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YouTube and Medical Education
        Luis Fernandez Luque
          eHealth Researcher
                  @luisluque
            luis.luque@norut.no
           Norut Tromsø (Norway)



           6th April, 2012
Online videos are cool!
Health and YouTube
Health and YouTube
YouTube – Medical Education
•  Patient stories, study cases
•  Anatomy lessons (live and autopsy)
•  Surgery (robotic, laparoscopy)
•  Procedures
•  3D Animations
•  Quizzes (interactive videos)
•  Live surgery
•  Videos in research papers
•  Medical imaging (ultrasound, ECG, etc.)
•  Etc.
Good quality
               •  Quality of the content
               •  Quality of the video
                  (audio, video)
               •  Textual information:
                  tags, tittle, description
               •  Learning outcomes
               •  Content provider
               •  Target audience
               •  Captioning-subtitles
                  (accessibility)
Enriching the videos



    Anotations
Interactive videos

                     Choose options
YouTube Ads for recruitment



       Public Health Ads
3D Videos
Viral campaigns
YouTube and Health

Some of the challenges
YouTube recommendations


   YouTube recommends
   videos on vaginal plastic
   surgery
It is a public room
Unhealthy YouTube
YouTube and Health

     Research
Information Retrieval
•  Developing new algorithms to find relevant
   videos
Information Retrieval
•  New portals that integrate trusted videos with
   semantic information




   Medical Ontology - SNOMED
Quality of Medical Videos
Interventions
Conclusions

•  There are many good videos, but they are not
   easy to find.
•  Lack of studies on how to integrate online videos
   in health education.
•  Openness has also problems: comments,
   voyeurs, etc.
•  Informatics can play a major role: vertical portals,
   integration with other platforms (pubmed,
   facebook, etc.)
@luisluque
Thank you!                                    luis.luque@norut.no




http//imiasocialmedia.wordpress.com


•  Reading list and papers
    –  http://www.mendeley.com/groups/2069473/youtube-and-health
•  Medical educational playing list
    –  http://www.youtube.com/playlist?list=PL19B04CA8352FF044
   –  http://www.youtube.com/user/luisfernandezluque

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YouTube and Medical Education