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Foley & Foley Wealth Strategies
                                    Luke Fields, CFP®
                                    Vice President / Financial Advisor
                                    450 W. Wilson Bridge Rd.
                                    Suite 100
                                    Worthington, OH 43085
                                    614-431-4310 x113
                                    luke.fields@raymondjames.com
                                    www.foleywealthstrategies.com




                            What Is a CERTIFIED FINANCIAL
                            PLANNER™ Professional?
While others may call       A CERTIFIED FINANCIAL PLANNER™ professional or              for their services. A CFP® professional may use a
themselves financial        a CFP® practitioner is a financial professional who         combination fee-and-commission structure: you pay a
planners, only those who    meets the requirements established by the Certified         fee for development of a financial plan or for other
demonstrate the requisite   Financial Planner Board of Standards, Inc. While            services provided by the CFP® professional, who
experience, education,
and ethical standards are
                            others may call themselves financial planners, only         also receives a commission from selling you products.
awarded the CFP ® mark.     those who demonstrate the requisite experience,             A commission is a fee paid whenever someone buys
                            education, and ethical standards are awarded the            or sells a stock or other investment, or when
                            CFP® mark.                                                  someone buys insurance (such as health, life, or
                                                                                        long-term care insurance) or annuities.
                            What are the requirements?
                                                                                        When calculating the cost to employ the services of a
                            In order to obtain the CFP® mark, an applicant must:        financial planner, consider fees, commissions, and
                            • Hold a bachelor's degree from an accredited               related expenses, such as transaction fees and
                              college or university                                     management fees related to the products he or she
                            • Complete a CFP® Board-registered education                recommends.
                              program                                                   How can a CFP® professional help
                            • Pass the 10-hour CFP® certification exam                  you?
                            • Have at least three years of qualifying full-time         A CFP® professional can help you create a personal
                              work experience in financial planning                     budget, control expenses, and develop and
                            • Pass a professional fitness standards and                 implement plans for retirement, education, and/or
                              background check                                          wealth protection. A CFP® professional can offer
                            Once appointed, a CFP® professional must meet               expertise in risk management, including strategies
                            continuing education requirements every other year in       involving life and long-term care insurance, health
                            order to maintain the certification.                        insurance, and liability coverage. He or she often can
A CFP ® agrees to adhere                                                                help with your tax planning or manage your asset
to a strict code of         What does a CFP® professional do?                           portfolio based on your goals.
professional conduct
described in the CFP        A CFP® professional is trained to develop and               Specifically, a CFP® professional can help you:
Board's Code of Ethics      implement comprehensive financial plans for                 • Establish financial and personal goals and create a
and Professional            individuals, businesses, and organizations. He or she         plan to achieve them
Responsibility. You can     has the knowledge and skills to objectively assess
review the Code of          your current financial status, identify potential problem   • Evaluate your financial well-being with a thorough
Ethics at www.cfp.net.      areas, and recommend appropriate options. You're              analysis of your assets, liabilities, income, taxes,
                            also working with someone who's demonstrated                  investments, and insurance
                            expertise in multiple areas of financial planning,          • Identify areas of concern and help you address
                            including income and estate tax, investment planning,         them by developing and implementing a financial
                            risk management, and retirement planning.                     plan that emphasizes your financial strengths while
                                                                                          reducing your financial weaknesses
                            How is a CFP® professional
                                                                                        • Review your plan periodically to accommodate
                            compensated?                                                  your changing personal circumstances and
                            Typically, financial planners earn their living either        financial goals
                            from commissions or by charging hourly or flat rates


