Foundation presentation on 3/25/2008

2. GMS Alumni Program
GMS Alumni have a clear commitment to “giving back” to the GMS
community, continuing their personal and professional development,
and
helping to build the GMS brand.
As the program has developed plans for a framework that best
facilitates and
maximizes Alumni involvement, a number of opportunities have
emerged.
Components of the Alumni Relations Program are designed to:
 Ensure the impact of GMS and its Scholar/Alumni community
beyond the twilight of the program
 Provide infrastructure for Alumni self-governance
 Serve as a mechanism through which companies and outside

3. GMS Alumni Program
 Direct Donations
Opportunities
 Merchandising
GMS/Self
 Corporate
Underwriting-Events Sustainability &
Shared Revenue
 Resume Service to
Companies
 Motivational/Speake
r Bureau

4. Merchandising
• T-Shirts
• Shirts
Clothing • Sweat Shirts
• Scarves
• Polo Shirts
• Screen Saver
Computer • Mousepad
• Portfolios
• Folders
Office/School • Paper Weights
•
Supplies Pencils
• Backpacks
• GMS Calendars

5. Advertising & Marketing
GMS has access to audiences that are often sought after by educational and
community organizations as well as the corporate and commercial
communities.
Virtual marketing opportunities are available through GMS Imagine,
Scholar Connection and the GMS website, while GMS hosted events offer
in-person opportunities.
Printed Materials such as the GMS Newsletter, Outreach flyers and conference
and event programs can be a great resource for advertisers seeking to reach our
audiences.
*Documents such as the GMS Nomination Booklet, the trifold brochure and the
annual
report would not be among the list of printed materials available for advertising
opportunities.

6. Advertising & Marketing
GMS Imagine
Target: High School
Students/
Parents/Counselors
What: GMS Imagine allows
students from the 8th
grade to receive
regular messaging
relevant to their grade
level and academic
calendar.
Colleges, universities,
organizations that offer
middle/high school
educational support
services, may choose
to market in this arena.

7. Advertising & Marketing
Scholar Connection
Target: Gates Scholars
Opportunity: Marketing
opportunities with
Scholar Connection’s
may include online
chats
and virtual
workshops. The
GMS website may offer an
opportunity for job,
internship and event
postings.

8. Advertising & Marketing
GMS Print Materials
Outreach/Event Programs/
Newsletters
Target: Gates Scholars/Alumni,
Middle/High School
Students,
Educational and
Community-
Leaders
Opportunity: Advertising,
opportunities in printed
materials

9. Advertising & Marketing
GMS Hosted Events
Conferences/Graduate School Institutes/Academies/Outreach
Target: Audience will vary
Opportunities: In-person
or virtual
marketing
opportunities may
exist according
to the event type.

10. Corporate Underwriting
 Colleges, universities and corporations seek to diversify their
respective communities. Educational institutions have enhanced
their financial packages to attract high talent students of color, and
corporations implement diversity recruitment initiatives to achieve
the same objective
 Through Leadership Development and outreach events, GMS
can
provide diversity recruitment opportunities

11. Corporate Underwriting
Target: Gates Scholars
Academies
and Alumni
Activity: Supports
Corporate
Underwritin
Future g
Diversity
GSIs
Events
LDP
Recruitment
EVENTS
Conferences

12. Corporate Underwriting-Male Initiative
Target: Middle & high
school males of
color, Gates Scholars, and
educational organizations
Conferences
focusing on males of
color
Bridge
Builder
Forums
Corporate
Underwriting
MALE
INITIATIVE

13. Corporate Underwriting-Early Outreach
Events
Target: Middle &
high
school students,
and educational
organizations

14. Partnerships
There are several organizations, like GMS, that have an objective
of providing
academic and professional development support.
While the GMS Program targets Gates Scholars and Alumni,
collaborating with
other organizations that target broader or similar audiences can
produce cost
efficiencies.

15. Partnerships with other Organizations
Partner with
organizations to conduct = Shared
joint events to address Costs
target audiences

16. Grant Focus
 Grants from foundations, organizations and institutions who share GMS’
mission and vision for minority youth development are potential sources
of partnership and revenue
 GMS may seek grants to promote and support research by Scholars
and Alumni in their areas of academic discipline, especially those
related to the seven funded areas
 Grant support may be sought to underwrite GMS events such as
outreach and conferences
 With a wide population of students committed to STEM disciplines,
geared toward community service, and trained in research, GMS has
important resources that may be of interest to grantors. GMS is well
suited to be a grants administrator for other grant types that may benefit
Gates Scholars and their academic interest, social concerns and
professional development
 GMS’ focus on underrepresented individuals in key academic disciplines
provides an opportunity to offer specialized training to Gates Scholars
and other people of color in the disciplines. Additionally, the broad reach
of the alumni population provides opportunities for similar engagements

17. Grant Focus
• Scholar Research
• Alumni Research
Research
• Outreach
• Conference on Male Initiative
Events • Early Outreach
• Start-ups
• Community Projects
Grant Administration • Research
• Alumni Association
Specialized Training

18. Opt-In Data Membership
 GMS has over 12,000 Scholar data to date and over 40,000 Non
Select Applicant data in a given year which
institutions, corporations, and organizations can have access to
these data as long as students opt-in to participate. GMS can
set up a membership fee and provide access to the outside
entities so that institutions, corporations, and organizations can
recruit the students for their appropriate endeavors
 To comply with Title VI, Federal government agencies would not
be allowed to participate in the Opt-In Data Membership
opportunities

19. Opt-In Data Membership
Product Target
 Institutions
 Scholar Data
 Grad Scholars  Corporations
 Undergraduate  Organizations
Scholars
 Nominations Data
 Non-Selects

20. Consulting Services
 GMS has over ten years of experience in outreach and
recruitment of students of color, scholarship management, and
increasing student retention in colleges and universities
 With vast range of experiences gained in managing the Gates
Millennium Scholars Program, GMS can provide consulting
services to the administrators at the undergraduate and graduate
school levels, high schools, and other organizations

21. Consulting Services
 Diversity Recruitment
 Outreach
 Scholarship Awarding
Process
 Graduate Schools
Retention

 Undergraduate Non-Cognitive and

Schools Candidate Evaluation
Process
 High Schools
Nomination Process

Scholarship Management

Scholar Tracking Database


22. Software Platforms/Hosting
 GMS Scholar Tracking Database and the GMS Imagine
applications have received positive feedback from institutional
and organizational representatives who have also expressed
interest to GMS to expand these two software platforms to
accommodate their program needs.
 Therefore, GMS can provide software platforms and hosting
services to interested institutional and organizational
representatives to manage their audiences.

23. Software Platforms/Hosting
Institutions &
Organizations -Scholar
Tracking
Database
-GMS Imagine