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Teaching technology
entrepreneurship at engineering
universities—experiences,
perspectives, challenges, and
assessment
workshop
MSc,	
  Sergej	
  Lugovic,	
  MBA,	
  
Polytechnic	
  of	
  Zagreb	
  
	
  
Departure point:
Angeletics; the study of
messengers and messages
angele;cs	
  deals	
  with	
  issues	
  related	
  to	
  origin,	
  end	
  
purpose	
  and	
  message	
  content,	
  power	
  structures,	
  
techniques	
  and	
  means	
  of	
  diffusion,	
  ways	
  of	
  life,	
  history	
  
of	
  messages	
  and	
  messengers,	
  coding	
  and	
  interpre;ng,	
  
and	
  psychological,	
  poli;cal,	
  economic,	
  aesthe;c,	
  
ethical	
  and	
  religious	
  aspects.	
  The	
  phenomenon	
  of	
  
messengers	
  and	
  messages	
  can	
  be	
  analyzed	
  in	
  social,	
  
technical,	
  and	
  natural	
  contexts	
  as	
  well.	
  	
  
hGp://www.capurro.de/angele;cs.html	
  
KeKnger,	
  W.	
  J.,	
  &	
  Li,	
  Y.	
  (2010).	
  The	
  infological	
  equa;on	
  extended:	
  towards	
  conceptual	
  
clarity	
  in	
  the	
  rela;onship	
  between	
  data,	
  informa;on	
  and	
  knowledge.	
  European	
  Journal	
  of	
  
Informa;on	
  Systems,	
  19(4),	
  409-­‐421.	
  
KeKnger,	
  W.	
  J.,	
  &	
  Li,	
  Y.	
  (2010).	
  The	
  infological	
  equa;on	
  extended:	
  towards	
  conceptual	
  clarity	
  in	
  the	
  rela;onship	
  between	
  data,	
  
informa;on	
  and	
  knowledge.	
  European	
  Journal	
  of	
  Informa;on	
  Systems,	
  19(4),	
  409-­‐421.	
  
Message, Information, Knowledge	
  
KeKnger,	
  W.	
  J.,	
  &	
  Li,	
  Y.	
  (2010).	
  The	
  
infological	
  equa;on	
  extended:	
  
towards	
  conceptual	
  clarity	
  in	
  the	
  
rela;onship	
  between	
  data,	
  
informa;on	
  and	
  knowledge.	
  
European	
  Journal	
  of	
  Informa;on	
  
Systems,	
  19(4),	
  409-­‐421.	
  
Hjørland,	
  B.,	
  &	
  Albrechtsen,	
  H.	
  (1995).	
  Toward	
  a	
  new	
  horizon	
  in	
  
informa;on	
  science:	
  domain-­‐analysis.	
  JASIS,	
  46(6),	
  400-­‐425.	
  
Entrepreneurship is the pursuit of
opportunity beyond resources controlled
(Howard Stevenson)
“Pursuit”	
  implies	
  a	
  singular,	
  relentless	
  focus	
“Opportunity”	
  implies	
  an	
  offering	
  that	
  is	
  
novel	
  in	
  one	
  or	
  more	
  of	
  four	
  ways.	
  	
1)  pioneering	
  a	
  truly	
  innova;ve	
  product;	
  	
2)  devising	
  a	
  new	
  business	
  model;	
  	
3)  crea;ng	
  a	
  beGer	
  or	
  cheaper	
  version	
  of	
  an	
  exis;ng	
  product;	
  or	
  	
4)  targe;ng	
  an	
  exis;ng	
  product	
  to	
  new	
  sets	
  of	
  customers	
“Beyond	
  resources	
  controlled”	
  implies	
  
resource	
  constraints.	
hGps://hbr.org/2013/01/what-­‐is-­‐entrepreneurship	
  
What	
  is	
  Technology Entrepreneurship	
  ?	
  
"crea;on	
  of	
  the	
  venture	
  that	
  capitalizes	
  on	
  
technological	
  changes	
  and	
  that	
  will	
  have	
  a	
  
significant	
  impact	
  on	
  a	
  region,	
  a	
  na;on,	
  or	
  the	
  
world.	
  A	
  new	
  regula;on	
  or	
  clever	
  financial	
  
restructuring	
  may	
  afford	
  the	
  entrepreneur	
  a	
  
new	
  opportunity,	
  but	
  a	
  radical	
  or	
  transforming	
  
innova;on	
  may	
  provide	
  the	
  entrepreneur	
  with	
  
an	
  important	
  opportunity	
  to	
  make	
  a	
  produc;ve	
  
and	
  significant	
  contribu;on	
  to	
  the	
  world	
  as	
  we	
  
know	
  it."	
  
