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Full Service Digital Marketing Agency
Pay Per Click
Content Marketing
Info Graphics
Motion Graphics
SEO
Lead Quality PPC Focus
Responsive Design
Lightweight,
Load Quickly
Visual More
than Textual
Hovering Phone Bar
###-###-####
Mobile Form Tricks
No Flash!
No Flash!
Responsive Design
Lightweight,
Load Quickly
Visual More
than Textual
Hovering Phone Bar
Mobile Form Tricks
The Rise of Mobile PPC
The Rise of Mobile PPC

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The Rise of Mobile PPC

Notas do Editor

  1. The Rise of Mobile PPC.
  2. Ubiquitous connectivity is allowing us to use our mobile devices more and more in different locations.
  3. The percentage of digital ad spend is moving quickly towards mobile devices with 51% of spend in 2016!
  4. Take your mobile PPC strategy out of the 80s.
  5. So what are mobile PPC best practices?
  6. Create mobile preferred ads
  7. Use mobile bid adjustments
  8. Use mobile ad extensions
  9. Create call only campaigns and only pay for calls, never for clicks.
  10. Make sure your mobile ad formatting fits the most important information in the first two lines: the headline and description line 1.
  11. What are mobile PPC landing page best practices?
  12. Use responsive design
  13. Make sure the page is lightweight and loads quickly.
  14. Make the page visual more than textual
  15. Use a hovering phone bar so the number is constantly visible.
  16. Minimize the number of fields, use dropdown inputs rather than text inputs, and use numeric keyboards wherever possible.
  17. Don’t use flash. 