Mais conteúdo relacionado The Rise of Mobile PPC2. Full Service Digital Marketing Agency
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Lead Quality PPC Focus
Notas do Editor The Rise of Mobile PPC. Ubiquitous connectivity is allowing us to use our mobile devices more and more in different locations. The percentage of digital ad spend is moving quickly towards mobile devices with 51% of spend in 2016! Take your mobile PPC strategy out of the 80s. So what are mobile PPC best practices? Create mobile preferred ads Use mobile bid adjustments Use mobile ad extensions Create call only campaigns and only pay for calls, never for clicks. Make sure your mobile ad formatting fits the most important information in the first two lines: the headline and description line 1. What are mobile PPC landing page best practices? Use responsive design Make sure the page is lightweight and loads quickly. Make the page visual more than textual Use a hovering phone bar so the number is constantly visible. Minimize the number of fields, use dropdown inputs rather than text inputs, and use numeric keyboards wherever possible. Don’t use flash.