Technology	
  Ventures:	
  From	
  Idea	
  to	
  Enterprise,	
  –	
  January	
  21,	
  2014 by	
  Thomas	
  
Byers,	
  Richard	
  Dorf,	
  Andrew	
  Nelson	
  
Spiegel	
  and	
  Marxt,	
  2011	
  
In	
  his	
  book	
  “Experience	
  and	
  Nature”	
  	
  John	
  Dewey	
  draw	
  
aGen;on	
  to	
  primary	
  and	
  secondary	
  experience	
  and	
  
importance	
  of	
  interac7on	
  between	
  two	
  of	
  them.	
  
Primary	
  is	
  one	
  with	
  “minimum	
  of	
  incidental	
  reflec7on”	
  
while	
  secondary	
  is	
  described	
  as	
  “what	
  is	
  experienced	
  
in	
  consequence	
  of	
  con7nued	
  and	
  regulated	
  reflec7ve	
  
inquiry...experienced	
  only	
  because	
  of	
  the	
  interven7on	
  
of	
  systema7c	
  thinking”.	
  	
He	
  ques;oned	
  role	
  of	
  the	
  objects	
  and	
  their	
  rela;onship,	
  proposing	
  
that	
  secondary	
  objects	
  “get	
  the	
  meaning	
  contained	
  in	
  a	
  whole	
  
system	
  of	
  related	
  objects;	
  they	
  are	
  rendered	
  con7nuous	
  with	
  the	
  
rest	
  of	
  nature	
  and	
  take	
  on	
  the	
  import	
  of	
  the	
  things	
  they	
  are	
  now	
  
seen	
  to	
  be	
  con7nuous	
  with”.	
  
JOHN	
  DEWEY,	
  (1929)	
  EXPERIENCE	
  AND	
  NATURE	
  ,	
  GEORGE	
  ALLEN	
  &	
  UNWIN,	
  LTD.	
  LONDON	
  	
  
hGp://archive.org/stream/experienceandnat029343mbp/experienceandnat029343mbp_djvu.txt	
  
	
  
Bornmann,	
  L.,	
  &	
  Mutz,	
  R.	
  (2015).	
  Growth	
  rates	
  of	
  modern	
  science:	
  A	
  bibliometric	
  
analysis	
  based	
  on	
  the	
  number	
  of	
  publica;ons	
  and	
  cited	
  references.	
  Journal	
  of	
  the	
  
Associa;on	
  for	
  Informa;on	
  Science	
  and	
  Technology.	
  
hGp://www.un.org/en/development/desa/policy/wess/wess_bg_papers/
bp_wess2013_svieira1.pdf	
  
1897	
  
Solution ?	
  
•  intra-­‐personal	
  dimension	
  of	
  sustainability;	
  	
–  thrivability	
  within	
  oneself;	
  	
  
•  inter-­‐personal	
  dimension	
  of	
  sustainability;	
  	
–  thrivability	
  with	
  one’s	
  communi;es	
  and	
  social	
  systems;	
•  trans-­‐species	
  dimension	
  of	
  sustainability; 	
–  thrivability	
  with	
  the	
  more	
  than	
  human	
  world;	
•  trans-­‐genera;onal	
  dimension	
  of	
  sustainability;	
–  thrivability	
  with	
  past	
  and	
  future	
  genera;ons	
  of	
  all	
  beings.	
  	
  
Laszlo, A., (2015)LIVINGSYSTEMS, SEEINGSYSTEMS, BEINGSYSTEMS: LEARNING
TO BE THE SYSTEM THAT WE WISH TO SEE IN THE WORLD, Spanda Journal
Intra-­‐personal 	
 Who am I and what is mylife’s	
  purpose?	
  What	
  are	
  my	
  talents?	
  
To	
  what	
  do	
  I	
  feel	
  called	
  to	
  contribute?	
  What	
  brings	
  meaning	
  to	
  
my	
  life?	
  What	
  supports	
  my	
  personal	
  development?	
  	
  
Inter-­‐personal	
 What common cares bring	
  us	
  together?	
  What	
  is	
  our	
  shared	
  
vision?	
  How	
  do	
  we	
  want	
  to	
  contribute	
  to	
  the	
  flourishing	
  of	
  life	
  
forever?	
  Who	
  are	
  our	
  partners	
  and	
  collaborators?	
  What	
  do	
  we	
  
need	
  to	
  learn?	
  What	
  do	
  we	
  want	
  to	
  create?	
  What	
  is	
  our	
  value	
  
proposi;on	
  or	
  unique	
  contribu;on	
  to	
  all	
  our	
  stakeholders?	
  What	
  
affirms	
  our	
  values,	
  iden;ty,	
  and	
  culture?	
  	
