The hospitality industry is undergoing the greatest transformation in its contemporary history. An industry known for its ‘high-touch’ nature and not necessarily famous for embracing the latest / greatest tech, has been forced to adapt and embrace modern technologies or risk becoming irrelevant in a post-pandemic world. Join this talk to learn how Oracle Hospitality’s Open API strategy is changing the game in hospitality integrations by not only enabling innovation at an unprecedented rate, but also by changing the API-value chain to ensure that all participants of the Hospitality API economy benefit from this move.

1. Changing
The Game In
Hospitality
Integrations

2. Senior Director of Product Management
Integration & APIs Strategy
Oracle Hospitality
Luis Weir
@luisw19 luisw19 soa4u.co.uk
linkedin.com/in/lweir
blogs.oracle.com/author/luis-weir

3. About Oracle Hospitality
Copyright © 2021, Oracle and/or its affiliates
3
Our Footprint
• 40k+ hotels & 4.5M+ rooms in over 190
countries
• Dominant position in the Upscale (4 & 5 star)
markets, chain market and cruise lines
Our Strength
• Local presence in local language (Direct or
Indirect sales channels)
• 30+ years experience with fiscal and regulatory
requirements
• Deep hospitality business process and IT
knowledge, most robust solution in industry
• Largest footprint of integrations (3,500+
interfaces)
• Global sales- and support infrastructure

4. Integration in Hospitality
Copyright © 2021, Oracle and/or its affiliates
5
Cloud
ERPs CRM CRS
PMS
Custom apps
On-premise
Spreadsheets
Fragmented Landscape
(vendors, hotels) & Visibility
Inconsistent
Experiences
Slow to deliver
Costly to maintain
Legacy
HCM
CX
CRM
ERP Data Lakes
PMS
Hospitality
Vendors
Channel
Managers
OTAs
> 70% of business still on premise with legacy
technologies and high demand to move to Cloud*
*Source: Euromonitor, IHL, BCG, Oracle Research
> New normals such as contactless and housekeeping
major drivers for digitalization of hotel processes
Integrations in hospitality are complex and fragmented

5. A Traveller Journey Enabled By Hospitality API Networks
Copyright © 2021, Oracle and/or its affiliates
6
ARI,
Bookings
Direct
Shop &
Book
ARI,
Bookings
ARI,
Bookings
Check In
& Out
Room
Status
Profile
Mgmt
Profile
Mgmt
Map
Avail
Overlay
Availability
Loyalty
Profile
Digital
Key
PoS
Door
Locking
Systems
Smart
Room
Appliances
SPA
Gaming
Systems,
Etc
Shop &
Book
Handling
Shop,
Book,
Check In/Out,
Room Services,
Folio, Payments,
Etc…
Online
Travel
Agents
Maps
API
Channel
Manager
APIs
Hotel
Direct
Apps
Property
(PMS)
APIs
Profile &
Loyalty
APIs
Central
Reservations
APIs
PSP
API
PSP
API PSP
API
PSP
API
Folios,
etc
Profile
Mgmt
Deposits,
Payments
Payment
Gateway
API

6. Copyright © 2021, Oracle and/or its affiliates
7

7. Open APIs Enabling Innovation In Hospitality
Copyright © 2021, Oracle and/or its affiliates
8
Check In Digital Room
Keys
Smart Hotel
Rooms
Check Out
Identity
Verification
During difficult times, API Networks enabled the hospitality
industry to adapt to new normals and innovate

8. API Value Chain
Copyright © 2021, Oracle and/or its affiliates
9
3
Differentiation
2
Strategic
1
Tactical
Business Value
Time
Market Edge
Survival
APIs as Business
Products
APIs as a
business
model
APIs for partner
collaboration
§ B2B via APIs
§ Multi-org integration
APIs for omnichannel
enablement
§ B2C APIs for:
§ Web, mobile app, social,
direct, internal IoT, etc
APIs for
enterprise mobility
§ Multi-device APIs for employee
productivity:
§ Q2C, P2P, R2R, H2R, etc
APIs for systems
connectivity
§ Cloud/On-premise connectivity
APIs:
§ ERP, CRM, HCM, PPM, Legacy, etc
Source: https://www.packtpub.com/product/enterprise-api-management/9781787284432
Delivering business value with Open APIs

9. API
Consumer
API
Product
Customer
What Makes an API Product Successful for a Hotel?
Copyright © 2021, Oracle and/or its affiliates
10
Successful API Products:
Win Win Win

10. API Value Chain In Hospitality – Property (PMS) Legacy Interfaces
Copyright © 2021, Oracle and/or its affiliates
12
Hospitality
Vendor
Hotels
Vendors pays Oracle
for Interface Validation
Customer pays Vendor
Software License
Hotel customer pays
interface and support
license fees
Customer get value
from Vendor solution
Debatable value
Debatable value
$$$
$
$
$
$
$
$
V
a
l
u
e
⁉
Value
⁉
V
a
l
u
e
⁉
Property System
Legacy Interfaces
</>

11. Oracle Hospitality Integration Platform (OHIP)
Business API exposure layer and partner marketplace enabling direct and self-
service connectivity to business critical Oracle SaaS hospitality applications
Copyright © 2021, Oracle and/or its affiliates
13
• Simplified API value model (customers don’t
pay, vendors pay per call)
• Unified & self-service platform for modern
APIs
• 3k+ Open REST API capabilities published
• 2k+ public postman collections including pre-
built functional workflows and many examples
• Quick access to innovation via our Cloud
Marketplace
https://github.com/oracle/hospitality-api-docs
https://www.oracle.com/uk/industries/hospitality/integration-platform/
https://www.postman.com/hospitalityapis/workspace/oracle-hospitality-apis

12. API Value Chain – Property Open APIs
Copyright © 2021, Oracle and/or its affiliates
14
Hospitality
Vendor
Hotel
Vendor pays Per Call
Customer pays Vendor
Software License
Customer get value
from Vendor solution
Vendor treated as
customers, slack
community, support
No more interface fees
+ Fastest growing
marketplace
$
$
$
$$$
Value
V
a
l
u
e
Win Win Win
OHIP
Open APIs
{…}
V
a
l
u
e

13. We’ve been busy in our first year!
Copyright © 2021, Oracle and/or its affiliates
17
What we’ve accomplished in our first year
Partners Onboarded
300~
Integrations Completed
30%
Live With Customers
20%
Community Members
1k~
Community Messages
50k
Questions Answered
10k
Prod Releases
8
Features Released
200+
Total Calls
30m
per month
"OHIP is the best experience I've
had with Oracle" (Ameniti)
"I love everything about the
experience with OHIP so far"
(Duetto)
"With OHIP plus the 3k REST APIs we are
now able to include virtually every
hospitality capability into our solution”
(Superface.ai)
"The entire Oracle OHIP team and their
proactive approach is really an
inspiration” (Upswing)
"OHIP makes the integration really fast and
easy, thanks not only to the platform itself,
but to the amazing team of professionals
standing behind it” (MyStay)

14. We’re Open Without Restrictions
Copyright © 2021, Oracle and/or its affiliates | Confidential: Internal
18
Openly reference, reuse or inspire
from our REST API specs
Contribute to the evolution of our
specs and postman collections
Help us improve our specs and
collections by reporting
issues/suggestions
Our APIs are now openly accessible through GitHub and
released under the UPL license model
https://github.com/oracle/hospitality-api-docs

15. Copyright © 2021, Oracle and/or its affiliates
19