                                                                                                                                 January 20, 2012
                                                                                                          Page 1 of 2, see disclaimer on final page
How to choose a CFP® professional                         • Are you affiliated with any professional groups or
                                                                                          organizations? Do you execute securities trades
                              Selecting a CFP®    professional is like choosing a         through a broker-dealer? Who is it?
                              doctor for your financial health. Working with a CFP®
                              professional involves sharing very personal               • Does your practice concentrate in a particular
                              information and you will want to feel comfortable with      area? What types of clients do you work with?
                              the professional you've chosen. He or she should be       • What type of products and services do you offer?
                              knowledgeable, have integrity, and demonstrate a            Are you limited as to the products and services
                              commitment to the highest ethical standards in the          you can offer me?
                              industry. Also, a CFP® professional may offer             • How are you compensated for your services? Do
                              services to a particular clientele, such as small           you receive a commission for products you may
                              business owners, corporate executives, or retirees, so      sell to me?
                              be sure the planner you select works with people
                                                                                        • Have you ever been disciplined by any
                              whose interests and goals are similar to yours.
                                                                                          government board or regulatory agency?
                              Before you choose someone to work with, ask
                              around. You may know a family member, friend, or          Is a CFP® professional right for you?
                              colleague who has worked with someone they'd              The financial world has become a very complex
The following sites offer     recommend. Also, be prepared to interview the
more information about                                                                  place. Even if you're used to handling your own
CERTIFIED FINANCIAL
                              prospective CFP® professional. At your meeting,           financial affairs, the time may be right to consult a
PLANNER™                      request a copy of form ADV or the comparable state        CFP® professional who can review your financial
professionals:                form. A CFP® professional who offers investment           health and offer suggestions that may help you reach
• The Certified Financial
                              advice for a fee is required to file form ADV with the    your financial goals.
   Planner Board of           U.S. Securities and Exchange Commission (SEC) or
                              with the state of residence of the CFP® professional      For example, are you familiar with all the different
   Standards, Inc.,                                                                     investment opportunities that might be available to
   (www.cfp.net)              (although some exceptions apply). Form ADV
                              contains information about the professional's             you? Are you on track to meet your financial goals
• The Financial Industry                                                                such as saving for your child's college education,
   Regulatory Authority,      education, business, disciplinary history, services
                              offered, fees charged, and investment strategies. In      securing enough income for a comfortable retirement,
   (www.finra.org)
                              addition to form ADV, ask for the disclosure document     or protecting your assets against risks and lawsuits?
• The Securities and                                                                    A CFP® professional can offer the analysis you need
   exchange Commission,       that contains other important information regarding
                              the CFP® professional. Even if you don't ask for the      to help answer these and other important financial
   (www.sec.gov)
                              disclosure document, it must be provided to you at        questions.
                              the time you enter into an agreement for services, or     Note: Certified Financial Board of Standards Inc.
                              soon thereafter. Be sure to read the disclosure           owns the certification marks CFP® and CERTIFIED
                              document carefully as well as any written agreements      FINANCIAL PLANNER™ and federally registered CFP
                              you enter into.                                           (with flame design) in the U.S., which it awards to
                                                                                        individuals who successfully complete CFP Board's
                              Questions to ask                                          initial and ongoing certification requirements.
                              Here are some questions you may want to ask a
                              CFP® professional to help you find the right planner
                              for you:
                              • What is your education? What schools did you
                                attend and what degrees have you earned?
                              • What licenses do you hold? Are you registered
                                with the SEC, FINRA, or the state?




This information, developed by an independent third party, has been obtained from sources considered to be reliable, but Raymond James
Financial Services, Inc. does not guarantee that the foregoing material is accurate or complete. This information is not a complete summary or
statement of all available data necessary for making an investment decision and does not constitute a recommendation. The information
contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. This
information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Investments mentioned may not be suitable
for all investors. The material is general in nature. Past performance may not be indicative of future results. Raymond James Financial Services,
Inc. does not provide advice on tax, legal or mortgage issues. These matters should be discussed with the appropriate professional.

Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, an independent broker/dealer, and are not insured
by FDIC, NCUA or any other government agency, are not deposits or obligations of the financial institution, are not guaranteed by the financial
institution, and are subject to risks, including the possible loss of principal.




                                                                                                                                        Page 2 of 2
                                                                       Prepared by Broadridge Investor Communication Solutions, Inc. Copyright 2012

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What Is A Certified Financial Planner