  
Trans-­‐species 	
 What gius do we receive from	
  nature	
  that	
  we	
  have	
  not	
  
acknowledged?	
  What	
  rela;onships	
  and	
  connec;ons	
  need	
  to	
  be	
  
restored?	
  How	
  can	
  we	
  contribute	
  to	
  the	
  regenera;on	
  of	
  our	
  
ecosystems?	
  What	
  would	
  a	
  thriving	
  rela;onship	
  with	
  nature	
  look	
  
like?	
  	
  
Trans-­‐genera;onal 	
 What would our ancestors	
  think	
  of	
  our	
  work	
  and	
  life?	
  What	
  
would	
  our	
  children’s	
  children	
  think	
  of	
  our	
  choices?	
  How	
  do	
  we	
  
honor	
  our	
  past	
  and	
  create	
  our	
  future	
  inten;onally?	
  How	
  do	
  we	
  
become	
  ac;ve	
  and	
  conscious	
  par;cipants	
  in	
  the	
  unfolding	
  of	
  life?	
  
	
  
Laszlo,	
  A.,	
  Rowland,	
  R.,	
  Johnston,	
  T.,	
  &	
  Taylor,	
  G.	
  (2012).	
  Virtual	
  Learning	
  in	
  a	
  
Socially	
  Digi;zed	
  World.	
  World	
  Futures,	
  68(8),	
  575-­‐594.	
  
Conversation about	
  
•  Exprience
–  i.e. should university research units capture research results and
transform them to value for the customers
•  Teaching perspectives – different frameworks,
–  transmission (subject content transmission),
–  apprenticeship (behavioral norms and way of working),
–  development (from the learner’s point of view),
–  nurturing (achievements comes from the heart, not head),
–  and social reform (the impact on society)
•  Challenges
–  when teaching entrepreneurship to engineers.
•  Assessment methods
–  perform in terms of financial and business results
–  how they understand the body of knowledge
–  how they behave and adapt in a real business environment,
–  decision-making processes?
In terms of	
  
•  Strucutre, process, function	
•  Higher level system, system in focus,
lower level system	
  

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Teaching technology entrepreneurship at engineering universities—experiences, perspectives, challenges, and assessment workshop

