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2.  Puma- A Large Cat or A Mountain Lion.
 Puma was established when the German
brothers Rudi and Adi Dassler split their
family company, the “Bebrüder Dassler
Schuhfabrik”, into Adidas and Puma in
1948.
 3rd largest sportswear manufacturer in the
world .
 It looks Sporty, energetic and high class.

3.  The PUMA logo was created first in 1948.
 Modified in 1967 with combination of a
symbolic icon and bold typeface.
 Its logo has an image of a leaping Puma

4.  Modified in 2000 till present
 Puma logo itself characterizes the
brand’s reliability and its product’s
competency in the global market.

6.  Meaning of Armani is "desire, goal". It is
of African origin, where it means "faith".
 Giorgio Armani (most successful Italian
fashion designer) was born in 1934 and
founded company in 1975.
 His personal fortune is worth 7 billion
dollars, as of 2011.

7. The Armani logo is hard to pin down to one
design. It has different Sub-Labels. Some of
their sub-labels include:
 Giorgio Armani
 Armani Collezioni
 Emporio Armani
 AJ Armani Jeans
 AX Armani Exchange
 Armani Junior
 Armani Casa

8.  For each product or line, is a sub-label and
includes their own version of the Armani logo.
 The Giorgio Armani logo is a curved “G”
completing a curved “A” in a circle logo. This
Armani logo is highly recognizable all throughout
the world.
 The Armani Exchange logo is clean and
simple, depicting the “A|X trademark”.
 He owns a chain of worldwide cafes under the
brand Emporio Armani Cafes.

10.  An international coffee company and based
in Seatle, Washington
 The first Starbucks opened in 30 March,1971 by
three partners: English teacher Jerry
Baldwin, history teacher Zev Siegl, and
writer Gordon Bowker.
 The two pioneers were IL Giornale and
Schultz, who combined in 1987 and gave it a new
name of Starbucks Corporation.
 Starbucks is the largest coffeehouse company in
the world, with >17,000 stores in 55
countries,(12,500 in the United States, over
1,200 in Canada and over 700 in the United
Kingdom, 55 in Russia)

11.  The logo of Starbucks maintains its history and
tradition with which the company first made its
way to fame.
 The latest Starbucks logo takes care of the
dignity and reputation of all.
 With elegant shape and plain colors makes it
simple but yet stylish.

13.  Most successful chain of stores in the U.S.
 Founder of the company, Sam Walton began it
with a simple logo.
 Firstly opened in Rogers, Arkanses in 1962 named
as No.1 Retailer
 Its key to pleasing customer was its Low Prices.
 It only employ helpful & knowledgeable sales
associates.
 Its reputation is from customer satisfaction
through friendly services.
 Slogan – Save money Live better

14.  SamWalton began with a simple logo, not
specifying the style and font much.
 In 1964 to 1981, the Wal-Mart logo changed and
consisted of a hyphen in the middle, and the
fonts appearing as a little fancy in their look.
 In 1992 hyphen was replaced by a star and finally
was replaced by an asterisk.

15.  Today, the Wal-Mart logo has all the popularity it
is worth of.
 Wal-Mart logo is well-recognized due to its
popular design.
 Shape, Color, Fonts of its logo.
 The flower of the Wal-Mart logo is a symbol of
the brand’s friendliness and peripheral quality.

17.  A very popular online website that allows its
users to upload, share and view videos.
 It created by three former PayPal employees-
Chad Hurley, Steve Chen and Jawed Karim in
Feb 2005 in San Bruno, California.
 First video to be uploaded was “Me at the Zoo”.
 In 2006, YouTube was bought by Google for
$1.65 billion, and is now operated as a subsidiary
of Google.
 Most excellent thing about YouTube is that it
offers a free service and many of the videos
found on its website are homemade

18.  Sensibly using three popular colors: red, black
and white, give the logo a bright look and instant
appeal to the youth.
 The Bold font is used so that the name and its
slogan get immediate attention.
 Its new logo carries its slogan “Broadcast
Yourself” on it.

20.  One of the biggest American multinational
automotive corporations, manufactures and
distributes automobiles across 6 continents.
 Currently the world’s fourth largest automaker.
 Was founded by the legendary Henry Ford along
with the Dodge Brothers in 1903.
 Ford produced the first assembly line for
automobiles.
 Henry Ford got this idea from a process used to
slaughter pigs.

21.  The last logo of Ford was updated at the
celebrations of its 100th birthday in 2003
 Its size and resolution has maintained the
quality intended by the company.
 Its logo appears to be brighter with both lighter
and darker shades.
 It maintains the same classy and funky look as
ever.

22. Lakhwinder Verma
Semester – 4
July’10