Trends Affecting Tech Pr Santa Clara University

•

2 gostaram•2,709 visualizações

Luca Penati

Speech about trends affecting Tech PR

Negócios Notícias e política

Trends affecting Tech PR
(and not just that)
A talk with Luca Penati
Managing Director, Global Technology Practice
Ogilvy Public Relations Worldwide

Santa Clara University - 4 May 2009

Our world as we know
it is changing fast, and
it’s not just the
recession

Most of us are
going through
the same thing:
a mix of anxiety
and excitement…

IDG, CMP, ZD ad
pages down 50%
since ’05.

Newspapers are
growing globally
everywhere but
the U.S.

Tech pages in business media
are shrinking.

There are less reporters and
feature stories in today’s 24/7
news cycle.

Business publications now
podcast, blog… and much more.

Tech media are downsizing and
migrating online.

IT press has new competitors in
bloggers and podcasters.

Social media
Blogs

is rising in all
Social Networks Social
Bookmarks

the markets.
Podcasts

Video Sharing
User
Reviews Rating
Systems

Collaborative Wikis
Ranking

..and the rise
user-
generated
editorial
of
content
“socialized”
vendor-
media.
generated
content

All the media is social, or
better, socialized

So… what does
this all mean to
me and to my
profession?

Companies can
reach their
stakeholders
directly, with
fewer filters

Companies are now publishers
in their own right.

To those who say
the media is dying
and that PR will
follow, I say:
You don’t get it

Content is King.
The channel doesn’t
matter anymore.

PR professionals
must become
visual
storytellers…

And great, really
great, content
creators.

Mais conteúdo relacionado

Destaque

MEGAComm Tel Aviv Conference - 20 Feb 2011Alan Weinkrantz

Web 2 and RSSgohawks

猜猜我是誰？~部落格版1sweetlongneck

猜猜我是誰？sweetlongneck

BsscalendarBibleSociety

The Spirit We HonourWayne Soh

5.7 kefotokalaanQuek Quekquek

绘本：小马小熊和苹果树Quek Quekquek

Standard prestasi bm thn 1Quek Quekquek

98猜猜我是誰？sweetlongneck

#CIPRsm (CIPR Social Media Panel) - Mobile and Public RelationsCIPRsm

Alpers Syndrome!!guesta5cd

Otiselevatormgmguest8ab0

The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Bec...Luca Penati

Mitochondrial MyopathyDeathscife1

Asas nomborQuek Quekquek

The Role of PR in Content Development and ActivationLuca Penati

The Digital Newsroom StrategySally Falkow

SearchMonkeyPaul Tarjan

The future of social media and its impact on businessesLuca Penati

Destaque (20)

MEGAComm Tel Aviv Conference - 20 Feb 2011

Web 2 and RSS

猜猜我是誰？~部落格版1

猜猜我是誰？

Bsscalendar

The Spirit We Honour

5.7 kefotokalaan

绘本：小马小熊和苹果树

Standard prestasi bm thn 1

98猜猜我是誰？

#CIPRsm (CIPR Social Media Panel) - Mobile and Public Relations

Alpers Syndrome!!

Otiselevatormgm

The Contribution of Neuroscience to the Art of Storytelling: 5 Lessons to Bec...

Mitochondrial Myopathy

Asas nombor

The Role of PR in Content Development and Activation

The Digital Newsroom Strategy

SearchMonkey

The future of social media and its impact on businesses

Semelhante a Trends Affecting Tech Pr Santa Clara University

Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 eraEmakina

Social Media in Business 12/2009Marko Teräs

Introduction To Social Media-ITRI PresentationCollin Condray

Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5Wikonsumer Research

Wave 5 - The Socialisation of Brands | UM | Social Media TrackerUM Wave

Wave5 the socialisation of brands By Universal McCannJulius Trujillo

Approval Bhavani Testone

McCann Wave 5 2010Mitya Voskresensky

Pdf3Bhavani Testone

Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01Agnès Laurent

Wave 5 the socialisation of brandsInspired Communications

Pdf3Bhavani Testone

PDF. outboundBhavani Testone

Caitlin McCabe, Sway, Inc., Social Media & CommunicationSocial Media Rockstar

Social Media: It's All About RelationshipsTina Lambert

Engage Influencers: The Social ChallengeAcxiom Corporation

Social Media Listening by Lift9Warren Sukernek

Wave 5 The Socialisation of Brandsmediabrandsfrance

Lifecasting MicrobloggingJoanne Jacobs

Greg Cangialosi GBTC User Driven ExperienceGreater Baltimore Technology Council

Semelhante a Trends Affecting Tech Pr Santa Clara University (20)