  • 1. Teaching technology entrepreneurship at engineering universities—experiences, perspectives, challenges, and assessment workshop MSc,  Sergej  Lugovic,  MBA,   Polytechnic  of  Zagreb    
  • 2. Departure point: Angeletics; the study of messengers and messages angele;cs  deals  with  issues  related  to  origin,  end   purpose  and  message  content,  power  structures,   techniques  and  means  of  diffusion,  ways  of  life,  history   of  messages  and  messengers,  coding  and  interpre;ng,   and  psychological,  poli;cal,  economic,  aesthe;c,   ethical  and  religious  aspects.  The  phenomenon  of   messengers  and  messages  can  be  analyzed  in  social,   technical,  and  natural  contexts  as  well.     hGp://www.capurro.de/angele;cs.html  
  • 3. KeKnger,  W.  J.,  &  Li,  Y.  (2010).  The  infological  equa;on  extended:  towards  conceptual   clarity  in  the  rela;onship  between  data,  informa;on  and  knowledge.  European  Journal  of   Informa;on  Systems,  19(4),  409-­‐421.  
  • 4. KeKnger,  W.  J.,  &  Li,  Y.  (2010).  The  infological  equa;on  extended:  towards  conceptual  clarity  in  the  rela;onship  between  data,   informa;on  and  knowledge.  European  Journal  of  Informa;on  Systems,  19(4),  409-­‐421.  
  • 5. Message, Information, Knowledge   KeKnger,  W.  J.,  &  Li,  Y.  (2010).  The   infological  equa;on  extended:   towards  conceptual  clarity  in  the   rela;onship  between  data,   informa;on  and  knowledge.   European  Journal  of  Informa;on   Systems,  19(4),  409-­‐421.  
  • 6. Hjørland,  B.,  &  Albrechtsen,  H.  (1995).  Toward  a  new  horizon  in   informa;on  science:  domain-­‐analysis.  JASIS,  46(6),  400-­‐425.  
  • 7. Entrepreneurship is the pursuit of opportunity beyond resources controlled (Howard Stevenson) “Pursuit”  implies  a  singular,  relentless  focus “Opportunity”  implies  an  offering  that  is   novel  in  one  or  more  of  four  ways.   1)  pioneering  a  truly  innova;ve  product;   2)  devising  a  new  business  model;   3)  crea;ng  a  beGer  or  cheaper  version  of  an  exis;ng  product;  or   4)  targe;ng  an  exis;ng  product  to  new  sets  of  customers “Beyond  resources  controlled”  implies   resource  constraints. hGps://hbr.org/2013/01/what-­‐is-­‐entrepreneurship  
  • 8. What  is  Technology Entrepreneurship  ?   "crea;on  of  the  venture  that  capitalizes  on   technological  changes  and  that  will  have  a   significant  impact  on  a  region,  a  na;on,  or  the   world.  A  new  regula;on  or  clever  financial   restructuring  may  afford  the  entrepreneur  a   new  opportunity,  but  a  radical  or  transforming   innova;on  may  provide  the  entrepreneur  with   an  important  opportunity  to  make  a  produc;ve   and  significant  contribu;on  to  the  world  as  we   know  it."   Technology  Ventures:  From  Idea  to  Enterprise,  –  January  21,  2014 by  Thomas   Byers,  Richard  Dorf,  Andrew  Nelson  
  • 10. In  his  book  “Experience  and  Nature”    John  Dewey  draw   aGen;on  to  primary  and  secondary  experience  and   importance  of  interac7on  between  two  of  them.   Primary  is  one  with  “minimum  of  incidental  reflec7on”   while  secondary  is  described  as  “what  is  experienced   in  consequence  of  con7nued  and  regulated  reflec7ve   inquiry...experienced  only  because  of  the  interven7on   of  systema7c  thinking”.   He  ques;oned  role  of  the  objects  and  their  rela;onship,  proposing   that  secondary  objects  “get  the  meaning  contained  in  a  whole   system  of  related  objects;  they  are  rendered  con7nuous  with  the   rest  of  nature  and  take  on  the  import  of  the  things  they  are  now   seen  to  be  con7nuous  with”.   JOHN  DEWEY,  (1929)  EXPERIENCE  AND  NATURE  ,  GEORGE  ALLEN  &  UNWIN,  LTD.  LONDON     hGp://archive.org/stream/experienceandnat029343mbp/experienceandnat029343mbp_djvu.txt    
  • 11. Bornmann,  L.,  &  Mutz,  R.  (2015).  Growth  rates  of  modern  science:  A  bibliometric   analysis  based  on  the  number  of  publica;ons  and  cited  references.  Journal  of  the   Associa;on  for  Informa;on  Science  and  Technology.  
  • 13.
  • 14.
  • 15.
  • 16.
  • 18. Solution ?   •  intra-­‐personal  dimension  of  sustainability;   –  thrivability  within  oneself;     •  inter-­‐personal  dimension  of  sustainability;   –  thrivability  with  one’s  communi;es  and  social  systems; •  trans-­‐species  dimension  of  sustainability; –  thrivability  with  the  more  than  human  world; •  trans-­‐genera;onal  dimension  of  sustainability; –  thrivability  with  past  and  future  genera;ons  of  all  beings.     Laszlo, A., (2015)LIVINGSYSTEMS, SEEINGSYSTEMS, BEINGSYSTEMS: LEARNING TO BE THE SYSTEM THAT WE WISH TO SEE IN THE WORLD, Spanda Journal
  • 19. Intra-­‐personal Who am I and what is mylife’s  purpose?  What  are  my  talents?   To  what  do  I  feel  called  to  contribute?  What  brings  meaning  to   my  life?  What  supports  my  personal  development?     Inter-­‐personal What common cares bring  us  together?  What  is  our  shared   vision?  How  do  we  want  to  contribute  to  the  flourishing  of  life   forever?  Who  are  our  partners  and  collaborators?  What  do  we   need  to  learn?  What  do  we  want  to  create?  What  is  our  value   proposi;on  or  unique  contribu;on  to  all  our  stakeholders?  What   affirms  our  values,  iden;ty,  and  culture?     Trans-­‐species What gius do we receive from  nature  that  we  have  not   acknowledged?  What  rela;onships  and  connec;ons  need  to  be   restored?  How  can  we  contribute  to  the  regenera;on  of  our   ecosystems?  What  would  a  thriving  rela;onship  with  nature  look   like?     Trans-­‐genera;onal What would our ancestors  think  of  our  work  and  life?  What   would  our  children’s  children  think  of  our  choices?  How  do  we   honor  our  past  and  create  our  future  inten;onally?  How  do  we   become  ac;ve  and  conscious  par;cipants  in  the  unfolding  of  life?     Laszlo,  A.,  Rowland,  R.,  Johnston,  T.,  &  Taylor,  G.  (2012).  Virtual  Learning  in  a   Socially  Digi;zed  World.  World  Futures,  68(8),  575-­‐594.  
  • 20. Conversation about   •  Exprience –  i.e. should university research units capture research results and transform them to value for the customers •  Teaching perspectives – different frameworks, –  transmission (subject content transmission), –  apprenticeship (behavioral norms and way of working), –  development (from the learner’s point of view), –  nurturing (achievements comes from the heart, not head), –  and social reform (the impact on society) •  Challenges –  when teaching entrepreneurship to engineers. •  Assessment methods –  perform in terms of financial and business results –  how they understand the body of knowledge –  how they behave and adapt in a real business environment, –  decision-making processes?
  • 21. In terms of   •  Strucutre, process, function •  Higher level system, system in focus, lower level system