This presentation is structured in four chapters: 1: the rise of Social Media and the new and exciting Online Marketing opportunities. 2: impact of Social Media in Thailand. 3: We zoom in on Facebook and Linkedin, and share basic and advanced strategies to achieve results. 4: We use case studies to illustrate do's and dont's.

1. • 30 minutes to...
• Position Social Media
Marketing
• Case studies
• Share (some of) our
knowledge

2. Why make professional use of Social
Media?
• Nearly 1 in 4 people in the
world are active on social
networks (e-marketeer)
• Your customers, your
competitors, your employees
and your prospects are on
social media.

3. Social Interaction
• people communicating with people
• relationship marketing
• listen, understand and implement what your
consumers are asking for
• humanise your brand

4. Market Study 2013
Source: 2013 s o c i a l m e d i a m a r k e t i n g i n d u s t r y r e p o r t M.A Stelzner
Top 5 benefits of social media marketing:
• Increased exposure
• Increased traffic
• Marketplace insight
• Brand loyalty
• Generate leads

5. Business Impact
• 86% of marketers consider social media
important.
“Important”

6. A Marketing revolution
• 75% of marketers started using social
media marketing in the last three years.
< 1 year
• Marketing budgets shift fast to
Social Media.
1-2 years
2-3 years

7. Leading tools
(incl China)- JeffBullas.com
Asia Pacific region dominates the social media landscape

8. And... Thailand?
Zocial Inc.

9. The Social Media Clutter
Top five platforms delivering results:
Facebook – 92%
Twitter – 80%
LinkedIn – 70%
Blogging – 58%
YouTube – 56%

10. Facebook
•
•
•
•
Branding your products
Reach new people
Interact with your audience
Generate demand (Pull Marketing)

11. Facebook Business Basics
•
•
•
•
•
Create a professional Facebook Page
Use a compelling cover photo
Personalize & show who you are
Use variety in all your posts
K-I-S-S

12. 5 Facebook Power Tips
•
•
•
•
•
Develop a Content Strategy
Develop a Posting Schedule
Build and engage
Increase your audience using Ads
Use your tabs wisely

15. [NLP Page]

16. Facebook Ad Campaigns
Ad Campaign
Campaign
Reach
Responses
Prospective
Event
Attendees
421 people
Budget
Amount Spent
Ad Campaign 1
(Promote
Manchester
United event)
Ad Campaign 2
(Increase Page
Likes)
Ad Campaign 3
(Promote FTCC
event)
Ad Campaign 4
(Promote Red
Passion event)
170,328 people
399 Event
Responses
2 USD/day
63.80 USD
53,179 people
1,068 Page
Likes
-
5 USD/day
74.41 USD
296,385 people
75 Event
Responses
70 people
4 USD/day
39.6 USD
135,026 people
51 Event
Responses
73 people
4 USD/day
16 USD

17. LinkedIn
• Show and share your expertise
• Find and interact with
–
–
–
–
Potential Employees
Customers
Suppliers
Peers
• Learn and gain knowledge

18. LinkedIn Business Basics
•
•
•
•
•
•
•
Quality picture
Background and experience
Build your network carefully
Communicate with your contacts
Company page
Join groups
Add value and knowledge to conversations

19. 5 LinkedIn Power Tips
•
•
•
•
•
Make your profile easy to find: example
Choose your Groups strategically
GROUP
Personalize your connect invitations
Avoid spamming
ME
Meet people in person
YOU

20. Inge Geerdens

21. Spam is easily recognised...

22. 5 Social Media Power Tips
•
•
•
•
•
Be present on many platforms
Post valuable content regularly
Develop a strategic Social Media plan
Find out where your customers are online
Invest time daily and be consistent

23. Social Media Funnel and Measurement
Criteria
• Visibility
• Traffic
• Engagement & Reach
• Leads
• New Customers
Measurement
• Impressions
• Visits, Clicks
• Likes, Share, Comments
• OPT-In
• Buy

24. More than Community Management
– Engagement strategies
– Strategic use of data
– Focus on valuable
business outcomes: ROI
– Create user experiences
to generate demand

25. Social Media: the 3 biggest strategic
business mistakes
• 1- Not having a social media presence.
• 2- Having an unprofessional social media
presence.
• 3- Not having a well defined strategy and goals.

26. Discover more about
Social Media on November 4
WebMob training
Social Media Fast Track
for Business
with BAM SMS
 Social Media Marketing
Strategy
 Set well defined goals
 Select the best tools mix for
your business
 Social Media Toolkit
 Build your audience
 Budget allocation guidelines
 Measure results

27. BAM-SMS is a Bangkok based Social Media
Marketing company
We use Social Media Marketing to deliver to our
clients highly targeted online marketing strategies
- reach the right prospect
- at the right time
- with the right message
Thank you very much
for your attention 

28. Q&A

29. Website: www.bamsms.com
Email: info@bamsms.com
LinkedIn: BAM-Social-Media-Services