leads Generated # of Blog Article Ranges* Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

18. “Facebook is a social network that connects people personally and professionally through connections, messages, photos, & videos.” Photo Credit: Marvin Kuo

19. Facebook Fan Pages Let Businesses Interact with Customers and Prospects

20. New study released by social media management company Vitrue, Facebook Fans are valued at $3.60 a piece in earned media for big brands. When scaled to Fan Pages with one million Fans, that equates to $3.6 million annually. *CPM = Cost Per Thousand Impressions (CPI = Cost Per Impression), “$5 CPM," this means that the cost per impression is $0.005 Factoring in a frequency of two wall posts a day (for ~60 million impressions a month), Vitrue then applied a $5 CPM against that data.

21. “Twitter is like a Text Message with a BCC: To The World” Photo Credit: ydhsu

22. Businesses Use Twitter to Converse with Prospects, Provide Customer Service and Drive Website Traffic.

23. “Foursquare is primarily for letting your friends know where you are and figuring out where they are. Secondarily, it's for collecting points, prize ‘badges,’ and coupons, by going about your everyday business.”

24. Foursquare was found on the premise of making it easier to find things, connect socially and getting around in a big city much easier. Remaining creative is “key.”

25. Social Media Can Drive Leads and Customers Photo Credit: PhotoDu.de

26. Social Media is for Leads and Sales Company Blog LinkedIn Facebook Twitter Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

27. Social Media is for B2B and B2C Company Blog LinkedIn Facebook Twitter Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

28. What does a Social Media Campaign look like? Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

29. Our Digital Interactive Blue Print Find Us On Confidential - L7z Group, LLC © 09-2010 www.L7zGroup.com info@L7zGroup.com New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas

30. “Social Media + Lead Generation Opportunities = ROI” Photo Credit: xJasonRogersx

31. StrategyOur approach creates a staff of champions and an audience of advocates. People Trust “a person like me” more than authority figures from business, governmentand media. Seeking “dialogue,” not one-way advertisement. It’s about a different kind of sales …. Trust, Transparency, Openness and Honesty.

32. Core Group Services New York ∙ Philadelphia ∙ Fort Lauderdale ∙ Dallas