2. Mobile SearchVs. Desktop
Local results are more likely in mobile search (more relevance
to user)
Mobile users are always logged in, so personalized results are
shown more than in desktop search.
Certain queries have interactive results in mobile, pushing
web rankings down
First position on mobile means more. “A drop from first to
fourth position on mobile phone can mean a CTR drop off of
more than 90 percent” (Google Zero Moment ofTruth)
3. Why Do Mobile Search Advertising
25% of all Google searches are now done on mobile devices
(IgnitionOne 2012)
56% of all Americans own a smartphone
34% have a tablet computer
Interact with users beyond the desktop
Geo-targeting allows you to engage with users based on the
physical location of their search
4. Keyword Optimization:TitleTags
TitleTags appear first on
search results and in the
browser
They should contain the
brand name and main
function
Should contain an array of
words relevant to your
company and its branded
messaging
5. Keyword Optimization:TitleTags Cont.
Meta-description
is what shows up
underneath title
tags
Not a significant
generator of SEO
Can be used to
place common
misspellings or
additional
keywords
6. Permalinks
These links are created to make
website navigation better by
adding page titles to your URL so
users bypass the home page.This
is often overlooked because it
seems minor.
High SEO potential
How people are navigating
the site
Can be customized to look
cleaner and create another
source of SEO
7. Keyword Optimization:Writing Content
All content should be unique and relevant to your brand.
Never sacrifice quality of content for higher SEO
Keywords embedded in text should be repeated often
Post frequently and consistently to ensure you maintain
traffic
Programs like Google AdWords orWordtracker can help
determine the most effective SEO keywords for your market
8. Keyword Optimization: AnchorText
Hyperlinks or “anchors” to internal and
external articles or sites helps drive SEO
AnchorText helps SEO algorithms in search
engines associate your content with other
sites or keywords
Anchor text should link to:
A news source
A product
Another article on your site
A study
A previous part of the article
9. Spread & Share
Always be offering
methods to share your info
via social media widgets
like these
Having loyal consumers
talking about your brand is
what really matters
Posting frequently will give
you more loyal followers
and higher SEO
10. Blacklisted.
Rapid and random
following on social
media or using a link
database can lead to
blacklisting
You will be removed
from search results and
regarded as spam or
malware
Blacklist means no
traffic. No traffic means
no revenue
11. Tips For Effective SEO
Allow users to share on social media via widgets
Keep content consistent and engaging
Ensure all links are working properly
Don’t riddle your article with keywords
AnchorText,TitleText, and Permalinks should never be
overlooked; high SEO potential
Don’t use the same anchor text for every link