Artem gives an overview of some of the latest trends in Russia. He talks about online as well as offline trends, including changes in online payment behaviour and improvements in logistics. See video of the talk on YouTube: https://www.youtube.com/watch?v=jrgEXI22m4M Learn more about marketing in Russia at www.lumolink.com. This talk was given on 8 October 2014 in Tallinn at a seminar organised by Marketingi Instituut (http://mi.ee/).

1. Russian trends
offline and online
Artem Daniliants / LumoLink
Tallinn / October 8th 2014

2. About me
Briefly :)

3. I ! technology

4. I ! online marketing

5. LumoLink
technology + marketing

6. Half Finnish

7. Half Russian

8. 10 Current trends in
Russia

9. #1 Big online players
have entered Russia
eBay had over 1 million Russian users in 20131
1 http://rt.com/business/191872-ebay-expanding-commerce-russia/

10. #2 Russians are
getting accustomed
to paying online with
credit cards

11. #3 Tour operator
business will decline
dramatically
Some experts estimate the decrease to be 40-50%3
3 http://skift.com/2014/09/23/interview-travel-ru-ceo-on-transformation-in-the-russian-online-booking-market/

12. #4 Most online growth will
happen outside of Moscow and
Saint-Petersburg
Russia’s Internet penetration rate of 54% leaves
serious headroom for more growth in the coming years

13. #5 Mobile devices
and fast mobile
broadband4
In 2013 Russia became the third largest global market
for tablets
4 http://russiansearchmarketing.com/tablets-apps-rise-mobile-internet-russia/

14. #6 e-Commerce in
Russia is huge
Since 2013, Russian e-commerce has grown by 30%
with a current daily audience of 9.5 million people5
5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf

15. #7 Medical tourism is
on the rise
In 2014 the number of search queries on outbound
medical tourism grew by 23%5
5 http://russiansearch.wpengine.netdna-cdn.com/wp-content/uploads/YandexMedicalTourismCategoryOverview.pdf

16. #8 Logistics are
getting better
Russians still prefer to pay cash on delivery

17. #9 Yandex is still the king
Yandex holds 70% of the Russian contextual
advertising market6
6 http://www.digitalintheround.com/yandex-russia-runet/

18. #10 It's the right time
to go to Russia
Many of my clients in Finland make huge investments
in reaching out to Russian clients

19. Takeaway for business in Russia
• Sell directly to consumer
• Offer deliveries to Russia
• Invest in Yandex visibility, but don't forget Vkontakte
• Search engine marketing in Moscow can be really expensive
so look into developing regions
• Make sure you offer superior mobile experience

20. Thank you!
Get in touch
/@artemd
/artem.daniliants
/in/artemdaniliants

21. Photo credits
- https://www.flickr.com/photos/pocait/
- https://www.flickr.com/photos/20792787@N00/
- https://www.flickr.com/photos/sami73/
- https://www.flickr.com/photos/samantonio/
- https://www.flickr.com/photos/salomonrbc/
- https://www.flickr.com/photos/phalinn/
- https://www.flickr.com/photos/yourdon/
- https://www.flickr.com/photos/stepzh/
- http://gorodskoyportal.ru/news/russia/5029164/
- https://www.flickr.com/photos/rethwill/
- https://www.flickr.com/photos/fosforix/