Emakina Academy 3 - Marketing 2.0: discover the new consumer at the Web 2.0 era

Social Media in Business 12/2009

Introduction To Social Media-ITRI Presentation

Social Media Tracker - Universal McCann - The Socialisation of Brands - Wave 5

Wave 5 - The Socialisation of Brands | UM | Social Media Tracker

Wave5 the socialisation of brands By Universal McCann

Approval

McCann Wave 5 2010

Pdf3

Social media-wave-5-oct2010-universal-mccann-101018081526-phpapp01

Wave 5 the socialisation of brands

Pdf3

PDF. outbound

Caitlin McCabe, Sway, Inc., Social Media & Communication

Social Media: It's All About Relationships

Engage Influencers: The Social Challenge

Social Media Listening by Lift9

Wave 5 The Socialisation of Brands

Lifecasting Microblogging

Greg Cangialosi GBTC User Driven Experience

Último

B.COM Unit – 4 ( CORPORATE SOCIAL RESPONSIBILITY ( CSR ).pptxpriyanshujha201

Call Girls Hebbal Just Call 👗 7737669865 👗 Top Class Call Girl Service Bangaloreamitlee9823

M.C Lodges -- Guest House in Jhang.Aaiza Hassan

Famous Olympic Siblings from the 21st Centuryrwgiffor

How to Get Started in Social Media for Art League CityEric T. Tung

Forklift Operations: Safety through CartoonsForklift Trucks in Minnesota

FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066

MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo

👉Chandigarh Call Girls 👉9878799926👉Just Call👉Chandigarh Call Girl In Chandiga...rajveerescorts2022

John Halpern sued for sexual assault.pdfAmzadHosen3

Boost the utilization of your HCL environment by reevaluating use cases and f...Roland Driesen

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage

KYC-Verified Accounts: Helping Companies Handle Challenging Regulatory Enviro...Any kyc Account

The Coffee Bean & Tea Leaf(CBTL), Business strategy case studyEthan lee

Monthly Social Media Update April 2024 pptx.pptxAndy Lambert

Mondelez State of Snacking and Future Trends 2023Neil Kimberley

Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9

Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...Lviv Startup Club

FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066

Monte Carlo simulation : Simulation using MCSMRavindra Nath Shukla

Trends Affecting Tech Pr Santa Clara University

1. Trends affecting Tech PR (and not just that) A talk with Luca Penati Managing Director, Global Technology Practice Ogilvy Public Relations Worldwide Santa Clara University - 4 May 2009

2. Our world as we know it is changing fast, and it’s not just the recession

3. Most of us are going through the same thing: a mix of anxiety and excitement…

4. More than 525 magazines closed in ’08.

5. IDG, CMP, ZD ad pages down 50% since ’05.

6. Newspapers are growing globally everywhere but the U.S.

7. Tech pages in business media are shrinking.

8. There are less reporters and feature stories in today’s 24/7 news cycle.

9. Business publications now podcast, blog… and much more.

10.

11. Tech media are downsizing and migrating online.

12. Journalists pander for clicks.

13. IT press has new competitors in bloggers and podcasters.

14. Video is everywhere.

15.

16. Social media Blogs is rising in all Social Networks Social Bookmarks the markets. Podcasts Video Sharing User Reviews Rating Systems Collaborative Wikis Ranking

17. It’s a new, more complex world

18.

19.

20.

21. ..and the rise user- generated editorial of content “socialized” vendor- media. generated content

22. All the media is social, or better, socialized

23.

24.

25. So… what does this all mean to me and to my profession?

26. Companies can reach their stakeholders directly, with fewer filters

27. Companies are now publishers in their own right.

28.

29.

30.

31. To those who say the media is dying and that PR will follow, I say: You don’t get it

32. Anatomy of a PR Professional circa 2004

33. Anatomy of a PR Professional circa 2009

34. Content is King. The channel doesn’t matter anymore.

35. PR professionals must become visual storytellers…

36. And great, really great, content creators.

37. If I was finishing school today…

38. Thank you! Twitter: @lucapenati Ogilvy PR Tech Practice Blog: http://www.techprnibbles.com/ LinkedIn: http://www.linkedin.com/in/lucapenati Facebook: http://profile.to/lucapenati/

Trends Affecting Tech Pr Santa Clara University

Recomendados

Recomendados

Mais conteúdo relacionado

Destaque

Destaque (20)

Semelhante a Trends Affecting Tech Pr Santa Clara University

Semelhante a Trends Affecting Tech Pr Santa Clara University (20)

Último

Último (20)

Trends Affecting Tech Pr Santa Clara University