Artem talks about basics of search engine optimization (SEO) in Oulu University. In this short talk students learn about basics of SEO and importance of content. Artem describes process of optimizing content for SEO. Beginners who know little of search engine optimization will benefit most from this video. Tools mentioned during the talk: - Google AdWords keyword planner: https://adwords.google.com/KeywordPlanner - Open Site Explorer: https://moz.com/researchtools/ose/ - Google Analytics: http://www.google.com/analytics/ - Google Webmaster tools: https://www.google.com/webmasters/tools/ For quality search engine optimization services check out our website at http://www.lumolink.com

1. Search&Engine&Op+miza+on
crash&course
Artem&Daniliants&/&LumoLink

2. Who$am$I?
Marke&ng)nerd)with)passion)for)web)
technology

3. Who$are$we?
Interac(ve*online*marke(ng*agency*
opera(ng*in*Finland*and*Russia

4. The$Pareto$principle
Also%known%as%the%80–20%rule%states%
that,%for%many%events,%roughly%80%%
of%the%effects%come%from%20%%of%the%
causes

5. I"want"to"show"you"that"20%"
when"it"comes"to"SEO

6. What%affects%search%results?

7. Query&type
Is#this#query#about#
a#film#or#a#
company?

8. Your%loca)on
Searching*for*
"hotel"*yields*
different*results*in*
Moscow*and*in*
Helsinki

9. Authorship
Backlinks)play)a)
huge)role)in)
establishing)
authorship

10. Your%social%
graph
Personalised+
search+results+
based+on+your+
friend's+behaviour

11. Your%profile
Your%se(ngs%such%
as%language

12. Your%previous%behaviour
Did$you$click$on$this$search$result$
before?

13. What%is%SEO?

14. Goal%of%search%engine%
op0miza0on%is%to%get%high%
quality(traffic%from%search(
engines

15. Search!engine!op'miza'on
We#want#to#provide#best#result#for#a#
specific#search#query

16. Search!engine!op)miza)on
We#want#to#tune#our#results#for#an#
ever#changing#search#algorithm

17. Search!engine!op#miza#on
Op#miza#on*is*ongoing*process

18. Black&and&white&hat
It's%not%really%about%apparel

19. Why$SEO?

20. Great&return&on&
investment
In#most#cases

21. Long%term
Keeps%bringing%you%clients%for%a%very%long%
4me

22. Easy%to%get%started
Hard%to%master

23. Always'evolving
There%are%always%new%opportuni1es

24. Key$factors$in$search$engine$
op1miza1on

25. Content
• Ar$cles
• Files
• Videos
• Music0file
• Presenta$ons

26. Technical)factors
• How%well%does%your%site%work?
• How%fast%is%it?
• How%is%your%meta%data?

27. Authority
• Backlinks
• Authorship

28. User%experience
• Bounce(rate
• Average(/me(on(site
• Naviga/on

29. Search'engine'op-miza-on'
as'a'process

30. #1#Research#your#niche

31. Google&AdWords&keyword&planner
h"ps://adwords.google.com/KeywordPlanner

32. Open%Site%Explorer
h"ps://moz.com/researchtools/ose/

33. #2#Create#op+mized#content

34. Basics&of&crea+ng&
op+mized&content
• Focus'on'few'keywords'found'
in'Google'AdWords'keyword'
planner
• Optmize'at'the'very'least'
content's'?tle'and'descrip?on'
around'keywords'selected
• Many'open'source'content'
management'systems'provide'
free'tools'that'help'you'
op?mize'your'website
• For'example'Wordpress'SEO'
plugin'for'Wordpress

35. #3#Get#exposure#(links,#
shares..)

36. #4#Analyze#results

37. #5#Repeat#forever#!

38. Learn&more
• Webmaster*Academy
• Beginners*guide*to*SEO
• Search*engine*op:miza:on*starter*guide

39. Thank&you!
Get$in$touch
!/@artemd
!/artem.daniliants
!/in/artemdaniliants

40. Image&credits
http://www.flickr.com/photos/14723335@N05/
http://www.flickr.com/photos/vandinglewop/
http://www.flickr.com/photos/magh/
http://www.flickr.com/photos/financialaidpodcast/
http://www.flickr.com/photos/96dpi/
http://www.flickr.com/photos/bluefountainmedia/
http://www.flickr.com/photos/djs1021/
http://www.flickr.com/photos/ericconstantineau/