2. Using Google AdWords
Free tool for campaign
management and
research using your
Google account
Measure effectiveness of
campaigns and keywords
Maximizes visitor
potential when used in
addition to SEO
Allows you to target
demographics by:
Age
Region
Device used
3. Types of ads for AdWords
Google AdWords allows you to advertise your company or brand
with the help of Google sharing the ad across the web. AdWords
provides the user with options on where they would like to place
their ads.
Ads can be placed above or to the right of the Google search
page.
Image ads can be distributed across websites that Google has ad
space on.
Ads can also be placed on popular sites that Google owns like
YouTube.
4. Setting It Up
Each step of setting up
AdWords is described on
the Google Website
AdWords has an effective
tutorial that goes over
basics such as:
Purpose of AdWords
Explanation of metrics
Tips for proper utilization
5. Getting Lottery Certified For AdWords
Getting AdWords Lottery certified is simple and easy
Certification is free
Lottery certification for AdWords is necessary as Google has a
strict policy on gambling advertisements
“Google AdWords restricts the promotion of offline gambling, online
gambling, and gambling-related products. We have different
requirements for advertising gambling related products based on the
country that your campaign is targeting.”
6. Getting Lottery Certified For AdWords
Visit the AdWords Certification Page
Google will respond in 2-3 weeks
Be sure to have:
Gambling License Number
RegulatoryAuthority