  • 1. Foley & Foley Wealth Strategies Luke Fields, CFP® Vice President / Financial Advisor 450 W. Wilson Bridge Rd. Suite 100 Worthington, OH 43085 614-431-4310 x113 luke.fields@raymondjames.com www.foleywealthstrategies.com What Is a CERTIFIED FINANCIAL PLANNER™ Professional? While others may call A CERTIFIED FINANCIAL PLANNER™ professional or for their services. A CFP® professional may use a themselves financial a CFP® practitioner is a financial professional who combination fee-and-commission structure: you pay a planners, only those who meets the requirements established by the Certified fee for development of a financial plan or for other demonstrate the requisite Financial Planner Board of Standards, Inc. While services provided by the CFP® professional, who experience, education, and ethical standards are others may call themselves financial planners, only also receives a commission from selling you products. awarded the CFP ® mark. those who demonstrate the requisite experience, A commission is a fee paid whenever someone buys education, and ethical standards are awarded the or sells a stock or other investment, or when CFP® mark. someone buys insurance (such as health, life, or long-term care insurance) or annuities. What are the requirements? When calculating the cost to employ the services of a In order to obtain the CFP® mark, an applicant must: financial planner, consider fees, commissions, and • Hold a bachelor's degree from an accredited related expenses, such as transaction fees and college or university management fees related to the products he or she • Complete a CFP® Board-registered education recommends. program How can a CFP® professional help • Pass the 10-hour CFP® certification exam you? • Have at least three years of qualifying full-time A CFP® professional can help you create a personal work experience in financial planning budget, control expenses, and develop and • Pass a professional fitness standards and implement plans for retirement, education, and/or background check wealth protection. A CFP® professional can offer Once appointed, a CFP® professional must meet expertise in risk management, including strategies continuing education requirements every other year in involving life and long-term care insurance, health order to maintain the certification. insurance, and liability coverage. He or she often can A CFP ® agrees to adhere help with your tax planning or manage your asset to a strict code of What does a CFP® professional do? portfolio based on your goals. professional conduct described in the CFP A CFP® professional is trained to develop and Specifically, a CFP® professional can help you: Board's Code of Ethics implement comprehensive financial plans for • Establish financial and personal goals and create a and Professional individuals, businesses, and organizations. He or she plan to achieve them Responsibility. You can has the knowledge and skills to objectively assess review the Code of your current financial status, identify potential problem • Evaluate your financial well-being with a thorough Ethics at www.cfp.net. areas, and recommend appropriate options. You're analysis of your assets, liabilities, income, taxes, also working with someone who's demonstrated investments, and insurance expertise in multiple areas of financial planning, • Identify areas of concern and help you address including income and estate tax, investment planning, them by developing and implementing a financial risk management, and retirement planning. plan that emphasizes your financial strengths while reducing your financial weaknesses How is a CFP® professional • Review your plan periodically to accommodate compensated? your changing personal circumstances and Typically, financial planners earn their living either financial goals from commissions or by charging hourly or flat rates January 20, 2012 Page 1 of 2, see disclaimer on final page
  • 2. How to choose a CFP® professional • Are you affiliated with any professional groups or organizations? Do you execute securities trades Selecting a CFP® professional is like choosing a through a broker-dealer? Who is it? doctor for your financial health. Working with a CFP® professional involves sharing very personal • Does your practice concentrate in a particular information and you will want to feel comfortable with area? What types of clients do you work with? the professional you've chosen. He or she should be • What type of products and services do you offer? knowledgeable, have integrity, and demonstrate a Are you limited as to the products and services commitment to the highest ethical standards in the you can offer me? industry. Also, a CFP® professional may offer • How are you compensated for your services? Do services to a particular clientele, such as small you receive a commission for products you may business owners, corporate executives, or retirees, so sell to me? be sure the planner you select works with people • Have you ever been disciplined by any whose interests and goals are similar to yours. government board or regulatory agency? Before you choose someone to work with, ask around. You may know a family member, friend, or Is a CFP® professional right for you? colleague who has worked with someone they'd The financial world has become a very complex The following sites offer recommend. Also, be prepared to interview the more information about place. Even if you're used to handling your own CERTIFIED FINANCIAL prospective CFP® professional. At your meeting, financial affairs, the time may be right to consult a PLANNER™ request a copy of form ADV or the comparable state CFP® professional who can review your financial professionals: form. A CFP® professional who offers investment health and offer suggestions that may help you reach • The Certified Financial advice for a fee is required to file form ADV with the your financial goals. Planner Board of U.S. Securities and Exchange Commission (SEC) or with the state of residence of the CFP® professional For example, are you familiar with all the different Standards, Inc., investment opportunities that might be available to (www.cfp.net) (although some exceptions apply). Form ADV contains information about the professional's you? Are you on track to meet your financial goals • The Financial Industry such as saving for your child's college education, Regulatory Authority, education, business, disciplinary history, services offered, fees charged, and investment strategies. In securing enough income for a comfortable retirement, (www.finra.org) addition to form ADV, ask for the disclosure document or protecting your assets against risks and lawsuits? • The Securities and A CFP® professional can offer the analysis you need exchange Commission, that contains other important information regarding the CFP® professional. Even if you don't ask for the to help answer these and other important financial (www.sec.gov) disclosure document, it must be provided to you at questions. the time you enter into an agreement for services, or Note: Certified Financial Board of Standards Inc. soon thereafter. Be sure to read the disclosure owns the certification marks CFP® and CERTIFIED document carefully as well as any written agreements FINANCIAL PLANNER™ and federally registered CFP you enter into. (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's Questions to ask initial and ongoing certification requirements. Here are some questions you may want to ask a CFP® professional to help you find the right planner for you: • What is your education? What schools did you attend and what degrees have you earned? • What licenses do you hold? Are you registered with the SEC, FINRA, or the state? This information, developed by an independent third party, has been obtained from sources considered to be reliable, but Raymond James Financial Services, Inc. does not guarantee that the foregoing material is accurate or complete. This information is not a complete summary or statement of all available data necessary for making an investment decision and does not constitute a recommendation. The information contained in this report does not purport to be a complete description of the securities, markets, or developments referred to in this material. This information is not intended as a solicitation or an offer to buy or sell any security referred to herein. Investments mentioned may not be suitable for all investors. The material is general in nature. Past performance may not be indicative of future results. Raymond James Financial Services, Inc. does not provide advice on tax, legal or mortgage issues. These matters should be discussed with the appropriate professional. Securities offered through Raymond James Financial Services, Inc., member FINRA/SIPC, an independent broker/dealer, and are not insured by FDIC, NCUA or any other government agency, are not deposits or obligations of the financial institution, are not guaranteed by the financial institution, and are subject to risks, including the possible loss of principal. Page 2 of 2 Prepared by Broadridge Investor Communication Solutions, Inc. Copyright 2012