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Social media marketing:
       in practice

       ad:tech 2012
Just a minute…
What…?
Aggregation
Paid…?
ROI & KPIs
Marc Grabowski
@MarcTGrabowski



Abeed Janmohamed
@RadiumOne



Iain MacMillan
@_socialclimber_
Awareness


                   Prospecting
                             Question?

“ HOW DO BRANDS TO TURN SOCIAL AWARENESS INTO PURCHASE INTENT?”

                                 Purchase
                                  Intent




                       Customers

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Social Media Marketing In Practice: Which Sites Suit Your Strategy? What Organisational Structure Fits The Plan?