The document outlines 11 laws for designing a great user experience. The laws include telling a story, focusing on key experiences, setting expectations, designing experiences rather than features, making strong and coherent choices, being obvious, adding positive experiences while removing negative ones, prioritizing engagement through beauty, including important details, and ensuring interactions are fast and fluid. The overall goal is to set expectations and deliver a better customer experience.

1. ux design laws
How to design
a great user experience

2. experience architect
Luca Mascaro

3. idea
design must improve people’s life

4. good
experience

5. de•sign [dəzajn]
is a method of problem solving.

6. chain
Design ›❯ Experience ›❯ Adoption ›❯ Engagement ›❯ Loyalty ›❯ Profits

7. user experience design
design ux, isn’t about tools and processes.
design ux, is a mindset for create things with an
experience over peoples expectations

8. http://visual.ly/disciplines-user-experience-design
experience design
Disciplines

9. ux on consolidated design project like editorial or corporate website
consolidated design pattern and user behavior...
...but there is space for interpreting a superior UX

10. example
FastCo

11. laws
for a great experience

12. 1st law
Tell a story

13. 2nd law
Focus on key experience

14. 3rd law
Set an expectation

15. 4th law
Design experiences, not features

16. 5th law
Set strong, clear, coherent choices

17. 6th law
Be obvious

18. 7th law
Add epic point, remove pain point

19. 8th law
Beautiful for engagement

20. 9th law
Little big details

21. 10th law
Fast and fluid

22. 11th law
Add a touch of magic

23. great ux
Set expectation over customer
experience.
Deliver better!

24. thank you
@lucamascaro
www.lucamascaro.info
www.sketchin.ch