Slides from workshop we hosted in Vancouver: http://www.meetup.com/Internet-Masterminds/calendar/16089745/ Hope you find it useful.

1. 9 Deadly Sins of Internet Marketing
Artem Daniliants (@ArtemD)
Founder @LumoLink

2. Presentation available at:
http://tinyurl.com/internet-masterminds

3. Please interrupt me!

4. I fell in love with
Vancouver

5. LumoLink
Established in 2010
Based in Oulu, Finland
Expertise
Online marketing
Web technologies

6. What we do
Web development
Online marketing Training

7. Help businesses be
successful online
Our mission

8. What are the biggest mistakes one
can make in Internet Marketing?

9. 1. Lack of value to visitors

11. What would you do differently?

12. Services
Content
Products Your website
(Value)
(Monetization)
Conversion

13. How we bring value online

14. 2. Lack of measurable goals

16. What could be their
measurable goal?

17. Visitors who performed desired action
Conversion rate =
Total visitors

18. Instructions

19. 3. Not measuring ROI

20. Blogs Social networks Direct traffic Other Search engines
Your website
Your website is your content hub

21. Tagging links in Google Analytics

24. 4. Not monitoring your brand

26. Socialmention

27. Google Alerts

28. Google Analytics Intelligence alerts & custom alerts overview

29. 5. Using bad content management
system

30. Good content management
allows you to
Edit content yourself
Doesn’t vendor lock you
Is search engine friendly
Allows you to modify it to fit your needs
Well supported

31. It’s free and open source
12 861 plugins
1 312 free themes
Lots of premium themes
Well supported
Search engine friendly
Easy to customize

32. Must have plugins
Defensio Spam WP Maintenance Mode
All in One SEO Pack WP Super Cache
Contact Form 7 WP Touch Pro
Facebook like button WPML
Google Analytics for Wordy
Wordpress
Google XML Sitemaps

33. 6. Not updating your site

35. When did you last update
your site?

36. Easy ways to update your site
Pictures
Quick videos
Presentations
Twitter
Blog posts
Links

37. Researching demand
Google Keyword Tool

38. Good to know
Duplicate content is bad
Content should be indexable by search engines
Make sure your content has links pointing to it
Make sure to mention desired keywords in:
Page title
Content itself
URL

39. 7. Not promoting your content

40. Getting your content noticed:
Search engines
Adding sitemaps

41. Getting your content noticed:
Social Media
Add share buttons & Facebook plugins to your site

42. Getting your content noticed:
Content directories
Where to get links:
StrongestLinks.com & WebConfs & SoloSEO & RSS Directories

43. 8. Not knowing your users

44. Facebook

45. Quantcast

46. Screenshot from Google Analytics

47. Which city gives you the
best conversion rate?

48. 9. Disregarding mobile

49. “Analysts believe that, based on the current rate
of change and adoption, the mobile web will be
bigger than desktop Internet use by 2015.”
-- Source: Morgan Stanley analysis 2010

50. So I wanted to grab a Vera burger...

51. On desktop

52. On my iPhone

53. Making sites mobile friendly
is not easy

54. Is your site optimized for
mobile?

55. 9 Deadly Sins of Internet Marketing
1. Lack of value to visitors
2. Lack of measurable goals
3. Not measuring ROI
4. Not monitoring your brand
5. Using bad content management systems
6. Not updating your site
7. Not promoting your content
8. Not knowing your users
9. Disregarding mobile

56. Extra: My favorite tools

57. Woorank

58. Google Web Optimizer
Tutorial on how to use Google Web Optimizer

59. UserFly

60. TweetDeck

61. Staying up to date
http://www.google.co.uk/adwords/onlineclassroom/
http://www.youtube.com/user/rustybrick
http://www.youtube.com/googleanalytics
http://www.youtube.com/user/GoogleWebmasterHelp
http://www.Mashable.com

62. Thank you!
Connect with me via Email / Twitter / LinkedIn / Facebook / FriendFeed
Follow LumoLink on: Twitter / LinkedIn / Facebook / FriendFeed
www.lumolink.com

63. Image credits
http://www.flickr.com/photos/thelastminute/
314773364/